Wine Insiders review for Shoplift ‑ Split & A/B Testing

April 25, 2025

We’ve been using Shoplift to run A/B tests across our site for the last few months, and it’s quickly become a must-have in our ecommerce tech stack. The interface is super intuitive, and even with a difficult-to-use theme, Shoplift makes it easy to add new blocks and edit pages to drive real test success. Being able to visually build and publish tests without relying on dev time has been a huge win for our small team. Kristi, our MSM, has been fantastic — she’s incredibly responsive, strategic, and feels like a true extension of the team.