Mint & Vault review for Seguno Email Marketing
May 31, 2019
i would have given this 5 stars for sure! The concept is simple and great to have everything within Shopify. The UI is very simple and similar to Shopifys own. However i'm seeing that their "Spam Protect" feature is extremely aggressive, cutting my subscriber list down more than 85%!!!!! I started cross-checking some of the emails marked under the "Spam" with a web based email validator and they came back "OK". 85% is way too high, I think this Spam filter needs to have the option to be turned off until they are able to refine their filtering method better. I'm hard pressed to keep this great app because of this! Considering uninstalling it until i can find a workaround, what a shame because I really like it. I had my hopes very high until I discovered this. I reached out to the company I hope they have a workaround. I'm eager to give this app an updated 5 star review!
We've spoken separately and I hope you're doing well. Please reach back out if you'd like to chat more but I thought I'd add my reply here to share some knowledge. --- We really appreciate you trying our app and the kind words in your review. I completely understand where you're coming from, it can be shocking if a large percentage of your list gets cleaned. Please allow me to explain a bit more. Someone who subscribes themselves is likely to unsubscribe if they decide they no longer want your emails, you're right. The big problem here, however, are legitimate emails that get subscribed by spambots. When those people receive an email they didn't sign up for, they simply mark it as spam and that can ruin your sender reputation. A bad reputation with inbox providers means more emails go to the spam folder, which means less people see it and less revenue is generated. And the acceptable threshold for spam complaints is 1 per 1,000 emails sent so even getting 1 at your size starts you down a bad path. There's more detail in our help article if you haven't seen it: What is Spam Protect? We didn't build Spam Protect initially, we built it in response to the crazy amount of spam complaints we saw being generated by smaller shops like yourself that were not doing anything wrong. We built it to defend against spambots. I'm not saying it's perfect and never wrong but we address those rare cases with customers directly as we continue to evolve the system. I know you mentioned using some online tests to check if they were OK but, unfortunately, those services are not helpful in this scenario for a number of reasons. First, any free email (like Gmail, Yahoo, etc) will always return OK because these services are primarily just checking if a mailbox exists there and the free inbox providers always say yes no matter what. Plus, as I mentioned, spambots use legitimate emails and one of the main reasons spambots exist is to hide other bad behavior. For example, someone may be trying to get into your bank account and they want to hide the email alert your bank sends about suspicious behavior amongst thousands of unsolicited emails that flood your inbox. Out of curiosity, which online service did you try? Most are more geared toward reducing bounces, not spam. Cleantalk.org is a better one to check for spam/compromised emails but no service is 100% accurate. If you have any specific emails you want us to look into further, we certainly can. And if you have a specific email of someone you know personally or they reached out asking about not getting your emails then we can mark them as safe for your account. If you want to keep using Seguno though, and we really hope you do, then keeping Spam Protect active is required. If you decide Seguno is not for you then you can always export a CSV of those that were cleaned if you decide to resubscribe them in whatever app you migrate to or we're happy to resubscribe them for you too. Phew, that was a lot of text so thanks for reading if you made it this far. And I can keep talking about this topic if you'd like to discuss it further, just let me know. We really try to help merchants be better senders without having to worry about all the complexities that go into that. I'm thrilled you like the experience and I really hope you choose to stick with us. Thanks again, Chris