PRISME NOIR review for TP: True Profit Analytics

TrueProfit has been a game-changer for tracking real profit in real time. It gives me a much clearer view of net profit by factoring in product costs, shipping, fees, and ad spend—far beyond the basic Shopify reports. The Marketing Attribution insights are also very useful for understanding where orders are coming from and making better budget decisions. Support has been excellent. Durra was fast, patient, and very clear in explaining how the tracking and attribution work, and helped me configure things the right way. Highly recommended if you want accurate margins and smarter decisions across your store(s).