SureBright Product Protection

Feb. 12, 2026

We installed the SureBright app on our Shopify store less than six months ago to offer extended warranty options to our customers. While the idea seemed convenient at first, our experience has been deeply disappointing. When we decided to discontinue using the service — within our rights, as no long-term contract was ever signed — we encountered extreme difficulty in simply removing our payment information from their system. Despite multiple polite requests, our credit card remains on file with no confirmation of removal. More concerning is how SureBright treats customers after a partnership ends. They contacted our customers directly, creating confusion about their warranty coverage. This caused unnecessary stress and distrust — all from a company that was never equipped to fulfill the very warranties they were paid to support. We later learned that SureBright lacked the infrastructure to handle actual warranty claims. They are a technology company, not a service provider. Our customers never received the support they expected, and the burden fell entirely back on us. Now, despite offering to pay a fair, pro-rated fee for the time we used the app, we are met with legal threats over an unpaid invoice we never agreed to. We do not owe for services not rendered. We do not expect to be penalized for walking away from a partner that could not deliver. If you value transparency, fair business practices, and actual service fulfillment — look elsewhere. This company creates problems instead of solving them.

Feb. 4, 2026

We have been working with SureBright for almost a year now, and can not speak higher of Rick, Keith and the whole SureBright team. Setup/onboarding with them is super easy, quick and straightforward. Not to mention, once you're onboarded with them - they're always a quick call or email away. On Tivoli Canada, we are seeing a near 20% attachment rate which shows how much extra piece of mind SureBright services provide to our customers. Our customers truly value the extended warranty offerings that we can provide via SureBright when they go to purchase one of our products. We cannot recommend SureBright enough! Keep up the great work, and we look forward to continuing the relationship moving forward.

Jan. 25, 2026

Great app and product. Happy with the customer service so far.

Dec. 5, 2025

We’ve been using SureBright for a couple of weeks now and absolutely love it. The customer service has been incredible. Every time we’ve reached out, the team has been quick to respond and genuinely happy to help us get everything set up the way we need. They activated everything for us right away and the whole process was smooth and stress free. What surprised us most is how fast the policies started selling. It’s truly hands off and adds extra revenue without any extra work on our end. The app is easy to use, reliable, and fits perfectly into our store flow. Highly recommend to anyone looking to offer extended warranties without the hassle.

Nov. 10, 2025

SureBright has been an absolute game-changer for our store. Setup was fast, the interface is intuitive, and the support team went above and beyond to help us get everything live smoothly. Our customers love the added peace of mind product protection offers—and we love the extra revenue it brings in without any extra effort. It’s rare to find an app that delivers both customer satisfaction and measurable ROI, but SureBright does exactly that. Highly recommend to any merchant looking to level up their post-purchase experience!