Google & YouTube
Drive sales by showcasing your products on Google and YouTube
Rating
4.5
feedback
4,544
chart
#233
All reviews
Review RSS Feed
Feb. 18, 2026
Saying we’re selling something on an app or channel we’ve never even used doesn’t make sense. We actively sell on other platforms, but Google Merchant and Google Ads haven’t been a good fit for a new business trying to scale. In our experience, Facebook is more user-friendly and offers better customer support, making it a stronger option for growing brands.
Feb. 17, 2026
Bad experience. Our account has been stuck in misrepresentation for 3 months for no reason!!!. although we are expert with Google Merchant Center, but their support has been very unhelpful and they are wasting our time, money, and effort.
Feb. 14, 2026
DO NOT USE THIS APP. This app is incomplete and has major uncorrected defects. The support team google has put on this app doesn't support it and creates additional issues. Further, with its limited functions, it will lead you into a dead-end. Based on our experience using Google Merchant for a decade, do not use this app.
Feb. 10, 2026
WARNING: This app is a disaster for established business owners. After 13 years of building a global presence and selling to 48 countries, this app "force-created" a brand new account instead of connecting to my existing Merchant account. Years of history, reviews, and vital business data are just gone—"POFF." We have been trying to reach support for several days with zero response. If you value your legacy data and your global business operations, STAY AWAY until they fix this account migration bug. Extremely disappointed.
Hi! It only creates a new merchant center account if 1) You don't see your existing merchant center account in the dropdown and 2) You click "Create New Merchant Center Account" at this step The selection box with existing merchant center accounts populates when the Google Account you use during the Google & YouTube App is an admin of an existing merchant center account. We can help you link your existing merchant center account - it's not gone or deleted! Steps you can try: 1) Make sure the Google account you used on the app onboarding step 1 is an admin on your existing merchant center account. It must be a user on the account AND have the admin role assigned to it 2) It must be a user on the actual merchant center account, not a higher level MCA that inherits user roles. If this is the case, just send us a note here with the account you want to connect to and we can help https://support.google.com/merchants/contact/shopify_3p_support_app I did find your original ticket but the account you asked us to connect to is an MCA account, not an MCID, so it can't hold products directly, you'll need to ask us to connect an actual Merchant Center Account instead. I can reply to you on your ticket.
Feb. 9, 2026
Stay far away from this app. It has made my life a nightmare. Yes, I understand there are dishonest people out there, but there are plenty of honest people too. I have spent a month fixing and patching and reading and running in circles. Now my merchant center is messed up and google ads stopped because my account is suspended. I, like many are thoroughly frustrated with Google and it lack of user-friendly features. This app is the icing on a really bad cake. I am surprised at Google. I hope thus review is published and I hope it saves others from the unnecessary pain cause by Google and this app.
Feb. 8, 2026
DO NOT TRUST THIS APP - IT'S FUNDAMENTALLY BROKEN I've spent over £100 on Google Shopping ads across multiple campaigns and received ZERO sales. Not because my products are bad, not because my store isn't optimized, but because this app is broken and Google refuses to fix it. Here's what happened: BROKEN CONVERSION TRACKING: The app shows "95 conversions" in Google Ads while my Shopify store shows ZERO actual sales The yellow warning "Verify your Google tag setup" has been there for WEEKS and won't clear, even after following all troubleshooting steps Google Ads is counting random events (page views, add-to-carts) as "conversions" instead of actual purchases This means Google's algorithm can't optimize properly because it has no real data MISLEADING NAVIGATION: The "Create campaign" and "Manage campaigns" buttons take you to Google Merchant Center instead of Google Ads This makes it nearly impossible to properly configure your campaigns I wasted hours trying to find settings that should be one click away NO APP UPDATES SINCE 2017: The app was launched in November 2017 and shows NO version history or update information Critical bugs reported by merchants in recent reviews (Dec 2025 - Jan 2026) are STILL not fixed Google has clearly abandoned proper maintenance of this app GOOGLE SUPPORT IS USELESS: Even Google's own support team doesn't understand how this app works (confirmed by other reviewers) They recommend "spending more" even when you've had zero results No accountability, no refunds, no solutions THE REAL SCAM: Every time a campaign failed, I blamed myself. "I must have set it up wrong." So I tried again. And again. Each time losing more money. But it was never my fault - it was Google's broken app the entire time. WHAT GOOGLE SHOULD DO (But Won't): Fix the conversion tracking so it reports ACTUAL purchases Update the app for the first time in 9 years Fix the navigation so buttons go to the right place Refund merchants who lost money due to broken tracking Be transparent about known issues MY RECOMMENDATION: DO NOT USE THIS APP. Save your money. Focus on Pinterest, Instagram, Facebook ads, or literally ANY other advertising channel. They all have better tracking, better support, and actually work. To Google: You're a trillion-dollar company that we trust with our email, phones, search, and everything else. The fact that you can't maintain a basic Shopify app is either incompetence or deliberate negligence. Either way, it's unacceptable. To other merchants: Don't make my mistake. Don't blame yourself when this app fails. It's not you - it's Google's broken app. Save your money and your sanity. Total money wasted: £100+ Total sales generated: £0 Would I recommend this app: Absolutely not
HI! OK, a lot to unpack here. First thing is I wasn't able to find an existing support case with our app team about these concerns, so it's possible you submitted a ticket to a different area at Google. I'd recommend submitting a case with our app specialists by clicking "Contact Support" within the app, or just directly, here: https://support.google.com/merchants/contact/shopify_3p_support_app That would let me reply privately and with more detailed information than I can do here. I'd really like to look into the discrepancy in conversions vs Shopify orders. It's possible that a theme customization or mismatch in the configuration of conversion actions is leading to the numbers being off, though Merchant Center seems to show the same conversion values being greater than 0. In your app settings, it might be worth checking the conversion actions to see if you have different values set here than your ads account would have. Either way, submitting a case would actually let our app ad specialists handle this for you. "Update the app for the first time in 9 years" I'm not sure why you think we haven't touched the app since 2017. In fact, we rebuilt the entire app in 2019, with totally new product syncing, support flows, and Google ownership of the app itself. Since then, we are constantly adding and updating the app. In the last 6 months alone, we have added Automated Discounts, better product sync data mapping to be able to read commonly translated field values, AI data fixing, the ability to read Shopify's new Category Metaobject values that they recently launched, a fixed conversion flow to avoid issues when Shopify updated their checkout flow, plus global market alignment so you can actually opt products into multiple countries at once on Google (in 2017 you had to only pick one country to sync at a time). We've also added YouTube shopping integration and Google Product Studio directly in the app. I've also been reading and responding to many reviews for years, so to say we have "abandoned it since 2017" would be incorrect. "Fix the navigation so buttons go to the right place" The redirect for campaign management is intentional, because Merchant Center was improved last year to become a better hub of all actions, including campaign insights and management. That page it brings you to has a message and link to Google Ads "You can view additional performance metrics for your campaigns in Google Ads" Now, I am not an ad campaign specialist, nor can I even give you suggestions in this public forum, but if you believe the conversions are broken, you should contact our App support. I don't see any cases submitted on this from you before. I would also say that what I DO see does align with the budget suggestions, where we see conversions happening, but you are "Eligible to show ads but limited by budget" My suggestions: 1) use the Contact us to report the conversion mismatch you are seeing 2) check the settings in the app for the analytics and metrics, and ensure the conversion tags are configured properly (it sounds like non-purchase actions may have been configured as purchase actions, which would show up in this config page)
Feb. 4, 2026
Getting products setup for shopify is a nightmare. Doesnt work at all. Tried doing everything manually and was a waste of time as well.
Hi - it looks like you haven't completed setting up the app yet. I'm not seeing your steps marked as completed, which means we can't initiate the merchant center product sync. If you see the steps all completed when you log in, could you send us a support case so we can help? Contact Us in the app or use this form to create a case: https://support.google.com/merchants/contact/shopify_3p_support_app
Feb. 4, 2026
Hi - it looks like you haven't completed setting up the app yet. Is there anything we can help with? Contact Us in the app or use this form to create a case: https://support.google.com/merchants/contact/shopify_3p_support_app
Feb. 2, 2026
My Google Merchant Center, like others, was suspended after I installed it for “misrepresentation.” Unfortunately, there’s no support available on how to fix the issue.
Jan. 27, 2026
an absolute nightmare, I spent over a week trying fixing issues for all the products and variations, while every thing looks up to date and detailed on Shopify like prices, age, gender, shipping details and colors yet you get all these errors on the Merchant page and that will result in getting your account suspended. the support is not that helpful either, they just gave links to visit and not clear what do i need to do to fix all the errors. i believe it is a problem of sync. am reaching the point of stop using it and stop trying to connect my store.
Jan. 21, 2026
Send us a message here: https://support.google.com/merchants/contact/shopify_3p_support_app Or update your review so I can help you
Jan. 19, 2026
Our Google Marchant Center got suspended after installing for "Misrepresentation" Fix Issue: Provided name: ABC Company Used name: abccompany.com Business Info in GMC, Store Name in shopify, etc is ABC Company (not abccompany.com) GMC & Google Ads Support are not helpful at all It's happening to other people also https://support.google.com/google-ads/thread/342462994/google-merchant-center-added-products-and-reports-invalid-business-name?hl=en
Jan. 13, 2026
Products are in Merchant Center but shows "0 products" in the Shopify app sales channel. Products then randomly drop out of Merchant Center into the void, not showing up in "Needs Attention" and with no history of what products are gone or what happened. The AI chatbot pretends to be helpful, knows nothing and displays over the buttons it tells you to push. I'll just count Merchant Center out of my business plan because this is literally the worst-engineered app I have ever had the displeasure of needing to use.
Thank you for reaching out and sharing your feedback regarding the issues you are experiencing with the Shopify app sales channel and Merchant Center. We apologize for the frustration caused by the syncing discrepancies and the lack of visibility into your product history. To ensure this is investigated thoroughly, please submit a support case with our dedicated team at: https://support.google.com/merchants/contact/shopify_3p_support_app. When opening your case, please provide specific product IDs and variant IDs related to the products showing as "0 products" or those that have dropped out of Merchant Center. This information will help us assist you further in resolving these technical concerns. We look forward to supporting you ~ The Google Support Team
Jan. 9, 2026
I was directed to this app from Google Analytics. just want to use GA4, but the app forces you to select a YouTube channel first (I don't have one). GA4 shows alternative instructions, but they're telling me to navigate to the "settings page." Unfortunately, there isn't one. They don't even know how their own app works!
Jan. 8, 2026
Advertising with you using google merchant center is sucks!. I am writing this message out of extreme frustration and exhaustion after years of trying to work with Google Merchant Center and Google Ads. After more than four years on your platform, and after managing many Merchant Center accounts, I have reached the point where I no longer trust the misrepresentation system. Accounts are approved and then suddenly disapproved. Misrepresentation issues are reported without clear reasons, and Google Ads accounts are suspended even when nothing meaningful has changed. I have spent hundreds of hours reviewing policies, fixing feeds, adjusting websites, submitting reviews, and waiting days or weeks for responses—only to receive the same vague misrepresentation notice again. There is never a clear explanation of what is actually wrong, which makes it impossible to resolve issues with confidence. What makes this situation even more stressful is seeing other websites (as amazon) with obvious issues continue advertising without interruption. Even large platforms with clear policy inconsistencies remain approved, while smaller advertisers are repeatedly flagged without clear justification. This creates a strong impression that the system is inconsistent and unreliable. At this stage, I am mentally and operationally exhausted. The repeated cycle of approval, disapproval, suspension, review, and waiting has caused significant time loss, financial impact, and wasted effort. Running a business under these conditions is not realistic. I am confident that the products added to this Merchant Center account are legitimate and accurately represented. However, I no longer want to continue fighting an unclear system that repeatedly suspends accounts without providing actionable feedback. I am not asking for another review of this account. This message reflects genuine frustration from long-term use of your system and the impact it has had on my work. Other businesses are generating millions through Facebook and TikTok ads, while others are stuck repeatedly fixing Merchant Center misrepresentation issues. My conclusion: advertising through Google Merchant Center is sucks, impractical and unreliable. I know this message will be reviewed by one of your junior team members who managing ours merchnat center accounts!, but it should be escalated to senior management. This feedback is from an experienced professional, not a young or inexperienced advertiser. I am a 40-year-old computer engineer with extensive professional experience and multiple certifications in digital marketing, business, cloud technologies, and project management.
Dec. 20, 2025
After complaining a year ago, this app is still incredibly glitchy and does not appear to be syncing correctly with the Google Merchant Centre (GMC). I still have old products showing up on GMC - and subsequently Google pages - despite me archiving them in my Shopify backend and removing them on the GMC...only for them to reappear on GMC. Now my new products aren't syncing correctly to GMC and I can't re-verify my website...nonsensical behaviour again so have had to reach out to Google Support...again. If I could give -10/10 for this app I would.
We are sorry to hear you are still experiencing these persistent syncing and verification issues with the app. To investigate this further and work toward a resolution, could you please submit a support case? Once you have opened a case, please provide specific item examples including product id and variant ids for the following situations you've described: - Scenario 1: Items that have been deleted or archived in Shopify but are still appearing in your Google Merchant Center. - Scenario 2: Items that were deleted in Shopify, manually removed from GMC, but have since been subsequently re-added to GMC. - Scenario 3: New products that have been added or updated in Shopify but are not syncing or reflecting those updates in GMC. Please log your case: https://support.google.com/merchants/contact/shopify_3p_support_app with our dedicated support team we look forward to assisting you further.
Dec. 18, 2025
Over the past few months, I have been extremely frustrated with the app. Despite selecting manual product sync, it continues to push products to Google Merchant Center, which is negatively impacting our performance marketing. I request you to please fix this issue at the earliest.
Thank you for reaching out regarding your synchronization settings. We can confirm that switching to manual sync is designed to halt the automatic synchronization process. We looked into your situation, and weren't able to find a support case filed for this. After investigating your account, we discovered that the manual sync request failed due to an unusually high volume of store status updates. While we haven’t encountered this specific issue before, we have now manually updated the setting for you. Your account is now set to manual sync, and the issue is fully resolved. Happy New Year The Google Support Team
Dec. 13, 2025
I've been having the same problems as the previous Shopify merchants. My account is suspended for misrepresentation. However, I fix the so-called errors and the account is still suspended. The assistance is sub-par, only offering automated responses. I will be deleting this app as it is frustrating to use and non productive.