AdScale AI Ads Meta/Google Ads

Feb. 25, 2026

I’ve used AdScale for close to a year (initially a few months, then another extended period after the team reached out to work more closely with me). I truly gave this platform a serious, long-term attempt because I wanted it to work for our company. The team did reach out after my first review and offered support, which I appreciated. However, even after additional months of testing and optimization, performance never reached a level that justified continuing. I sell a very niche product in a specialized market, and in my experience, AdScale appears to work better for more generic, broad-appeal products (such as apparel or mass-market items). For unique or highly specific products, the AI didn’t seem to optimize effectively enough. To compare fairly, I ran a 90-day test managing my own Google and Facebook ads, and I was able to achieve a stronger ROAS doing it myself (with support from Google’s tools). Customer service was also inconsistent. While there was willingness to help initially, I experienced missed appointments when trying to schedule follow-ups, which made it difficult to build momentum and trust in the process. I believe the concept behind AdScale has potential and may work well for stores selling more generalized products. But for highly specialized or niche items, I can’t recommend it based on my experience.

Feb. 15, 2026

Nicole is extremely knowledgeable and truly knows what she’s doing. She has a clear and well-structured strategy that really makes a difference. She helped me understand how AdScale works and guided me step by step with a precise plan. Trying to manage everything alone would have been almost impossible, her support and expertise made all the difference. Thank you, Nicole!

Feb. 12, 2026

The on boarding call with Daniel went great and he was very thorough with explaining how the dashboard works and the difference is between ad scale and ad scale plus. Katlyn offered a follow up call to show me the differences between the AI budget group and custom budget groups, which was very helpful. I am only in my third day of allowing the AI to completely run all of the ads which include carousel ads on Meta, as well as a performance max and brand campaign on Google. It has been really interesting to see the budget shifts each day as it is prioritizing not only how much to spend, but when to spend the money based on store metrics. I am testing a pretty aggressive starting budget during the 14 day free trial. After learning about some of the creative control that I have within custom budget groups, as well as learning about adding additional assets to the performance, max campaign, I am curious to see how the 14 day test will perform. I have been burned by several ad agencies in the past that cost significantly more and are not able to update my budgets and bid strategies in real time around the clock. This does give me hope that over the next couple of weeks that we will start seeing some optimization and better performance. It is unrealistic to expect that any advertisements will just perform amazingly right out of the gate as Meta and Google are machine learning platforms that require data to optimize. I’ll come back and provide an update in 2 weeks!

Feb. 10, 2026

App is working great and I'm seeing good results. Nicole K is awesome and walked me through everything. She made it very easy to get set up!

Feb. 9, 2026

Amazing assistance from Nicole K. on getting my account setup and ready to go!