LampsUSA review for Fablet

Feb. 25, 2015

The old shoppad app was not very good, barely any description of product, poor barely-there homepage etc.... this new one looks much flashier and more app-like and all that. BUT BEWARE. We installed this app and over a period of a few days it was clearly obvious it was a fail. Our bounce rate for mobile and tablets doubled. Our pages per visit slashed from ~9 to ~3. This had a serious effect on our actual sales placed on mobile/tablet, as well as affecting traffic ending up on desktop. We had some of our worst performing days while the app was active, with seriously lower sales and conversion rate, so we have removed it. Our website uses instead a responsive theme with some changes made to mobile, but mostly a desktop website for tablets. Our mobile experience is sort of okay but not that good, it needs a lot of work, and yet it performed twice as good (or more) than this app. So I say beware of the claims and the marketing. It may be better than NO mobile website, but it may also perform worse than a well optimized responsive site. The user interface is a bit sluggish and not really intuitive... the whole thing of turning pages is I think far too removed from normal shopping experience that I didn't even realize that I could do that, or how to get to the products... the usability is poor with too much learning curve. Also the app lacks really useful marketing, sales, various other ecommerce features like cross-sells, up-sells etc... all the cool stuff you can do with OTHER apps and plugins, that have absolutely no effect when using this app. I recommend getting your responsive website put in place well so that you can benefit from all the other things an ecommerce store really needs, which this app does not provide. I'm giving it 3 stars for `looking nice` and `being original` but nothing more, due to the proof that it performs badly and is unintuitive.