Shop The Arena review for Smile: Loyalty Rewards Program

Jan. 15, 2022

The loyalty and referral programs are great, and their support is fantastic! Mackenzie was really prompt in answering all our queries. EDIT: 2022-01-14 After using Smile for a few months, I've reduced our ratings to 2 stars. Two of our biggest complaints are: 1. Terrible UX for discount code redemption: The user "applies" a discount code on the cart page via the Smile nudge, but there is no user visible feedback whatsoever that the code has been applied. About 75% of our customers that create discount codes don't actually end up redeeming them because of this, and we think our conversion rates have actually *reduced*. Our tech team spent significant amount of time trying to fix this on our end, but because Smile runs within an "iframe" there is absolutely nothing you can do. Be prepared for customer complaints that their points redemption isn't working. 2. Mediocre functionality to handle customer refund abuse: A customer can place an order, redeem their earned points and then return their original order. Effectively, they've gotten "free" points. There's nothing you can do to address this, other than manually inspect the points dashboard in Smile and address these cases. Not at all feasible if you deal with a large quantity of orders and operate on thin margins. There are easy tech solutions to this (e.g. Smile could let us delay awarding points by x days), but Smile doesn't support them. Unfortunately we can't really disable the program once we've launched it without aggravating our loyal customers. So we're stuck dealing with these issues while we look for an alternate program to migrate to. Regardless of the app issues, their support team is stellar in their responsiveness.