All reviews

Rating Breakdown

  • 5
    86% (348 ratings)
  • 4
    3% (13 ratings)
  • 3
    2% (8 ratings)
  • 2
    2% (7 ratings)
  • 1
    7% (30 ratings)
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1 / 5 Share

March 26, 2023

$2,250 for an app that is broken out-of-the-box!?!? This is madness! https://share.cleanshot.com/GZHMxN7c

Using app

About 2 hours

Total reviews

61

Average rating

3.2

Developer Reply

Hi Dan, I hope you are doing well. Shoelace is translating into a full-funnel marketing agency, so the automation plan is only available for Facebook retargeting. For Google and other platforms, we offer high-tier managed services plans that include a designated Growth Partner who will craft a full-funnel ads strategy for the platform you choose (Facebook/Google/TikTok/Snapchat/Pinterest) based on your brand's data. Furthermore, you'll receive monthly reporting, optimizations, access to various reporting and measurement tools, a dedicated account manager, and industry experts to help build your brand and drive results for you. Our pricing for these services starts at $2250/month. If you would like the opportunity to talk through your feedback or hear more about our managed services, someone from our team would be happy to speak with you. We hope you have a lovely day! Cheers, The Shoelace Team

1 / 5 Share

Feb. 1, 2022

VERY disappointed with the way I have been treated by the team at shoelace. I started using this app way back in 2017-2018 when they had their free (basic) version. I ran into some issues of late - the app wasn't automatically updating my catalog in the FB account, thereby serving old ads and pictures to potential customers. I contacted them right away to try and fix the issue and see what we can do. Instead of getting a response to solve my query, they sent me a blanket email from Cam O'Neill (supposedly the account executive at shoelace) saying that I had to be spending a minimum of $2000 with shoelace to be able to get ANY form of customer support from them. I told him I don't have that kind of money to spend in the first place which was why I went on their basic plan to begin with! But no reply after several days. I honestly would've been happy to pay for them to maintain my account but as a small business, $2000 a month blows my budget out of the water. And that is NOT even including AD SPEND!! So - This is how shoelace treats their LOYAL customers. I am left shocked, baffled and disgusted by their lack of customer service and empathy. Would NOT recommend to anyone. They are quite literally just money-hungry so do yourself a favour and use a different FB retargeting app altogether.

Using app

Over 5 years

Total reviews

1

Average rating

1.0

Developer Reply

Hi there, Thank you for your review, and we are sorry to hear about your recent experience. The email you received was part of an automated sequence we have just recently created. We assure you that Cam O’Neill is indeed an account executive here at Shoelace. We have recently transitioned our core business to a full service agency and while we still support our automations plans, we don’t promote them. For users like yourself, who have been on our free plan since 2017, we do still offer support, but our team there is small and works on a ticket by ticket basis which is what caused the delay in getting back to your response, but rest assured they will be getting to it shortly. If you would like the opportunity to talk through your feedback with one of our team members, we would be happy connect. Again, thank you for your feedback and we will be in touch shortly to resolve the issue. Thanks, The Shoelace Team

1 / 5 Share

Oct. 20, 2021

I wish I had consider the negative reviews to not even bother myself installing this app, I just need my money back. No one helped with anything and the ad was never running, in fact, you are all alone with no help

Using app

17 days

Total reviews

2

Average rating

3.0

Developer Reply

Hi There, Thank you for your review, and we’re sorry to hear you had a frustrating experience with Shoelace. We appreciate you bringing this issue to our attention. Our team noticed that you reached out for support regarding the performance of your campaigns shortly after they launched, and your concerns were addressed by one of our support team members. Our Automation plan, which you were previously on, is a self-managed tool with support from our customer service team on a ticketed basis. It includes a Retargeting journey created by the team for the customer to alter and manage. After this point, our team is there to provide advice; however, the ad management is maintained by the client. Based on your feedback, it seems as though you were expecting someone to be proactively monitoring your account. We do have managed plans more in line with the service you mentioned, including strategy, creation, and optimization that are conducted by a dedicated Account Strategist. If you would like the opportunity to talk through your feedback or hear more about our managed service, someone from our team would be happy to speak with you. Again, thank you for your feedback, and we hope you have a lovely day! Cheers, The Shoelace Team

1 / 5 Share

March 25, 2021

SCAM! Literally two seconds after my ads started running my ad account was DISABLED by facebook & I have to send info to facebook to get it verified! How ever Shoelace goes into your ad account & sets your ads up triggers something in the facebook system to shut your ad account down! Beware! I went from being 2 steps ahead to being 10 steps backwards!

Using app

7 days

Total reviews

1

Average rating

1.0

Developer Reply

Hi there, We'd like to start off by apologizing for any inconvenience you've faced. We want to assure you that Shoelace has no connection to Facebook accounts getting banned as this is something FB does independently. We have worked with our Facebook rep to have your account unbanned and have now refunded your subscription fee. I hope this has resolved these issues to your satisfaction and we would really appreciate it if you could update your review to reflect your experience with us. If we can help with anything else, please reach out to us and have a wonderful day! Regards, Team Shoelace

1 / 5 Share

Nov. 22, 2020

So very disappointed with Shoelace ads. After years of using them for retargeting ads, we upgraded to the very expensive prospecting service. It was a joke. Store owners, please feel free to reach out to me. I would be happy to share my experience and numbers. Also, I just removed their app and they deleted all of my history! We paid for them to run these ads, also for the ads and audiences themselves. This information should be ours to keep. [email protected]

Using app

Over 3 years

Total reviews

7

Average rating

3.6

Developer Reply

Hi There, Thanks for your feedback. We are sorry to hear that your experience has been both frustrating and underwhelming. We really pride ourselves in providing great results and service to all our clients - which we are sorry to hear has fallen short of expectations. Please rest assured, we continuously keep our ears to the ground for any insights or learnings we can share with our clients and will take your feedback as learning to ensure it is communicated better going forward. We want to thank you again for your time with us and perhaps, there will be another opportunity down the line to give us another try and we can deliver a better outcome. Thank you, Shoelace Team

1 / 5 Share

Sept. 29, 2020

I would not waste your money or time. I worked with Shoelace from July 2020-Sept 25th 2020. They ran several ad campaigns for me. I was spending around $1000/month on ads plus their monthly fee of $929 with an initial onboarding fee of $500. First off, my campaign manager was difficult to get in touch with, even though it says they will take one business day to respond. She would go missing for several days. This did improve when I emailed her manager to get a response. This happened several times. Secondly, it was difficult to get reports from her. I would ask how we are doing or what is our ROI and she wouldn't respond. We were barely getting any online sales. When I ran reports on how I was doing running my own ads compared to them running my ads...I was doing better on my own. My online sales while using shoelace were down 25%. When I emailed them about this and asked them for improvement on their part they replied with this ....."Over these past 3 months, a lot has been tried in terms of testing new and existing audiences, ad types, creatives etc. but there has been little success. The direct-to-consumer apparel industry is incredibly competitive, and competing with the big names in the e-commerce space has been getting tougher as everyone is moving towards online businesses and the busy holiday season is coming up." Then she asked if I would like to cancel and I did. This is not a company that showed me they cared about me as a client and my success as a company.

Store

Adeline

Using app

3 months

Total reviews

8

Average rating

4.5

Developer Reply

Hi There, Thanks for your feedback. We are sorry to hear that your experience has been both frustrating and underwhelming. We really pride ourselves (or team) in providing great results and service to all our clients - which we are sorry to hear has fallen short of expectations. Looking at your account, we can see that we implemented ongoing tests with campaigns and optimizations, which needed time to run and learn, especially on a small budget. We understand that ongoing communication was also an issue and we want to clarify that it is our policy to reply to emails within 24 hours for all clients. In terms of reports, those are typically sent on a monthly basis or to align with the last 30 days since this provides a clearer picture based on Facebook's attribution window. Our goal is to always do what's best for your business, care about your success, and align our efforts towards meeting your goals. We understand that while we provided some insights about your industry and potential next steps, we can see how it may have landed in an ineffective way. Please rest assured, we continuously keep our ears to the ground for any insights or learnings we can share with our clients and will take your feedback as learning to ensure it is communicated better going forward. We want to thank you again for your time with us and perhaps, there will be another opportunity down the line to give us another try and we can deliver a better outcome. Thank you, Shoelace Team

1 / 5 Share

March 17, 2020

unfortunately, spent about $300 to get $774 of turnover during 2 months (used as retargeting and added to cart together) - no interest, so it was deleted like waste app

Store

Ponoma

Using app

8 months

Total reviews

17

Average rating

2.6

Developer Reply

Hi there, Thank you for taking the time to leave feedback! I can see that you were installed on our self-serve plan, and while we do not provide account management on this plan, our team is readily available to share tips and best practices to help get the best value from your ads! If you would like to give Shoelace another try at any time, please get in touch at [email protected], and we can help you get started again with some tips on audiences and durations that may work better for your store. Talk soon! Team Shoelace

1 / 5 Share

Nov. 4, 2019

This would be a good app if I can get someone to call me back or fix the issue of not being able to log in. I was referred to this app but am wondering if I need to look into others. They never seem to respond.

Using app

About 2 years

Total reviews

3

Average rating

3.7

Developer Reply

Hey there, Thank you for considering using Shoelace! Our team replies within 1 business day to external requests. We were able to get in touch with you during this time frame and were also able to help you log in. Please let us know if there's anything else we could assist you with at [email protected]. Team Shoelace

1 / 5 Share

Oct. 10, 2019

Support is TERRIBLE!!! They do not answer your questions or help but are very quick to debit $80 from your account. Save your money and try a better retargeting app like RECART.

Using app

6 days

Total reviews

2

Average rating

1.0

Developer Reply

Hi there, Thank you for being a valued Shoelace customer. We're sorry for the poor experience you had with us while attempting to register your second store with us. To clarify, your new account was not charged and has not been charged. We’re committed to working with you to resolve the billing misunderstanding and have reached out to you. We pride ourselves on a response time of one business day and our customers' happiness is our #1 priority. Please reach out to [email protected] if you have any other questions or concerns. Team Shoelace

1 / 5 Share

Aug. 20, 2019

I have been a customer since we started our store at the beginning of 2109. I was shocked to get a rude message from them threatening to delete all my campaigns because my credit card had not been updated - with 12 hours notice. This was the first I was aware of it and I immediately updated my card on file but when they have access to our Facebook account it makes me think they can not be trusted. Unless they respond I will be reporting this threat to Facebook as I am certain it is against the policies of facebook to do that. It seems they can get very nasty very quickly. I am strongly considering leaving because of this.

Using app

7 months

Total reviews

4

Average rating

3.0

Developer Reply

Hi there, Thank you for being a valued Shoelace customer. We're sorry for the poor experience you had with us and the miscommunications regarding your billing. We were unable to reach you with the email we had on file. We’re committed to working with you to resolve this and have reached out to you. Transparency into your own campaigns and results is one of our top priorities, which is why our users can use their own Ad Accounts with Shoelace. We don't delete any campaigns from your account, but we do stop providing our product catalogue services upon uninstall or nonpayment. Again, we apologize for this miscommunication and we’d be more than happy to make this right. Team Shoelace

1 / 5 Share

Aug. 7, 2019

Can't install, I'd love to give it try. Hope they address some of the issues they are having. Seems like a great concept.

Using app

1 day

Total reviews

2

Average rating

2.5

Developer Reply

Hi there, We'd love to get you started with Shoelace! We tried to connect with you directly but can’t find you in our system. Please reach out to us anytime at [email protected]. We'd be happy to do a screenshare to help you get fully onboarded. We look forward to working with you :) Team Shoelace

1 / 5 Share

July 25, 2019

My 14 day free trial started today after I authorised an ad. Which Shoelace promptly emailed me saying my free trial will also end today. No one I can get hold of on customer support, email facebook. So I'm leaving this review in the hopes I get a response to extend my free trial to actually test the app.

Using app

15 days

Total reviews

3

Average rating

3.7

Developer Reply

Hi there 👋, Apologies for your experience when you first installed the app - we certainly didn't intend for that to happen! Please note, the auto-email that you received with the trial start and end dates matching was indeed a glitch, and our developers are working to resolve this issue. Your full 14-day free trial in fact began once your first campaign was launched, as this error was in the email only. It looks like you had originally contacted our us outside of our operating hours, but we're very happy to let you know our customer success team were able to reach back out to you within two hours of your initial request, sharing details about the email error as well as informing you about our extra extension of your trial. 😊 It looks like you’ve since set a campaign live (congrats! 🙌), so please do let us know if you have any questions at all on this or anything else by emailing us at [email protected]. Happy retargeting, Team Shoelace

1 / 5 Share

June 16, 2019

they make you sign up and ask a lot of questions and in the end the only choice they give you is paying between 75 and 1500$. At least for me it was impossible to get a trial or a demo before choosing to pay. >Very poor customer experience. I am happy to pay for a great product that creates value but that is what you should show me first... Fortunately most competitors have a much better mindset...

Using app

About 9 hours

Total reviews

3

Average rating

3.7

Developer Reply

Hi There 👋 Sorry to hear about your experience with us so far. Please note that our Automations ($79/mo) & Journey ($499/mo) plans both come with a 14-days free trial, allowing you to test Shoelace risk-free. We do ask for a credit card during sign up but you'll not be charged if you decide not to stay with Shoelace after the trial period. We'd be happy to show you a demo. Please email us at [email protected] to put something on the calendar 😊 Talk soon.

1 / 5 Share

March 3, 2023

This company, once a resource to small businesses, changed their business model. Shoelace is not a good partner for a small businesses. We worked with them for 5 years before we parted ways. Pay attention to the reviews that all say the same thing: they once were a solid partner, and now they aren't. Be well.

Using app

Over 4 years

Total reviews

7

Average rating

2.4

1 / 5 Share

Jan. 1, 2019

The biggest problem with the app is how it hijacks your FB ad account. The second we installed it on our Shopify store with our FB pixel ID, it somehow demoted the admin access rights for us as the owner and we lost control of our ability to manage our ad campaigns, costing us $3K above and beyond our preliminary $1K ad budget. Facebook would keep rejecting our ad change publishing, saying we do not have sufficient access rights. That is just ridiculous for an app to circumvent control. It took us a while to realize what was going on, initially thinking it was some bug. This is the second time that we've had problems with Shoelace. Before it ran it's own Pixel ID and that caused us to lose all Google tracking data of site visitors. Be very careful before you install this app and realize that it's goal is to take complete control upon installation.

Using app

3 months

Total reviews

2

Average rating

3.0

1 / 5 Share

Oct. 12, 2018

We feel like we got insulted from the customer service. Even though this app was explained in this advertisement that "if your store is still just getting started, we know what it takes to help get you there!", Luke answered my email saying that "Shoelace works best for customers with over $3,000 in monthly sales and over 1,000 tracked visitors every week..... Is your store currently at this size?" So if you just started and willing to pay for all the marketing tools, this app is definitely NOT the one for you.

Store

AYARA

Using app

5 days

Total reviews

2

Average rating

3.0

1 / 5 Share

Sept. 28, 2018

I'll be honest. They change their app all the time without telling their customers and ignore their older clients. I have no idea if the app is even working on my platform anymore (and they don't care to notify you) because I haven't seen a bill in months and when I email them they tell me that they don't have the plan I'm on anymore. No notice on this whatsoever. I'm moving apps.

Using app

Over 1 year

Total reviews

4

Average rating

4.0

1 / 5 Share

July 3, 2018

Wow this is bad. Destroyed my existing facebook integration so my product catalogue disappeared from my facebook store and the ads that were actually working. The advanced 'journeys' that they advertise are not even possible, it's way to automated and dumbed down. Lost me thousands in sales and still can't fix facebook integration, thanks for nothing.....

Using app

5 months

Total reviews

3

Average rating

3.7

1 / 5 Share

June 22, 2018

Really Bad Experience! Did not like at all! I installed the App one week ago and the application never worked. You can't even control your ads. I don't recommend!

Using app

3 days

Total reviews

2

Average rating

3.0

1 / 5 Share

May 29, 2018

Got my ad account banned by using this App, wished we never used it to begin with. Ads are generic and bland and are likely to be flagged by facebook. Stay away!

Using app

3 months

Total reviews

2

Average rating

3.0