Google & YouTube for Shopify

Google & YouTube

Drive sales by showcasing your products on Google and YouTube
Rating
4.5
Feedback
5,045
Reviews
Chart
#68
Shopify

All reviews

1 / 5 Share
Aug. 12, 2025

We are using the Google & YouTube app for Shopify on our store: https://dolfinos.com/. We noticed that even after updating the app a few weeks ago, the data sent to Google Ads via the Google Tag still contains outdated parameters: • ecomm_pagetype • ecomm_prodid • ecomm_totalvalue From what I understand, these parameters are part of the old tracking format and should have been replaced by the newer event structure after the update. However, they are still being sent, which may affect our tracking and remarketing performance.

Store Using app Total reviews Average rating
Dolfinos About 2 years 7 4.4
Developer Reply

Hi! I couldn't find a case or support ticket submitted to us about this. Can you please contact support at https://support.google.com/merchants/contact/shopify_3p_support_app I'm not able to properly troubleshoot or reply publicly with private information or direction to you here, so submitting a support ticket would be preferable to communicating via review. You can also submit support tickets directly from the app in the menu by selecting Contact Support.

1 / 5 Share
Aug. 11, 2025

Just give me GTM. This newer app sucks. I only need to add a GA tracking ID without logging into a Google account. This used to be easy but not anymore. Thanks for overcomplicating this.

Store Using app Total reviews Average rating
Follett Book eFairs 13 days 1 1.0
Developer Reply

Hi! You are able to add your Google Tag manually without needing to link your ads account or any other services the app provides in the Settings tab of the app. While we do require a Google Account on install to authorize and validate your access, you won't need to connect any additional accounts if you don't want to and can simply just use the GTM functionality. Here's the Help Center article for reference, located at step 3 under "Just want to set up Google Analytics?" https://support.google.com/tagmanager/answer/16030792?&zippy=%2Cjust-want-to-set-up-google-analytics#zippy=%2Cjust-want-to-set-up-google-analytics Step 3 of 3: Add your Google tag for Analytics manually (Alternative) 1. In the Google & YouTube app, navigate to the “Settings” page. 2. In the “Google tags” section click Manage. 3. You can manually add Google tags for additional Google Analytics properties (or other Google services). 4. When you are done, click Save. 5. Click Complete setup.

1 / 5 Share
Aug. 11, 2025

My main gripe with this app is the lack of server-side tracking, it's 2025 people! This limitation isn’t clearly communicated, and many users likely aren’t aware of it. For an app of this size and importance, the decision to exclude server-side tracking feels like a significant design oversight. While I’ll have to create a custom solution for my own events anyway, it’s disappointing to see Google take such a limited approach on this front. Cheers, Aldert

Store Using app Total reviews Average rating
For Youth 11 months 9 4.6
1 / 5 Share
Aug. 5, 2025

Really poor support and guidance. Seemingly lost all connection to google analytics and cannot find anywhere in the app to add it back in!

Store Using app Total reviews Average rating
VELTUFF® UK About 4 years 11 4.5
Developer Reply

Hi! I couldn't find a case or support ticket submitted to us linked to either of your merchant center accounts. Can you please contact support at https://support.google.com/merchants/contact/shopify_3p_support_app You can also submit support tickets directly from the app in the menu by selecting Contact Support.

1 / 5 Share
Aug. 3, 2025

load of rubbish - doesnt select or pick up the correct google ads account.

Store Using app Total reviews Average rating
Cousins Beds 9 months 2 1.0
Developer Reply

Hi - I couldn't find any support tickets under any of your possible merchant center accounts, did you submit a support ticket before the review? https://support.google.com/merchants/contact/shopify_3p_support_app Also, make sure the Google Account you use to log in and set up the Google & YouTube App has Admin access to any accounts you want to link. The Google email you use on the app needs to match an admin account on your Google Ads account to allow linking. If it does, send us a ticket and we can help.

1 / 5 Share
July 30, 2025

Store Using app Total reviews Average rating
Coffee walla 14 days 1 1.0
1 / 5 Share
July 22, 2025

confusing integration, help files and poor support. If it wasn't necessary to use Google I would definitely avoid it completely.

Store Using app Total reviews Average rating
Morrocco Method International Over 3 years 8 4.0
Developer Reply

Hi - I wasn't able to find any of your support cases in the last 90 days. Can you make sure you are submitting a support ticket through the app via Contact Support, or using this link? https://support.google.com/merchants/contact/shopify_3p_support_app

1 / 5 Share
July 21, 2025

The app does a great job of tracking however on further investigation the product ID uses an incorrect prefix if you're only using it for GA4. It sends a prefix of "shopify_US_" for all stores. So for me with a UK store the prefix of our product ID's is "shopify_GB_" and there is no way to change this in the Google and YouTube app?

Store Using app Total reviews Average rating
Chandelier Boutique Almost 2 years 1 1.0
Developer Reply

Hi, please send us a ticket at https://support.google.com/merchants/contact/shopify_3p_support_app, since I'm unable to find your store or linkage through your public facing name alone. However, it's very likely the prefix is not incorrect, despite it being a different country listing. If you had connected before, you may have received a US prefix initially, and as you've added on additional markets, we wouldn't want to create a unique product ID for the same item in different countries, since that would treat them as different products entirely, not just the same item sent to different markets. So behind the scenes your Shopify_US_ product IDs are likely being targeted or US, UK, and other countries; we just didn't want to delete and add new products when you made the link via the app. You can confirm this by checking Merchant Center > All Products > add the Country and Language columns, and viewing which countries a product may be opted into. Note that we don't allow changing the prefix, because that would essentially treat all these items as NEW products, losing all history and existing campaigns, because Product IDs are not able to be edited, so this is an intentional procedure to preserve your data.

1 / 5 Share
July 17, 2025

Used this app for years then woke up one morning to find multiple errors on my merchant centre. For some reason overnight all my products changed from in stock to 'blank' - only solution was to manually update everything to in stock on merchant centre - not an easy task on over 50k products - all are in stock on shopify. Now my product description on MC is not showing my Shopify SEO Product description, its showing my product description when its set to use SEO title/description only. Major issue is this over CSS capacity, again happened over night. Why fix something that isnt broken!? This has nearly bankrupt my business ive gone from too many sales to nothing. I'll be putting all of my google ads on hold until this is all resolved. Read other reviews and avoid this 'sales channel' until they actually fix all of these issues.

Store Using app Total reviews Average rating
DC Packaging Almost 4 years 10 3.8
Developer Reply

Hi - I've gone ahead and replied on one of your case tickets. It seems that the over-quota issue was the main culprit when you expanded the product sync to multiple markets, and only a few products had missing availability. For others having quota issues, you can visit https://support.google.com/merchants/contact/additional_items

1 / 5 Share
July 13, 2025

sad,no customer service.

Store Using app Total reviews Average rating
Dewell X Over 2 years 4 3.8
Developer Reply

Oh no! Sorry you're sad, but I didn't see a support ticket from you. We have agents standing by to help, just click through the contact us on the app, or visit this link! We definitely do have customer service! https://support.google.com/merchants/contact/shopify_3p_support_app

1 / 5 Share
July 4, 2025

It is so disappointing to see a brand like Google coming up with this kind of an app. It is not for shopify store owners at all. Everything is extremely complicated and creates a headache. I have no idea what am I doing wrong and google support is robotic. They keep pointing us to articles after articles to read. This has become such a big headache. Not user friendly, not helpful, definitely not DIY. I have two stores and as soon as I connect the other store my current store becomes unapproved. I connect my other store to a new account, it says you already have an account and cannot open a new one. I just gave up after 3 months of wasting tuime and effort. Horrible.

Store Using app Total reviews Average rating
Nairu® - A Candle Boutique Almost 3 years 1 1.0
Developer Reply

Hi - sorry you ran into some issues. The app is built to only connect one Merchant Center account to one Shopify Store. This is why when you connected the second store, it disconnected the first one. It will switch the store connection to the more recent click you did. I wasn't able to find any cases under your most recent Merchant Center ID that you may have submitted to support, so you could try sending a case to our pp Support. It's possible you submitted a ticket to Merchant Center or another area that doesn't manage the Google & YouTube App specifically. https://support.google.com/merchants/contact/shopify_3p_support_app Feel free to submit a ticket to us and include the two Shopify IDs you have, and which merchant center IDs you want to connect them to

1 / 5 Share
July 3, 2025

The newest update of this app has caused a lot of products for our business. We used to be able to easily filter before bulk editing products - specifically Google metafields (color, size, age group, and gender) for apparel. We could filter by vendor or active/draft or sort by created and products with issues were an entire category that we could edit separately. However, since the past updates - we can now only edit all of our products at once (which we have over 10,000 so it is impossible to work with anymore.)

Store Using app Total reviews Average rating
Butterbugboutique Almost 5 years 1 1.0
Developer Reply

Hi - this sounds like you're using the Products page Search & Filter functionality, and also the Bulk Editor, which is in Shopify and not a tool of the Google & YouTube App. I'd recommend submitting a ticket to Shopify about the missing filter options and the bulk editor limitations. The Google & YouTube app doesn't own these pages and we haven't had a major app update that would have changed any of our metafields, so I think it was a Shopify update you're talking about.

1 / 5 Share
July 3, 2025

I'd love to use this app, but like most stores, my product ids in Google Shopping are not Shopify product ids - they existed before they were on Shopify. Without being able to choose which field acts as the item id, this app is useless. Even if you don't use the Google Shopping features, it will not record conversions correctly either because the product ids will be different. I can't change the product ids in Google Shopping, as then I'll lose years of data on those items. Simple fix would make this app great

Store Using app Total reviews Average rating
Sayers London 3 days 2 2.5
Developer Reply

Hi! Thanks for the suggestion. We initially built the app to use the default Shopify ID export format for two reasons: 1) It would cover the most merchant use cases since very few customize their Shopify IDs past the default product_variant format and 2) Due to how Google treats every variant as its own product, we needed a consistent way to transform Shopify Products into Google variant offers, and this was a guaranteed unique product format that would match across systems. We have investigated allowing merchants to select an export format, but ultimately this may cause more problems with products merging in Google if they aren't selecting a unique identifier. For example, Shopify does not validate or enforce your SKU to be unique across your store, so this could cause major problems when we kept updating the price of your TV based on the duplicated SKU of your pencil. Additionally, this would imply that changing the product ID option in Shopify would update the products in Google, which isn't the case -- once a Product ID is set in Google, it is unable to be changed. Sorry this app won't be able to help you with your current Product IDs - we do have a lot of merchants ending up doing a one time switch to the new product ID formats since it tends to integrate better overall using the default Shopify Product IDs, but I understand it would not work in your case.

1 / 5 Share
July 31, 2025

A living nightmare matrioshka of tags beings installed everywhere we had no control whatsoever on what was happening. The firth circle of hell. Even the shopify support looked baffled by the mess it created... No help whatsoever. On the verge of a mental breakdown.

Store Using app Total reviews Average rating
Premiere Peau Over 1 year 4 1.0
1 / 5 Share
June 24, 2025

This app has been super dissappointing. It should not be offered to shopify store owners without proper guidance and control. It is being offered as if everything will go smoothly and as if shopify has done its verification process and there are no issues. It does not allow you to manually choose your products but just automatically syncs the products into merchant account at the beginning. The app should provide potential issues you may have before syncing your products in google and being hit with misrepresentation, policy violation, or any other issue. It should give you an option of whether you want to sync your products to free listing only or both free listing or google ads. It should allow owners to exclude products certain channels in shopify itself since it is easier to filter and bulk edit in shopify than in Google & You tube. It should also provide a checklist or warning of potential issues of why your store will be disapproved by google. Any live help should be offered immediately to relief shopify owners that unknownily fall into this situation.

Store Using app Total reviews Average rating
Biemko About 2 years 2 2.0
1 / 5 Share
June 16, 2025

I was told I can set up Sub Accounts in Merchant Centre using Advanced Merchant Centre accounts, so I can then have and isolate my second and subsequent stores even though the domain remains the same but it might be markethall.domaain.com.au I have one business account with Google, that all my connections are linked for Ads, Merchant Centre, Analytics, Business Profile etc. I received advice I need to add an email address to the sub account in merchant centre which I have tried, but it says this email is already associated with this account. When I deleted the app and links to try again it keeps creating new businesses in my Merchant centre but I can't do anything with them. I can't create a google account for my boss as to sell on Merchant Centre you have to be approved particularly selling alcohol and now I am stuck with a website I have built and no way to link it to google even though this process should be seamless. My original account now says I need to verify my domain, but this has been done?? and I have it still connected via the app for my original store. Help please.

Store Using app Total reviews Average rating
Developer Reply

Hi - I was able to find your original ticket in our system and will reply with more information there. For others who are running into the scenario where you want to connect a subaccount to the Google & YouTube App, but are already an admin on the MCA account, you won't see the subaccounts in the dropdown. Simply email us at the link below (or through Contact Support on the app itself) and ask us to "Link your Subaccount to the Google & YouTube App". Include your MCA ID and your Merchant Center ID that isn't showing up in the dropdown on the app onboarding, and as long as you are an Admin on the MCA, we'll be able to connect that for you, often in as little as 48 hours from submission of the ticket. If you are an admin on the MCA, but want to link a subaccount to the Google & YouTube App, you don't need to move your Admin email down to the subaccount since you'd lose access to your MCA in that case, and we can solve this for you https://support.google.com/merchants/contact/shopify_3p_support_app

1 / 5 Share
June 13, 2025

None of my 1000+ products are showing on Google Shopping Tab. And "Product Snippets" under Google Search Console shows only 4. Seems like this app is not generating rich snippets properly. It's been months but zero visibility on google while my same products are generating thousands of orders on Amazon. Things are complex to setup on merchant center, search console, analytics etc and still zero results. On top of it, Merchant Center's "Store Quality" shows incomplete shipping policy and return policy even though this app has synced it.

Store Using app Total reviews Average rating
Karigaari India 29 days 1 1.0
Developer Reply

Hi - unfortunately, this doesn't seem to be a problem with the app. We are properly syncing all of your products across your India market, and all Data and attributes are coming through, as well as domain claiming and shop settings all syncing as expected. Since you are reviewing the app, and the app is working in all aspects, I'm not able to address your lack of sales, but it is not due to any issues or failures of the app syncing. My only suggestion would be to follow the recommendations in Merchant Center to increase your store quality rating. It does say you could add Return Costs to your store, since you're missing that value. The app syncs your Shipping Settings but it does not sync your return policy from Shopify, so right now you have a 0-day return window and no defined return costs. You should probably add your return policy to Merchant Center where it says "Set Up Your Return Service" in red. You could also look into running ad campaigns, but that is not my area of expertise. If you do notice an issue with the app please use the Contact Support link in the app navigation to send us a ticket, but there doesn't seem to be any bugs that I can fix for you right now.

1 / 5 Share
June 8, 2025

The app was working fine before, but I don't know when it changed, my id was fine, but it became shopiffy_ZZ_id. I can't understand why it became ZZ. This is a headache. I contacted the google support team, the support team told me to contact the merchant center team, the merchant center team told me to contact the feed api team, the feed api team told me to contact the support team. It's stuck in a cycle, each passing the buck, but no one can solve my problem, which is terrible.

Store Using app Total reviews Average rating
OOLACTIVE About 3 years 2 3.0
Developer Reply

Hi - you'll see ZZ_ product IDs as "multiple country" products. Instead of creating a new product ID for each country/market in Shopify, we will simplify and save them as a single ZZ_ ID. You're seeing these now because your old IDs were only targeted to a single country, but now we've upgraded you to multiple-market offers and these new ZZ item IDs are actually now targeting all 18 markets you have configured. This is expected and actually expands the reach of your products to many more markets than before. Earlier, you were only showing in German only. Now you're visible in all 18 countries in both English and local languages whereas before you were missing all the English-targeted ads customers. In summary, the ZZ prefix contains all your country and language combinations within it, and the app will keep these products sync'd now. I see that you installed another plugin to keep updating the old product IDs -- this will result in both sets of products being updated even though all your DE products are already contained within the ZZ products subset. So right now you have: -Google App updating all 900+ products for all 18 countries in all available languages - The plug-in updating all 900+ products in 18 countries for German only To see this, click into Merchant Center and search for your product 12014565597_42809152536797 then modify columns to see Countries and Langauges, and you'll see the old DE_ product ID in German only with an unoptimized title, but the additional ZZ products for all the countries and all the languages, and with our optimized titles.

1 / 5 Share
June 2, 2025

This App sends an incorrect availability to the Merchant Centre if stock is zero, but the item can be backordered. Instead of sending BackOrder to Merchants Centre, the App sends IN_STOCK.

Store Using app Total reviews Average rating
Small Parts & Bearings 4 months 6 3.0
Developer Reply

Hi, sorry this makes the app unusable for you. We decided to make the availability "In Stock" when you click "Continue selling when out of stock" because on your Shopify website, this shows up as purchasable to customers. This behavior ensures what we show on Google matches the purchase behavior website. Not all websites show Backorder status as able to add to cart like you can set up on your store, and other stores may set it up that this backorder status simply shows as In Stock to a customer, so in those cases, us setting the status as Backorder and not In Stock could cause confusion for a customer clicking through the product but not able to check out, as well as negative experiences on ad campaigns. Basically, a merchant on Shopify settings "Continue to Sell" may mean the product is "In Stock", or "Backordered but Add to Cart" and we don't know. So we chose to go with the safest situation of "It's buyable, click this product" which ends up being In Stock in our database. If you could contact our support team, I'd like to understand the implications of this a bit more. It obviously seems important to you so I'd like to determine how important it is what we start including "Backorder" instead of in Stock when quantity is 0 but "continue to Sell" is selected.

1 / 5 Share
June 6, 2025

This app is very poorly developed. It automatically syncs your entire store upon install, thus getting you a merchant center suspension right off the bat for products you don't plan to ship or want to advertise on Google, such as items that go freight. And since the content API (your store products) is synced, it's a time consuming pain to start over and then manually add products you want in merchant center. We have 12000 products and we either have to manually unsync every item or pay for a 3rd party app to edit in bulk, since Shopify will NOT export the google/youtube column. Full of glitches like it showsing free shipping on previews when we do not offer free shipping. Do better google, it should not be this cumbersome to set up. UPDATE: Even with google support, we are going in circles. I removed the data source, unchecked every product from the google sales channel, and it STILL imports every product in Merchant Center. Tech support doesn't read the email chain and just provides the same cut and paste answers. Still frustrated

Store Using app Total reviews Average rating
Developer Reply

Hi - sorry for the confusion. We'll update our Help Center to better highlight you should select Manual Product Sync during onboarding if you don't want products to sync right away. In the meantime, if you go to the Products Page in Shopify, and can filter by freight products, the 3 dot menu next to Set As Draft lets you "Exclude from Sales Channels" in bulk. If you have a way to find all of your products (I.e "timpani" in the title, or Type or Tag), then you can quickly exclude from Sales Channel. Since these products aren't able to be checked out on your website or on Google, they'd have to be excluded completely, since even adding a Freight shipping settings would not apply. Additionally, you are syncing Shipping Settings from Shopify automatically as well. This means whatever shipping you set up in Merchant Center manually will get overwritten by the Shipping data in Shopify > Settings > Shipping and Delivery > General Shipping Profile. I'm assuming you'll want to change the Shipping Sync to Manual in order to keep your UPS Ground settings in Merchant Center, since you don't have any General Shipping Rates set up for your market. With an automatic shipping sync, we are getting no shipping rates synced to Merchant Center, which will keep wiping out your manually set shipping settings in Merchant Center. This will ensure that A) Freight Items are excluded from the Google & YouTube App (you'll need to turn Product Sync back to Automatic to make these changes occur) and B) Shipping settings in Merchant Center don't get wiped out since you're missing General Shipping Rates in Shopify today

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