INJU review for Smile: Loyalty & Rewards

Jan. 12, 2021

tl;dr: one star less because a lot of the wording cannot be changed; other than that it's the best app for points and referrals that I know of. We tried out a whole bunch of points and referral apps and Smile is definitively the one we liked best: it has a clean design that blends well with our shop, it's really easy to use, and customer service is quick and helpful. The processes are also much easier to comprehend for customers than with a lot of other apps. One star less because of the many sentences and CTAs in the panel you cannot change. I asked beforehand if I could adapt all parts of the panel; this was confirmed, but it turned out that it excluded the customization of a lot of the wording :( Since we use the German version that is particularly unfortunate because some of the more prominent translations are a bit awkward. (Customer service accepted suggestions for modifications and told me they would look into it.) But also if you use the app in English, and take wording seriously as a part of your branding, that's not optimal. I can still recommend it, it's a good app that does well what it's supposed to do.