All reviews

Rating Breakdown

  • 5
    68% (1,228 ratings)
  • 4
    18% (319 ratings)
  • 3
    5% (96 ratings)
  • 2
    3% (53 ratings)
  • 1
    6% (104 ratings)
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2 / 5 Share

Aug. 29, 2022

App is really easy to use and really convenient since it was in the Shopify marketing. BUT it is an awful app to use if you have timed email exclusive sales with limited quantities and a high volume of customers. We launched our email at 10 AM and 1 hour later it notified us that it failed to email 95% of our customers 'due to a high bounce rate, usually because subscriber email addresses were not valid.' Out of nearly 10,000 email subscribers. We do not have this issue with our current emailing app. If you have multiple variants, you are unable to change the price to the correct variant in stock. Also the emails are very bland, but that wasn't a main issue.

Using app

Over 1 year

Total reviews

9

Average rating

4.7

Developer Reply

Thank you for writing your review and for outlining the issues you've had with Shopify Email when using it for a significant marketing campaign. If you're still interested in using Shopify Email moving forward, I would recommend contacting our support team directly about this matter so we can investigate further and try to help prevent this from happening in future: https://bit.ly/2AWw5VA. -Victor, Shopify Support

2 / 5 Share

Aug. 1, 2022

Overall, this app is not good. My biggest complaint is that it takes hours to send an email to our 1600 customers. This is a problem when we launch a subscriber exclusive sale with limited stock quantities. Not all customers get the email at the same time. Also, the layout is very basic looking and the app doesn't offer a sticky popup tab to entice shoppers to join the list throughout their shopping journey. Automations, reports, and editor are all in different locations in the admin dashboard making it confusing and the abandon cart automation is not even sending. I do like that I can link products easily but that's about it.

Using app

4 months

Total reviews

10

Average rating

4.5

Developer Reply

Thank you for writing your review and for sharing your feedback on how Shopify Email can be improved. I can see why the long wait to send emails to customers is a frustration and that this can cause issues with subscriber sales, and how greater customization options would be a benefit to you and your business. We appreciate you taking the time to provide us with your suggestions and I will ensure that all of your comments are passed on to our app development team for review. -Victor, Shopify Support

2 / 5 Share

July 12, 2022

Needs a serious overhaul to be useful. Missing so many basic features. e.g. - Adjustable padding/ margins - Menu for header - Custom widths - More than 2 columns - Proper footer customisation On the plus side, it is cheap to use.

Using app

Over 1 year

Total reviews

2

Average rating

3.5

Developer Reply

Thank you so much for taking the time and sharing this feedback with us. We understand that you'd like to see more features, such as adjustable padding or margins, custom widths, more columns, and footer customizations, with Shopify Email and we'd be happy to share your suggestions with our development team for considerations in future releases. That being said, if you need something with more customization features in the meantime, then we'd recommend taking a look at Klaviyo: Email Marketing & SMS (https://bit.ly/2XGCbmk) or Omnisend Email Marketing & SMS (https://bit.ly/3OR7gdP). Cheers! -Elias, Shopify Support

2 / 5 Share

Feb. 7, 2022

OK, so I am not using any app for Emailer Marketing (yet) and have been using Shopify's native basic Marketing Emailer Campaign option. Recently they have included the personalisation option so a store can mention Name, Area, Store etc as dynamic text. This has clearly not been tested properly by Shopify. When adding a comma after the name, the preview and final Emailer inserts a space before the comma. It kind of renders the personalisation option useless for me (unless you are OK to be seen as a brand that does not understand basic punctuation). See the examples of the output below for a subject line. Shopify Subject Output: Raj , how are you today? Required Subject Output: Raj, how are you today? Can someone fix this, or let me know how to fix it myself through code? I am using the Brooklyn theme. My store URL is www.sexybeast.in. From the non-responses to other comments I see, it looks like this is extremely low priority for the developers? Help, please.

Using app

11 months

Total reviews

12

Average rating

4.6

Developer Reply

Thank you for writing your review and for notifying us of this problem here. I have reached out to our development team for the Shopify Email app and they were able to confirm the issue you described on our end too. The team is now investigating and will look to resolve this issue in the near future. Thanks again for taking the time to share this with us; your feedback is greatly appreciated. -Victor, Shopify Support

2 / 5 Share

Feb. 3, 2022

it is very helpful for a very simple use, but it does not support HTML code inside email, as this is an important feature for email customization, but unfortunately this app does not have this feature, Shopify need to work more on this app

Using app

6 months

Total reviews

4

Average rating

4.3

Developer Reply

Thank you for writing your review and for sharing the feedback you have for Shopify Email. I can certainly see why having more customization options would be a benefit when it comes to crafting email campaigns, and I will be sure to pass your suggestion onto our development team. -Victor, Shopify Support

2 / 5 Share

Sept. 24, 2021

I really wanted this to be better than it is. This feels like a beta product at best as it's just not up to par with similar tools that are available on the market now (i.e. Mailchimp). Functionality that I've taken for granted (copying campaigns, posting to multiple social media sites) is simply missing. Audience selection is also poorly integrated into the overall product. Lastly, the actual campaign building tool is slow and a little janky to use. I'd wait this one out until Shopify figures out what works and what doesn't. If their "Ping/Chat/Inbox" chat debacle is any indication of their development process, then I'd wait it out for another year at least. Shopify can do better than this.

Using app

5 months

Total reviews

2

Average rating

3.5

Developer Reply

Hey, there. Thank you for taking the time to share this feedback with us! I can certainly see how many of your suggestions would be a benefit toward Shopify email and would be happy to share this feedback with our developers for future consideration. Cheers! -Marty, Shopify Support

2 / 5 Share

July 27, 2021

I used this to send out a marketing email to my customers. It was fine to set up although I needed help to add something to my DNS setting because test emails weren't going through which is weird because Shopify is my host. Unlike Mailchimp though you can't do anything more after sending it. You can't see who opened the email and send them further marketing, nothing. I'll continue using Mailchimp until Shopify actually starts to take this seriously because right now it's just not very good.

Using app

11 months

Total reviews

4

Average rating

3.5

Developer Reply

I'm glad to hear that you were able to get Shopify Email set up despite the issue with your DNS settings, and thank you for sharing your experience using the app with us here. Shopify Email is still a relatively new app and our development team continue to build it over time. However, I can see why being able to view open rates and other analytics would be helpful in terms of evaluating your marketing strategy, so I will be sure to pass your feedback onto them for their consideration. -Victor, Shopify Support

2 / 5 Share

July 24, 2021

I have the same app on my other store and it was working fine (some time a go) Now on this shop I'm not getting any notifications by subscribing to newsletter. I'm not getting welcome emails .I'm not getting any emails with welcome discount code. I tried to sign up with 3 different email addresses but not a one got any kind of notification. It does show my subscribers and i can send emails manually . I checked forum and zillion people have the same issue since last year but no one give any kinda solution ? Can i have some help?

Using app

3 months

Total reviews

2

Average rating

1.5

Developer Reply

Hey, there. Thank you for reaching out and bringing this to our attention. If you're not receiving the notifications after following our setup guide (https://bit.ly/3vcX99A), then it looks like we will need to access your account and take a closer look at the issue. Please visit the Shopify Help Center (https://bit.ly/2Vt7Et5) and log into your account - our Support team would be happy to assist you with this through live chat, email, or callback. Cheers! -Elias, Shopify Support

2 / 5 Share

July 15, 2021

Pretty useless given that it cannot do automation. This is rather odd, because Shopify itself can (eg through abandoned cart emails). The instructions in other review feedback don't work and Shopify help desk had to point me to a 3rd party app and. Pretty frustrating given that automation is so 2010. Please, please, please add automation, if you did it would be a good app.

Using app

About 1 hour

Total reviews

1

Average rating

2.0

Developer Reply

Thank you for getting in touch and for sharing your feedback with us here, and I can certainly appreciate why having more automation in Shopify Email would be beneficial. Shopify Email is still a relatively new app and it's possible that more automated features become available down the line, but nonetheless I will be sure to pass your comments onto our development team for them to consider. We appreciate you getting in touch and sharing your thoughts in your review. -Victor, Shopify Support

2 / 5 Share

May 13, 2021

This app has potential to be so much better than it actually is, given it is made by Shopify for Shopify merchants - it should be so much more powerful and integrated than what it actualy is. I do like how easy it is to select products from my store to promote in an email, however I cannot believe that Shopify do not make First Name fields available to personalise each email to my loyal customer base - why would I send out an email that is not addressed personally to them? There is very little in the back end to support refining customer lists and segmentation within shopify also, more work needs to occur with this app to make it worthwhile to use.

Using app

11 months

Total reviews

2

Average rating

3.5

2 / 5 Share

March 21, 2021

Looks good- but I need to send more than 4 emails in a week. Not all emails go to all subscribers and I need targeted content for each group.

Using app

About 2 months

Total reviews

2

Average rating

1.5

Developer Reply

Hey there, Claire here from Shopify. Thank you for taking the time to share your feedback with us. Our team are consistently working to improve the app and add functionality to suit our Merchants needs. As of right now there is a maximum limit of 5 emails every week. I will be sure to pass your feedback on to the developer team and hopefully this is something they can look into for future updates. I'm going to follow up with you with an email to open up the lines of communication here so I can provide your feedback to my team. Claire l Shopify

2 / 5 Share

Feb. 26, 2021

Instead of the companies legal name the template footer states the shop name along with the address. Same with the copyright remark. In this respect, the marketing emails sent are legally problematic.

Store

MIRAI

Using app

About 1 hour

Total reviews

6

Average rating

3.0

Developer Reply

Hey there, Amy here from Shopify. I appreciate you taking the time to leave us a review. I'm going to follow up with you via email to gather some further information from you and see what can be done here. Amy l Shopify

2 / 5 Share

Feb. 24, 2021

After installing the app, I quickly realized how little customization it can do, so uninstalled and switched to Klaviyo. For example, the confirmation pages Shopify Email generates automatically includes your store name at the top. But all sites already have their logo/store name at the top of their site so it's redundant and just looks pedestrian. The fact that you or Shopify can't remove that is brutal.

Store

Capsule

Using app

5 months

Total reviews

4

Average rating

4.3

Developer Reply

Hey there, Amy here from Shopify. Thank you for taking the time to share your thoughts with us. I'm going to follow up with you in an email to open up the lines of communication so I can share your feedback with our developers. Amy l Shopify

2 / 5 Share

Dec. 28, 2020

I really want this app to work, it's much easier doing everything directly in Shopify. But it has let us down twice in a row, and each time has been disastrous. We rely on our newsletter heavily for new releases, when something doesn't work it affects our business significantly. The first time the whole newsletter that we'd spent days on just deleted itself right before we sent it out. The second time the product links in the newsletter didn't work because when we had created the newsletter the products were still in draft mode. When we made them active the link was broken and they took to the customer to a 'preview' mode. Email marketing is so important, if you are going to release a tool like this I think it needs to be more polished. Other advice for the app: - allow more configurations for product alignment - the more customisation the better, it's pretty simplistic atm - It only sends half of the emails at a time, meaning some customers don't get it until up to 24 hours later, when you have limited releases this frustrates people. - Would be great to be able to import your own fonts - As far as I can tell there is no way to not have a 'logo' at the header. Get rid of this function.

Using app

7 months

Total reviews

1

Average rating

2.0

Developer Reply

Hey there, Claire here from Shopify. Thank you for taking the time to share this great feedback with us. I am sorry the app as it is right now does not suit your needs, our team are consistently working to improve the app and add functionality where possible. I'm going to follow up with you in an email to open up the lines of communication here so I can provide your feedback to my team in order to help with future updates to the app. Claire l Shopify

2 / 5 Share

Sept. 29, 2020

it should be free with plan now we can only send one email a month. rip off it should be free since

Using app

17 days

Total reviews

1

Average rating

2.0

Developer Reply

Hey there, Charlotte here from Shopify Support. Thank you for taking the time to share your review of the Shopify Email app with us. I'm going to follow up with you in an email, to open up the lines of communication here. That way we can chat about the payment structure and what it means for your store, specifically. Best, Charlotte | Shopify

2 / 5 Share

Aug. 13, 2020

I love the idea of Shopify Email, but this is way too basic for our needs. I was hoping it would be similar or better than the old Mailchimp/Shopify integration, but it doesn't even come close. There are both basic and advanced features that are missing. Here are some missing features: -2 and 3 column sections -sections that allow you to add your choice of standard content blocks (buttons, text, images, products, etc.). That works so much better than relying on finding a pre-made template that has all the right content blocks. -the ability to add images! Logo and products are the only images that can be added to emails now. -use Paragraph, Header 1, Header 2, etc. for text instead of fiddling with the size continually. Very important for those of us that have blog posts we share through email. I like that you can change the text size, but it's set up in a way that doesn't work for long text blocks. -there's something weird with the "from" section in the email designer. It should be possible to add alternate emails rather than just the main store email. -it's great to be able to add products, but what about collections? It would be more useful for us to be able to add a collection and pull a certain number of those products into the email or simply a collection image and link -automated emails, ideally with the option of automated email sequences (welcome emails, thank you emails, abandoned cart emails, email sequences triggered by tags/shopping behavior/birthday/custom date field, reengagement campaigns, etc.) -custom fields. We use Mailchimp as a CRM where we have additional information about our customers like birthday, custom date fields, interests, etc. Currently there is no option for this in Shopify. -ability to send emails to people who have purchased (or not yet purchased) specific products. In general, customer group filters are not sophisticated enough. -Shopify is in a unique position to be able to pull off personalized recommended product emails based on customer behavior. That would be a amazing to see here. I could see this working for businesses that are just getting off the ground or have only a handful of products. For now, it is not useable for us. But I'm hoping that Shopify Email will grow to include some of these features. I would much rather use Shopify in the future if it's able to up its email game. Edit: Forgot to mention merge fields, discount codes and email scheduling in the list of missing features. I'm also concerned by some reviews mentioning the app hurting their sender reputation and even blacklisting domains. Those reviews may be overblown, but there doesn't seem to be an effective way of managing list cleaning, authorizing send emails, etc.

Using app

About 1 hour

Total reviews

1

Average rating

2.0

Developer Reply

Hey there, Claire here from Shopify. Thank you for taking the time to share such detailed feedback with us. Our team are consistently working to improve the app and add functionality to suit our Merchants needs so it is great to get so much context. I'm going to follow up with you in an email to open up the lines of communication here so I can provide your feedback to my team and if there is anything further we can assist with. Claire l Shopify

2 / 5 Share

July 26, 2020

good pricing but the delivery rate is quite poor when compared to previous email app we have used it the past. I believe there will be future improvements.

Using app

6 months

Total reviews

1

Average rating

2.0

Developer Reply

Hey there! Amy here from Shopify, thanks for the feedback! You can find some great insight here as to how to increase the deliverability of your emails - https://bit.ly/314x9jQ I'm going to send you an email to open up communication incase you have any other questions! Amy l Shopify

2 / 5 Share

July 17, 2020

Creating and sending basic emails is great, however the reporting is very limited and a feature as important as an automated welcome email when a new email subscriber is added, is not available. The ability to create a welcome sequence would be even better.

Using app

3 months

Total reviews

1

Average rating

2.0

Developer Reply

Hey there, Claire here from Shopify. Thank you for taking the time to share your feedback with us. Our team are consistently working to improve the app and add functionality to suit our Merchants needs. I'm going to follow up with you with an email to open up the lines of communication here so I can provide your feedback to my team. Claire l Shopify

2 / 5 Share

June 29, 2020

I tried to use it in lieu of G-Suite or Office but it seems super clunky that way. I was hoping to send individual emails to prospective clients, but you have to draw from a list of already subscribed members. If you people, it doesn't seem to allow you to select individuals, only lists and lists only seem to come from those that subscribe on Shopify (vicious circle). Seems like a lot of work to do something simple like send individual, not automated emails. The system seems fine for broadcast emails and newsletters.

Using app

3 months

Total reviews

1

Average rating

2.0

Developer Reply

Hey there! Amy here from Shopify, I just wanted to take the time to thank you for leaving us a review. In terms of not being able to send individual emails, that is expected. The Shopify Email app is meant to allow you to send out bulk, marketing emails. I would love to hear more about changes you would like to see in the app. I'm going to send you an email so I can gather more information from you. Amy l Shopify

2 / 5 Share

June 27, 2020

Pretty basic, half the time my subscribers don’t get emails. Missing heaps of important info. Definitely need to download something more professional.

Using app

2 months

Total reviews

5

Average rating

3.4

Developer Reply

Hey there! Amy here from Shopify, I just wanted to take a minute to thank you for taking the time to leave us some feedback. Honest feedback from users like yourself is truly what helps us improve. I would love to hear exactly what you feel is missing so I can pass it along to my developers. I'm going to send you an email to open up communication. Amy l Shopify