Shopify Email

Nov. 7, 2022

Easy to use, but I'm not gonna lie, the customization options are horrible and very limited. There's no way to make your campaigns eye-catching, and they always turn out looking incredibly dull because of the rigid personalization features. It's very blocky. It kind of defeats the purpose of having a newsletter, especially when it's supposed to draw customers in. It just comes off looking very cheap.

Nov. 5, 2022

Shopify Email App is not honoring image sizes. Re-sized and imported a 150x150 logo and once it loaded the image significantly increased in size. I have not been able to find a solution to this.

Aug. 29, 2022

App is really easy to use and really convenient since it was in the Shopify marketing. BUT it is an awful app to use if you have timed email exclusive sales with limited quantities and a high volume of customers. We launched our email at 10 AM and 1 hour later it notified us that it failed to email 95% of our customers 'due to a high bounce rate, usually because subscriber email addresses were not valid.' Out of nearly 10,000 email subscribers. We do not have this issue with our current emailing app. If you have multiple variants, you are unable to change the price to the correct variant in stock. Also the emails are very bland, but that wasn't a main issue.

Aug. 1, 2022

Overall, this app is not good. My biggest complaint is that it takes hours to send an email to our 1600 customers. This is a problem when we launch a subscriber exclusive sale with limited stock quantities. Not all customers get the email at the same time. Also, the layout is very basic looking and the app doesn't offer a sticky popup tab to entice shoppers to join the list throughout their shopping journey. Automations, reports, and editor are all in different locations in the admin dashboard making it confusing and the abandon cart automation is not even sending. I do like that I can link products easily but that's about it.

July 12, 2022

Needs a serious overhaul to be useful. Missing so many basic features. e.g. - Adjustable padding/ margins - Menu for header - Custom widths - More than 2 columns - Proper footer customisation On the plus side, it is cheap to use.

Feb. 7, 2022

OK, so I am not using any app for Emailer Marketing (yet) and have been using Shopify's native basic Marketing Emailer Campaign option. Recently they have included the personalisation option so a store can mention Name, Area, Store etc as dynamic text. This has clearly not been tested properly by Shopify. When adding a comma after the name, the preview and final Emailer inserts a space before the comma. It kind of renders the personalisation option useless for me (unless you are OK to be seen as a brand that does not understand basic punctuation). See the examples of the output below for a subject line. Shopify Subject Output: Raj , how are you today? Required Subject Output: Raj, how are you today? Can someone fix this, or let me know how to fix it myself through code? I am using the Brooklyn theme. My store URL is www.sexybeast.in. From the non-responses to other comments I see, it looks like this is extremely low priority for the developers? Help, please.

Feb. 3, 2022

it is very helpful for a very simple use, but it does not support HTML code inside email, as this is an important feature for email customization, but unfortunately this app does not have this feature, Shopify need to work more on this app

Sept. 24, 2021

I really wanted this to be better than it is. This feels like a beta product at best as it's just not up to par with similar tools that are available on the market now (i.e. Mailchimp). Functionality that I've taken for granted (copying campaigns, posting to multiple social media sites) is simply missing. Audience selection is also poorly integrated into the overall product. Lastly, the actual campaign building tool is slow and a little janky to use. I'd wait this one out until Shopify figures out what works and what doesn't. If their "Ping/Chat/Inbox" chat debacle is any indication of their development process, then I'd wait it out for another year at least. Shopify can do better than this.

July 27, 2021

I used this to send out a marketing email to my customers. It was fine to set up although I needed help to add something to my DNS setting because test emails weren't going through which is weird because Shopify is my host. Unlike Mailchimp though you can't do anything more after sending it. You can't see who opened the email and send them further marketing, nothing. I'll continue using Mailchimp until Shopify actually starts to take this seriously because right now it's just not very good.

July 24, 2021

I have the same app on my other store and it was working fine (some time a go) Now on this shop I'm not getting any notifications by subscribing to newsletter. I'm not getting welcome emails .I'm not getting any emails with welcome discount code. I tried to sign up with 3 different email addresses but not a one got any kind of notification. It does show my subscribers and i can send emails manually . I checked forum and zillion people have the same issue since last year but no one give any kinda solution ? Can i have some help?

July 15, 2021

Pretty useless given that it cannot do automation. This is rather odd, because Shopify itself can (eg through abandoned cart emails). The instructions in other review feedback don't work and Shopify help desk had to point me to a 3rd party app and. Pretty frustrating given that automation is so 2010. Please, please, please add automation, if you did it would be a good app.

May 13, 2021

This app has potential to be so much better than it actually is, given it is made by Shopify for Shopify merchants - it should be so much more powerful and integrated than what it actualy is. I do like how easy it is to select products from my store to promote in an email, however I cannot believe that Shopify do not make First Name fields available to personalise each email to my loyal customer base - why would I send out an email that is not addressed personally to them? There is very little in the back end to support refining customer lists and segmentation within shopify also, more work needs to occur with this app to make it worthwhile to use.

March 21, 2021

Looks good- but I need to send more than 4 emails in a week. Not all emails go to all subscribers and I need targeted content for each group.

Feb. 26, 2021

Instead of the companies legal name the template footer states the shop name along with the address. Same with the copyright remark. In this respect, the marketing emails sent are legally problematic.

Feb. 24, 2021

After installing the app, I quickly realized how little customization it can do, so uninstalled and switched to Klaviyo. For example, the confirmation pages Shopify Email generates automatically includes your store name at the top. But all sites already have their logo/store name at the top of their site so it's redundant and just looks pedestrian. The fact that you or Shopify can't remove that is brutal.

Dec. 28, 2020

I really want this app to work, it's much easier doing everything directly in Shopify. But it has let us down twice in a row, and each time has been disastrous. We rely on our newsletter heavily for new releases, when something doesn't work it affects our business significantly. The first time the whole newsletter that we'd spent days on just deleted itself right before we sent it out. The second time the product links in the newsletter didn't work because when we had created the newsletter the products were still in draft mode. When we made them active the link was broken and they took to the customer to a 'preview' mode. Email marketing is so important, if you are going to release a tool like this I think it needs to be more polished. Other advice for the app: - allow more configurations for product alignment - the more customisation the better, it's pretty simplistic atm - It only sends half of the emails at a time, meaning some customers don't get it until up to 24 hours later, when you have limited releases this frustrates people. - Would be great to be able to import your own fonts - As far as I can tell there is no way to not have a 'logo' at the header. Get rid of this function.

Sept. 29, 2020

it should be free with plan now we can only send one email a month. rip off it should be free since

Aug. 13, 2020

I love the idea of Shopify Email, but this is way too basic for our needs. I was hoping it would be similar or better than the old Mailchimp/Shopify integration, but it doesn't even come close. There are both basic and advanced features that are missing. Here are some missing features: -2 and 3 column sections -sections that allow you to add your choice of standard content blocks (buttons, text, images, products, etc.). That works so much better than relying on finding a pre-made template that has all the right content blocks. -the ability to add images! Logo and products are the only images that can be added to emails now. -use Paragraph, Header 1, Header 2, etc. for text instead of fiddling with the size continually. Very important for those of us that have blog posts we share through email. I like that you can change the text size, but it's set up in a way that doesn't work for long text blocks. -there's something weird with the "from" section in the email designer. It should be possible to add alternate emails rather than just the main store email. -it's great to be able to add products, but what about collections? It would be more useful for us to be able to add a collection and pull a certain number of those products into the email or simply a collection image and link -automated emails, ideally with the option of automated email sequences (welcome emails, thank you emails, abandoned cart emails, email sequences triggered by tags/shopping behavior/birthday/custom date field, reengagement campaigns, etc.) -custom fields. We use Mailchimp as a CRM where we have additional information about our customers like birthday, custom date fields, interests, etc. Currently there is no option for this in Shopify. -ability to send emails to people who have purchased (or not yet purchased) specific products. In general, customer group filters are not sophisticated enough. -Shopify is in a unique position to be able to pull off personalized recommended product emails based on customer behavior. That would be a amazing to see here. I could see this working for businesses that are just getting off the ground or have only a handful of products. For now, it is not useable for us. But I'm hoping that Shopify Email will grow to include some of these features. I would much rather use Shopify in the future if it's able to up its email game. Edit: Forgot to mention merge fields, discount codes and email scheduling in the list of missing features. I'm also concerned by some reviews mentioning the app hurting their sender reputation and even blacklisting domains. Those reviews may be overblown, but there doesn't seem to be an effective way of managing list cleaning, authorizing send emails, etc.

July 26, 2020

good pricing but the delivery rate is quite poor when compared to previous email app we have used it the past. I believe there will be future improvements.

July 17, 2020

Creating and sending basic emails is great, however the reporting is very limited and a feature as important as an automated welcome email when a new email subscriber is added, is not available. The ability to create a welcome sequence would be even better.