DROOL review for Visually | A/B Testing & CRO
May 6, 2025
As a high-volume, data-led brand with over 400 tests run on Visually.io, we have serious and documented concerns about the integrity of the platform’s underlying data, rendering the tool unusable for tests for us. More troubling is the shifting narrative: we were initially told there were no issues, only for technical problems to later be confirmed by their team. This raises real doubts about the accuracy of past test results and makes it impossible to trust any insights coming from the platform. We’ve invested heavily in CRO and tested many tools in the market and like any business need tools that we can rely on. Until something changes, I cannot recommend Visually.io
Thank you for sharing your feedback. We understand how important reliable data is and we take that responsibility seriously. Our team worked closely with you on the specific experiments you flagged, and those items have since been reviewed and resolved. These were related to the configuration of a small number of edge-case tests, and were not caused by a platform-wide data issue. The rest of your experiments have continued to run as expected, and many experiences remain live on your store today. If you’d like to revisit anything together or have new questions as you continue testing, we’re always available to support your team.
No-code A/B testing for Shopify | AB test within minutes