Segment

Feb. 23, 2022

Forget about all of the other CDPs. The only way to get raw data from source to destination is the tried and true Segmnent.io and this app does that great. Tech support is good and I even had a one-on-one Zoom with one of the founders. The data is good and syncs great. I wish I could give it 5-stars, but there is still work to be done as far as the following: 1. I keep getting connection errors to Shopify and to Google Analytics even though I see data flowing, the errors will not leave. I click Fix and they won't disappear and tech support can't figure it out. 2. The old UA Tag is used instead of the new GA-4. I know it's in beta, but still a bit of a ding seeing the new GA has bee out for a while. 3. The price is a bit much. It's not cheap and reducing it around $50.00 would be more reasonable given that Segment.io has its own fees as well. Overall it's the only way to get the data you need through Segment. I tried a ton of Javascripts and all, but it's just too much.