Cobra Electronics US review for Shoplift ‑ A/B & Split Testing

June 5, 2025

Shoplift "does what it says on the tin", which is high praise for an app that aspires to take complex statistical experimentation and make the process as simple as designing and pushing minor template updates. Super helpful preview period and onboarding with live reps. Easy to setup and launch. No issues with our custom themes and templates. In our testing Shoplift seems best suited for tracking conversion KPIs and significant changes. Less so for minor details and fine tuning through specific multi-step journeys. For us that is a good thing, as it keeps us focused on business outcomes and not getting endlessly lost in UX/UI. Gives a good level of reporting by breaking out source groups and device types by default and not requiring us to define every segment in advance. Just be sure you have significant traffic volume going to the pages you want to test. GA4 integration automatically creates custom audiences by test condition whenever you launch a new test, so if you really want to track non-conversion behaviors you can set up your own custom reports in GA.