Elite Fire Apparel 3 review for SC Product Options

June 30, 2025

We installed Product Options back in 2013 when BoldApps managed it. Had minimal issues up until ShipCircle took over. Started having issue after issue. Back in 2024 we started experiencing app incompatiblity with Shopify's update and Shop Circle was clueless about their own app. I was promised "fix" after "fix" for months with no improvement. They didn't even know their own features offered on their upgraded plan. We lost thousands of dollars in revenue and discovered that Shopify doesn't stand behind their app developers OR store owners. I recently switched over to BigCommerce for numerous reasons and my only regret is that I didn't switch sooner. Major game changer for our business. The reps are helpful and actually care. Their knowledge base is amazing. I was a Shopify customer for 10+ years and their customer support is non-existent. BigCommerce is the way to go to prevent ALOT of frustration and wasted time.