Tolstoy: Shoppable Video & UGC for Shopify

Tolstoy: Shoppable Video & UGC

Shoppable videos, AI UGC, product ads, and virtual try-on
Rating
4.7
Feedback
265
Reviews
Chart
#269
Shopify

All reviews

5 / 5 Share
July 7, 2026

Tolstoy is a great app, and the support is even better! Mikaela, in particular, was incredibly efficient, proactive, and responsive in helping our team with all of our queries. She consistently went above and beyond to ensure everything was resolved quickly. Highly recommend!

Store Using app Total reviews Average rating
LIONESS FASHION About 2 months 1 5.0
5 / 5 Share
July 2, 2026

Earl from support was prompt and knowledgeable. Offered me options/solutions to issues that I brought up without delay. Thank you Tolstoy + Earl!

Store Using app Total reviews Average rating
Arctic Fox - Dye For A Cause Over 1 year 6 5.0
5 / 5 Share
July 2, 2026

Los mejores! Un servicio de atención alc liente espectacular. Estoy hace 48hs tratando de solucionar este tema con mi equipo y Mark en 2hs y con mucha paciencia, lo solucionó. Gracias!!

Store Using app Total reviews Average rating
Resparked Over 2 years 5 3.6
5 / 5 Share
July 2, 2026

I highly recommend the Tolstoy app and their incredible team. From the very beginning, they have been accommodating, responsive, and truly invested in our success. Their ability to move quickly, adapt to changing requirements, and bring new ideas to the table has made them an invaluable partner.

Store Using app Total reviews Average rating
BUXOM Over 2 years 3 5.0
5 / 5 Share
June 30, 2026

I had one video on a product page doing something strange so I reached out to tech support. They got back to me right away and got the problem resolved quickly. This product overall has been really great. This is the first time I've had any sort of glitch with it. I appreciate the great customer support!

Store Using app Total reviews Average rating
EcoBranders® About 3 years 2 4.5
5 / 5 Share
June 28, 2026

Earl was super helpful and efficient in resolving the fix. Frankly the UI on Tolstoy is not very straightforward and changes so often so gets confusing really quickly but their support team is very helpful and makes it so easy to work with.

Store Using app Total reviews Average rating
Muby 7 months 2 5.0
2 / 5 Share
June 26, 2026

TO BE HONEST, for my use it is a massive waste of time in its current version. It has great comprehension to state back to you what you want but there is a disconnect in carrying out said instructions (even basic ones) that it understood. Waste so much time trying to do correction after correction even one instruction at a time as more than one instruction makes things even worse. ALso support had a video call with me trying to help and was going to get back to me soon with a comparison how they fared in trying their hand at what was frustrating me.... she NEVER got back to me. I had 7,500 tokens up my sleeve to try use before i cancelled so i gave it one more shot... and once again tearing my hair out. SO...better i cancel and lose the 7,500 tokens than my sanity. Overall- a bad experience.

Store Using app Total reviews Average rating
GroundGrabba AU About 2 months 5 4.2
5 / 5 Share
June 23, 2026

Shoutout to Niezl for her quick support and clearly addressing all our concerns. She was punctual on our appointment and incredibly friendly,

Store Using app Total reviews Average rating
1 / 5 Share
June 22, 2026

This shitty app breaks week after week after week. It's the most unreliable app I have ever used. I can't wait to build it in-house and get off it. Save yourself the energy. Expensive, overpriced, and awful. They keep investing in AI but they can't even keep the core of the app operational. It's embarrassing at this point.

Store Using app Total reviews Average rating
Pixyls USA 10 months 2 3.0
5 / 5 Share
June 20, 2026

Great online support - walked me through the installation of carousels onto my website, making sure all was correctly set up - very helpful!

Store Using app Total reviews Average rating
Hub For Belle 23 days 1 5.0
5 / 5 Share
June 14, 2026

Smooth onboarding and fast support turn arounds.

Store Using app Total reviews Average rating
MESHKI UK 2 months 3 4.7
5 / 5 Share
June 11, 2026

We've been using Tolstoy for some time now and have seen positive results since launch. It's a great way for customers to better visualise and connect with our products online. The team at Tolstoy is always responsive, open to feedback, and committed to improving the platform. A great partner to work with!

Store Using app Total reviews Average rating
Lack of Color [US] 5 months 2 5.0
5 / 5 Share
June 10, 2026

Earl was extremely helpful throughout the process. He took the time to understand our account issue and did his best to work toward a resolution. I truly appreciate his professionalism, patience, and dedication to helping us. Thank you, Earl, for your support!

Store Using app Total reviews Average rating
Hairbrella Almost 2 years 8 5.0
1 / 5 Share
June 7, 2026

Unclear billing and repeated upgrade pressure. I was being charged overages based on “billable impressions,” but the numbers do not match my Shopify and Google Analytics data. Remarkably, Tolstoy’s own team has given me different explanations of what counts as a billable impression: scrolled/seen, unique impressions, and page-load impressions. When I raised concerns about this, I was repeatedly pushed toward upgrading instead of the explanation of what I am being billed for. A promised refund --for one billing period-- took weeks of follow-up. I have now asked them to review my full account history because of their own inconsistencies around “billable impressions.” Use caution with Tolstoy’s overage billing.

Store Using app Total reviews Average rating
Little Zen One Almost 2 years 9 2.8
5 / 5 Share
June 2, 2026

Earl was very thorough and helpful. He resolved my issue quickly and efficiently.

Store Using app Total reviews Average rating
1MD Nutrition Almost 2 years 1 5.0
5 / 5 Share
June 2, 2026

Store Using app Total reviews Average rating
Galia Lahav Over 1 year 2 5.0
5 / 5 Share
May 31, 2026

We’ve had a great experience with Tolstoy over the past 4 years. The app itself is super easy to use, the video features look amazing on our site, and the support team has honestly been incredible. Every time we’ve reached out, they’ve been fast, helpful, and genuinely kind, even on weekends! Shoutout to Mikaela They recently helped us transition our account and kept, which we really appreciated as a growing brand. Overall, highly recommend if you want to add shoppable video content to your Shopify store with a team that actually supports you.

Store Using app Total reviews Average rating
CLUB PIEL Almost 4 years 1 5.0
5 / 5 Share
May 31, 2026

Tolstoy has completely transformed how I run my travel fashion brand. From AI-generated models dressed in my products, to a virtual try-on widget, to a chat agent for shoppers — it's an all-in-one content and conversion engine. The support team (shoutout to Earl!) is responsive and helpful. If you're a fashion or lifestyle brand serious about scaling content without a full production team, Tolstoy is a game changer.

Store Using app Total reviews Average rating
5 / 5 Share
May 28, 2026

We have just begun our journey with Tolstoy, and as a brand completely new to AI content generation, Wes and Emmanuel have been exceptional guides throughout the process. Wes arranged a demo and showed us exactly how Tolstoy could bring value to our brand specifically, even presenting use cases tailored to our products. It was clear he had taken the time to research our brand before the meeting, and throughout the conversation he was thoughtful about how Tolstoy could elevate our marketing. He was ultimately the person who sold us on the platform. The quality of the content produced has been on par with some of the professional shoots we have invested in previously. Emmanuel has been incredibly patient, knowledgeable, and genuinely invested in helping us make the most of the platform. Through every interaction, it is clear that Tolstoy takes pride in customer support and is committed to helping brands grow and explore their creativity. Emmanuel never makes us feel rushed during meetings and has offered follow up sessions on more than one occasion. He takes the time to walk us through every feature of the platform and is always happy to answer questions, even when we jump between topics. It genuinely feels like Tolstoy becomes part of your team and workflow. We explored three other platforms and attended demos with each of them, but ultimately chose Tolstoy because, aside from its first class content generation and wide range of features, the customer support truly set them apart from every other platform we explored and engaged with. It was clear to us that they are focused on supporting long term brand growth and care about far more than just the subscription itself.

Store Using app Total reviews Average rating
Broxle 17 days 2 5.0
5 / 5 Share
May 28, 2026

19 Euro für ein bisschen Script und Grafiken, und schon waren die Tokens aufgebraucht. Das fühlte sich für mich wie eine Falle an – es steht nirgends, wie viele Tokens man wofür verbraucht. Ich war sehr verärgert! -------------------------------------------------------------------------- Update: Nach dieser Bewertung kontaktierte mich Ben sofort, und wir konnten alles klären. Er zeigte sich sehr entgegenkommend. 5 Sterne! Vielen Dank Ben

Store Using app Total reviews Average rating
Cozy Nook Atelier 4 days 5 5.0
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