Organic Basics US review for Visually | A/B Testing & CRO

July 11, 2025

Great app. Easy interface. Amazing support. For beginners and intermediate split test users, this is the go-to app. Editing, adding, and creating new experiences is easy. Even if troubles arises, their support will back you up immediately and promptly. One thing I'm missing is the available options for already-available features. But I know for a fact, they are already planning to expand on this. So that's great! I will say though, I'm a bit bummed that the app doesn't take into account users who might be included in multiple split tests running simultaneously. This means one user could be part of various split tests, essentially skewing the test results as you don't know if either test is the cause to changed behaviour. You have to be very specific on where and towards whom you're running the test, keeping it very isolated. Would still recommend.