SureBright Product Protection
Earn profits with a complete warranty and shipping solution
Rating
4.9
feedback
43
chart
#2,360
Reviews Over Time
App Ranking
Time spent using app
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Less than an hour
0%
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Less than a day
0%
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Less than a month
37%
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Less than a year
63%
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More than a year
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Reviews Summary
SureBright app has received mixed reviews from users. While some customers have praised the app for its ease of setup, great customer service, and seamless integration, others have expressed disappointment with the company's handling of payment information, lack of service fulfillment, and legal threats over unpaid invoices. Positive themes include quick setup, responsive customer support, increased revenue, and ease of use. On the other hand, negative themes include difficulties in removing payment information, lack of service infrastructure, confusion among customers, and legal disputes over unpaid fees.
Highlights
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All reviews
Feb. 25, 2026
This review has been revised and is provided for reference only: We were initially looking for a plugin that would offer our customers the option to purchase extended warranties. I came across the SureBright app and wanted to try it, but didn't fully realize at the time that the extended warranty service itself would be provided by them. Our standard warranty is one year. We've been using the app for less than six months, which means no warranty service has yet been provided through them — only the app functionality has been available. Our decision to discontinue the SureBright app came from uncertainty about their ability to handle warranty claims. This isn't to say they lack capability, but rather that we didn't understand how they would actually fulfill claims. Because our products are large and require after-sales support that involves detailed photos or videos to assess issues before shipping replacement parts — all of which is handled internally by our team — several concerns arose: 1. How would SureBright fulfill warranty service for our customers? Would they purchase entire replacement units from our store at $1,000–$4,000 each? Or would they source replacement parts without knowing our costs? 2. When customers experience issues, they contact us directly, not SureBright. The actual after-sales process can only be handled by our team, and communicating with SureBright about these cases would add unnecessary complexity. When we decided to stop using the service — which was within our rights, since no warranty services had yet been provided through SureBright (our standard warranty period simply hasn't expired yet) — we encountered unexpected difficulty. We've found it extremely difficult to remove our payment information from their system. Despite multiple polite requests, our credit card details remain on file with no confirmation of removal. More concerning is how SureBright has treated customers after our partnership ended. They've contacted our customers directly, creating confusion about warranty coverage. This has caused unnecessary stress and eroded trust. Now, despite offering to pay a reasonable pro-rated fee for the time we used the app, we're facing legal threats over an unpaid invoice we never agreed to. We do not owe payment for services not rendered. We simply want this resolved fairly — without lawyer-style warnings or threats.
We take feedback seriously and are concerned by the inaccuracies reflected in this review. The statements published are materially misleading and omit critical context. The issue referenced relates to a commercial dispute arising from the retailer’s collection of funds from customers for regulated service contracts that were not remitted to SureBright despite repeated written requests over an extended period. The retailer represented on multiple occasions that payment would be made; however, no remittance was ultimately received. Any cancellation of coverage resulted solely from the retailer’s failure to transmit collected contract consideration, and the retailer was notified of this consequence in advance on multiple occasions. SureBright administers and fulfills service contracts through established underwriting and claims infrastructure operating across multiple jurisdictions. Our programs are structured to comply with applicable state and federal service contract regulations. We regard certain statements in this review as defamatory and factually incorrect. The matter has been formally addressed through legal channels. SureBright remains committed to protecting customers and maintaining full regulatory compliance. As this matter is now subject to formal proceedings, we will refrain from further public comment.
Feb. 4, 2026
We have been working with SureBright for almost a year now, and can not speak higher of Rick, Keith and the whole SureBright team. Setup/onboarding with them is super easy, quick and straightforward. Not to mention, once you're onboarded with them - they're always a quick call or email away. On Tivoli Canada, we are seeing a near 20% attachment rate which shows how much extra piece of mind SureBright services provide to our customers. Our customers truly value the extended warranty offerings that we can provide via SureBright when they go to purchase one of our products. We cannot recommend SureBright enough! Keep up the great work, and we look forward to continuing the relationship moving forward.
Dec. 5, 2025
We’ve been using SureBright for a couple of weeks now and absolutely love it. The customer service has been incredible. Every time we’ve reached out, the team has been quick to respond and genuinely happy to help us get everything set up the way we need. They activated everything for us right away and the whole process was smooth and stress free. What surprised us most is how fast the policies started selling. It’s truly hands off and adds extra revenue without any extra work on our end. The app is easy to use, reliable, and fits perfectly into our store flow. Highly recommend to anyone looking to offer extended warranties without the hassle.
Nov. 10, 2025
SureBright has been an absolute game-changer for our store. Setup was fast, the interface is intuitive, and the support team went above and beyond to help us get everything live smoothly. Our customers love the added peace of mind product protection offers—and we love the extra revenue it brings in without any extra effort. It’s rare to find an app that delivers both customer satisfaction and measurable ROI, but SureBright does exactly that. Highly recommend to any merchant looking to level up their post-purchase experience!
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