SEO On: AI Blog Post Builder

April 9, 2025

*UPDATE* The team was able to add the text wrapping feature, and address a few other formatting issues as well. There are some other formatting issues (the ability to edit the size of images) that still need to be resolved before we can actually make use of the app, but I'm glad to see that they're actively listening to feedback and implementing changes and features to meet the formatting capabilities of the native blog editor. The overall features of this app are very useful and I was really excited about having everything all in one place with SEO metrics etc. Unfortunately the app requires you to use their blog builder which lacks some of the basic formatting features in the native Shopify blog, and honestly basic formatting on just about any other platform. Most notably major content sections *must* stack vertically, and text wrapping isn't available. There is a content block that allows an image with text, but it splits the image and text sections evenly and squishes text content if it's larger than the image. Also, if you do decide to get this app, be sure to test it on a copy of any of your blogs that already exist as the coding it uses is not removed if you uninstall the app. I had to rebuild one of my blogs from the ground up after uninstalling the app by copying over the raw blog content into a new Shopify blog, formatting it in Shopify, then copying the code *back* into the original blog post to get it back to normal. Overall I do think this App is really useful if you don't have major aesthetic preferences, and if you can work within the confines of their formatting options. Until the app can meet or exceed basic formatting/design capabilities that have been standard since the early 2000s, I'll just do the work manually.