ActiveCampaign Marketing

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We are happy that Activecampaign can sync product data with customers within Activecampaign, but it is still limited. We would love to see e-commerce features on par with software like Klayvio. Cheers.

We moved to AC from a much older ESP, which initially made AC a great option. The ability to directly pull product images from Shopify via automation emails seems like a perk BUT AC cannot handle .PNG product images. AC coerces them into .JPGs which creates a black background and essentially ruins the functionality and purpose of dynamically pulling product images from shopify. This makes abandoned cart emails and similar automations completely unusable. Other than that, the system is somewhat easy to use and understand, however there is a learning curve for automations. A better system for testing automations would be highly beneficial. The reporting system isn't very robust, but provides general data. Pop-ups are easy to create, but there isn't yet a way to set a delay, so they pop up on page load, which aggravates many users. AC does have great deliverability rates. Our emails land in inboxes right where they are supposed to.

The product tagging automation doesn't work when addresses are imported into AC. I want to segment out my list based on product category, item, and topic. I set everything up in AC automation and still nothing. Very frustrating!

The integration between Shopify and ActiveCampaign has some nice features for automation, upselling, and integration. Sadly, it fails when you try to access much of the data for segmenting. For example, there's no way to segment based off of customer shipping country.

Slightly behind some of the other ESP's out there, but support has always been amazing & the pipeline to improve and move forward is there. We've been happy with the platform overall

The concept and function of AC is great, and the automations are dynamic and versatile. But I can't help but wonder why designing an email in AC is so terribly clunky and difficult to use? If visuals are a core part of your brand, you might be better off with a diff program. And if you don't have the time to dive deep into understanding automation flows, you also might be better off with a diff program. It's very complex, not intuitive, and easy to make mistakes with. Eventually I had to hire a consultant to help build automations in AC, and my emails still don't look as good as they did in Mailchimp, but (again) the automations are more versatile and powerful. Unfortunately, it's a bunch trade-offs.