YUMI.PK review for Brevo(PushOwl):Email,Push,SMS

Aug. 18, 2025

PushOwl reports heavily inflated revenue using impression-based attribution with a long time window. It often claims sales that were actually generated through other channels like Meta or Google Ads — just because the customer once saw a notification. Only after switching to click-based attribution with a shorter window did I see the real (and much lower) performance. Shopify’s own sales attribution gave a far more accurate picture. If you're a store owner who cares about accurate ROI tracking, I strongly recommend verifying PushOwl performance using Shopify's marketing attribution data before trusting their dashboard. That said, if you don’t care about actual conversions and are mainly focused on impressions, PushOwl can serve that purpose well — just always compare it with your Shopify marketing attribution report, which shows actual sales figures.