ActiveCampaign Marketing

Jan. 21, 2021

Pro: - variety of filter, segmentation, etc. for automatizations - very complete related to marketing automatization + CRM (the CRM I havent checked yet) - onboarding and other premium options to have 1 on 1 sessions and support Contra: - it would be nice to set basic colors, fonts, currency, language, etc. for all the templates (language because in my case it would be nice to have the interface in english, but emails in spanish), as this is not available it cost extra time - the onboarding could be a little more proactive from ActiveCampaign to give more suggestions, best practices etc. - the page is loading quite slow, I dont know if this is a problem right now (the last weeks) or since ever

Jan. 17, 2021

I have used the newsletter and automations aspects of AC and can say I am thoroughly happy about the outcome. I haven't used the CRM yet, so can't review that. The only reason that this review is 4 stars and not 5 stars is that there was an issue (that actually manifested itself twice) between Shopify and AC with my newsletter sign-ups not receiving my automation. AC was very helpful with support as was Shopify, and the issue got sorted out quickly.

Jan. 15, 2021

We use the software mainly to send out informative emails, haven't much done the automatic part yet. The reach of the emails is good (won't go to spam like in some platforms).

Jan. 5, 2021

So far so good! I've used other CRMs in the past, and AC has been an easy onboarding. We haven't dug deep into the automations yet, but it all looks ready and easy to use.

Feb. 22, 2021

I love the integration between active campaign and Shopify. selecting products to feature in emails is a brilliant feature and post-purchase automations are also very easy to setup. Great platform and seamless integration.

July 21, 2021

I love that we can connect Shopify with Active Campaign. It took me a couple searches and calls to figure out how to link a Shopify product purchase with an automation trigger in Active Campaign. But now that I have that figured out ... I love the integration. Saves me a lot of time tracking customers.

Dec. 10, 2020

Love this app and its integration to ActiveCampaign. It makes it easy to track purchases, add products to emails (my favorite feature!), create segmented lists, and track your customer's journey throughout your website. The only reason I'm not giving it 5 stars is because it doesn't add the customer's mailing address into your ActiveCampaign account, whereas other CRM-Shopify integrations have, which was a nice bonus.

April 23, 2020

It looks very complete and comes highly recommended from digital marketing friends so should be perfect for my business. I’m looking forward to learn it

April 22, 2020

The out-of-the-box Shopify API connection to AC was one of the reasons we switched to Active Campaign - for abandoned carts, pre and post-purchase email drips, and targeted purchase exclusion criteria the automation workes perfectly. I would love to see even more access to shipping info/event triggers, and product usage flows in the future!

April 22, 2020

We’ve been using ActiveCampaign for a a bit over a year now after moving from MailChimp. It’s better in a lot of ways, especially how easy building automations is with their visual flow builder. One of the issues early on was having better segmentation conditions for our customers and syncing with Shopify properly, but it’s looking like this app has resolved some of those issues, so that’s a plus.

March 23, 2020

The active campaign integration has been a huge help to providing timely follow up and ongoing communication with my customers. It has also automated processes that save me time and help me to make even more sales in my store. I recommend it.

March 18, 2020

I definitely like email marketing and automations that can triggered by at least 100 different actions. I have 2 tickets currently with support team; they are slow at getting back with me or have just forgotten I exist. If your email is Outlook based you will have a lot of problems (receiving campaigns to inbox). Another thing that i find strange, is that after you send a campaign you can no longer reference the email (sometime I want to see what subject line i used, the images used, etc.) and it doesn't seem like that is an available view. I also would like if there were more campaign templates available as the 20-30 I see are very basic.

March 8, 2020

Great App and setup was very easy. Support is always willing to assist with any questions. Will take your store to the next level.

March 8, 2020

The Active Campaign integration with Shopify is very simple and easy to use! Our business has benfited enormously from the integration between Active Campaign and Shopify. Would highly recommend.

Jan. 20, 2021

The Active Campaign integration utilizes customer data in a way that I previously didn't know was possible. Beyond just looking at the abandoned carts, AC can see when a customer visits a certain page, when they checkout, and lots of other helpful data. I do wish you had a calendar filter to organize scheduled campaigns. There isn't really any way to filter and organize and that gets extremely overwhelming. Overall, the app works well and gives a good amount of data on customer behavior in order to better target with specific emails.

March 7, 2020

Easy integration. AC is a very powerful tool that takes a fair amount of time to set up properly. It works really well for B2C companies not so well for B2B, because of the way the contacts are organized. Interface is another area that could be improved. Can get very pricey with the large number of contacts. Still highly recommend the app because of its flexibility, stability and features.

March 6, 2020

Good and robust email automation tool for Shopify. They'll help you get up and running with training etc. as required.