Twilio Segment by Littledata for Shopify

Twilio Segment by Littledata

Server-side customer data into Segment's 100s of destinations
Developer
Littledata
Rating
4.9
Feedback
9
Reviews
Chart
#4,666
Shopify
Reviews over time
New reviews per month across the app's lifetime.
App ranking
Overall position in the Shopify App Store.
Reviews summary

The reviews for the Shopify App are mixed, with both positive and negative feedback. On the positive side, users appreciate that the app works as described, setup is easy, and the support team is fast, helpful, and responsive. Users also find the app essential for their store, especially for integrating Shopify data with Segment. The app is praised for its seamless functionality and the fantastic support provided by the team. Users mention that the app has been a lifesaver for their headless implementation and has significantly improved their DTC strategies, leading to substantial revenue growth. However, on the negative side, some users have faced challenges with customer service, with complaints about the lack of technical understanding and unhelpful responses. There are also issues reported with connection errors to Shopify and Google Analytics, the use of old UA Tag instead of GA-4, and concerns about the pricing being on the higher side.

Time spent using app
How long merchants keep the app installed.
Less than an hour 0%
Less than a day 0%
Less than a month 33%
Less than a year 44%
More than a year 22%
All reviews
5 / 5 Share
March 17, 2025

The app works as described, setup is easy and support is fast and helpful!

Store Using app Total reviews Average rating
Scooch Almost 2 years 19 5.0
5 / 5 Share
Sept. 8, 2022

Segment is essential to our store, Littledata did an amazing job with this app, works seamlessly, also the support team are incredible! Give a shot and be amazed at how easy it is to integrate Shopify data with Segment.

Store Using app Total reviews Average rating
Pill Farmácia Digital 8 months 4 4.0
5 / 5 Share
Sept. 5, 2022

We heavily rely on Littledata to stream our e-commerce events into our Segment pipeline. The team at Littledata are fantastic, always highly responsible and ready to help out with our custom requirements. We're never left without clear solutions. Thank you team!

Store Using app Total reviews Average rating
Lick Over 2 years 1 5.0
5 / 5 Share
May 12, 2022

I'm not sure how we would have properly integrated with Segment without this app and without having Shopify Plus, so this was a life saver for our headless implementation! I really appreciate that they have dedicated documentation specifically for headless stores. The set up was a breeze and we will continue using this even when we're on Shopify Plus as it will save a lot of development time.

Store Using app Total reviews Average rating
Kinetic Labs 12 months 6 5.0
4 / 5 Share
Feb. 23, 2022

Forget about all of the other CDPs. The only way to get raw data from source to destination is the tried and true Segmnent.io and this app does that great. Tech support is good and I even had a one-on-one Zoom with one of the founders. The data is good and syncs great. I wish I could give it 5-stars, but there is still work to be done as far as the following: 1. I keep getting connection errors to Shopify and to Google Analytics even though I see data flowing, the errors will not leave. I click Fix and they won't disappear and tech support can't figure it out. 2. The old UA Tag is used instead of the new GA-4. I know it's in beta, but still a bit of a ding seeing the new GA has bee out for a while. 3. The price is a bit much. It's not cheap and reducing it around $50.00 would be more reasonable given that Segment.io has its own fees as well. Overall it's the only way to get the data you need through Segment. I tried a ton of Javascripts and all, but it's just too much.

Store Using app Total reviews Average rating
Gospel Musicians 14 days 21 4.6
Developer Reply

Hey! Thank you for taking time to provide some feedback, we are always looking for ways to improve! We are in the middle of refactoring the notification system so we can avoid the first situation that you pointed out. Regarding your second point - we are close to releasing the GA4 destination, but unfortunately we were blocked by a few GA4 limitations. We will most definitely be in contact when both are released.

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