Google & YouTube for Shopify

Google & YouTube

Drive sales by showcasing your products on Google and YouTube
Rating
4.5
Feedback
5,512
Reviews
Chart
#17
Shopify

All reviews

1 / 5 Share
July 4, 2025

It is so disappointing to see a brand like Google coming up with this kind of an app. It is not for shopify store owners at all. Everything is extremely complicated and creates a headache. I have no idea what am I doing wrong and google support is robotic. They keep pointing us to articles after articles to read. This has become such a big headache. Not user friendly, not helpful, definitely not DIY. I have two stores and as soon as I connect the other store my current store becomes unapproved. I connect my other store to a new account, it says you already have an account and cannot open a new one. I just gave up after 3 months of wasting tuime and effort. Horrible.

Store Using app Total reviews Average rating
Nairu® - A Candle Boutique Almost 3 years 1 1.0
Developer Reply

Hi - sorry you ran into some issues. The app is built to only connect one Merchant Center account to one Shopify Store. This is why when you connected the second store, it disconnected the first one. It will switch the store connection to the more recent click you did. I wasn't able to find any cases under your most recent Merchant Center ID that you may have submitted to support, so you could try sending a case to our pp Support. It's possible you submitted a ticket to Merchant Center or another area that doesn't manage the Google & YouTube App specifically. https://support.google.com/merchants/contact/shopify_3p_support_app Feel free to submit a ticket to us and include the two Shopify IDs you have, and which merchant center IDs you want to connect them to

1 / 5 Share
July 3, 2025

The newest update of this app has caused a lot of products for our business. We used to be able to easily filter before bulk editing products - specifically Google metafields (color, size, age group, and gender) for apparel. We could filter by vendor or active/draft or sort by created and products with issues were an entire category that we could edit separately. However, since the past updates - we can now only edit all of our products at once (which we have over 10,000 so it is impossible to work with anymore.)

Store Using app Total reviews Average rating
Butterbugboutique Almost 5 years 1 1.0
Developer Reply

Hi - this sounds like you're using the Products page Search & Filter functionality, and also the Bulk Editor, which is in Shopify and not a tool of the Google & YouTube App. I'd recommend submitting a ticket to Shopify about the missing filter options and the bulk editor limitations. The Google & YouTube app doesn't own these pages and we haven't had a major app update that would have changed any of our metafields, so I think it was a Shopify update you're talking about.

1 / 5 Share
July 3, 2025

I'd love to use this app, but like most stores, my product ids in Google Shopping are not Shopify product ids - they existed before they were on Shopify. Without being able to choose which field acts as the item id, this app is useless. Even if you don't use the Google Shopping features, it will not record conversions correctly either because the product ids will be different. I can't change the product ids in Google Shopping, as then I'll lose years of data on those items. Simple fix would make this app great

Store Using app Total reviews Average rating
Sayers London 3 days 2 2.5
Developer Reply

Hi! Thanks for the suggestion. We initially built the app to use the default Shopify ID export format for two reasons: 1) It would cover the most merchant use cases since very few customize their Shopify IDs past the default product_variant format and 2) Due to how Google treats every variant as its own product, we needed a consistent way to transform Shopify Products into Google variant offers, and this was a guaranteed unique product format that would match across systems. We have investigated allowing merchants to select an export format, but ultimately this may cause more problems with products merging in Google if they aren't selecting a unique identifier. For example, Shopify does not validate or enforce your SKU to be unique across your store, so this could cause major problems when we kept updating the price of your TV based on the duplicated SKU of your pencil. Additionally, this would imply that changing the product ID option in Shopify would update the products in Google, which isn't the case -- once a Product ID is set in Google, it is unable to be changed. Sorry this app won't be able to help you with your current Product IDs - we do have a lot of merchants ending up doing a one time switch to the new product ID formats since it tends to integrate better overall using the default Shopify Product IDs, but I understand it would not work in your case.

1 / 5 Share
July 31, 2025

A living nightmare matrioshka of tags beings installed everywhere we had no control whatsoever on what was happening. The firth circle of hell. Even the shopify support looked baffled by the mess it created... No help whatsoever. On the verge of a mental breakdown.

Store Using app Total reviews Average rating
Premiere Peau Over 1 year 4 1.0
1 / 5 Share
June 24, 2025

This app has been super dissappointing. It should not be offered to shopify store owners without proper guidance and control. It is being offered as if everything will go smoothly and as if shopify has done its verification process and there are no issues. It does not allow you to manually choose your products but just automatically syncs the products into merchant account at the beginning. The app should provide potential issues you may have before syncing your products in google and being hit with misrepresentation, policy violation, or any other issue. It should give you an option of whether you want to sync your products to free listing only or both free listing or google ads. It should allow owners to exclude products certain channels in shopify itself since it is easier to filter and bulk edit in shopify than in Google & You tube. It should also provide a checklist or warning of potential issues of why your store will be disapproved by google. Any live help should be offered immediately to relief shopify owners that unknownily fall into this situation.

Store Using app Total reviews Average rating
Biemko About 2 years 2 2.0
1 / 5 Share
June 16, 2025

I was told I can set up Sub Accounts in Merchant Centre using Advanced Merchant Centre accounts, so I can then have and isolate my second and subsequent stores even though the domain remains the same but it might be markethall.domaain.com.au I have one business account with Google, that all my connections are linked for Ads, Merchant Centre, Analytics, Business Profile etc. I received advice I need to add an email address to the sub account in merchant centre which I have tried, but it says this email is already associated with this account. When I deleted the app and links to try again it keeps creating new businesses in my Merchant centre but I can't do anything with them. I can't create a google account for my boss as to sell on Merchant Centre you have to be approved particularly selling alcohol and now I am stuck with a website I have built and no way to link it to google even though this process should be seamless. My original account now says I need to verify my domain, but this has been done?? and I have it still connected via the app for my original store. Help please.

Store Using app Total reviews Average rating
Developer Reply

Hi - I was able to find your original ticket in our system and will reply with more information there. For others who are running into the scenario where you want to connect a subaccount to the Google & YouTube App, but are already an admin on the MCA account, you won't see the subaccounts in the dropdown. Simply email us at the link below (or through Contact Support on the app itself) and ask us to "Link your Subaccount to the Google & YouTube App". Include your MCA ID and your Merchant Center ID that isn't showing up in the dropdown on the app onboarding, and as long as you are an Admin on the MCA, we'll be able to connect that for you, often in as little as 48 hours from submission of the ticket. If you are an admin on the MCA, but want to link a subaccount to the Google & YouTube App, you don't need to move your Admin email down to the subaccount since you'd lose access to your MCA in that case, and we can solve this for you https://support.google.com/merchants/contact/shopify_3p_support_app

1 / 5 Share
June 13, 2025

None of my 1000+ products are showing on Google Shopping Tab. And "Product Snippets" under Google Search Console shows only 4. Seems like this app is not generating rich snippets properly. It's been months but zero visibility on google while my same products are generating thousands of orders on Amazon. Things are complex to setup on merchant center, search console, analytics etc and still zero results. On top of it, Merchant Center's "Store Quality" shows incomplete shipping policy and return policy even though this app has synced it.

Store Using app Total reviews Average rating
Karigaari India 29 days 1 1.0
Developer Reply

Hi - unfortunately, this doesn't seem to be a problem with the app. We are properly syncing all of your products across your India market, and all Data and attributes are coming through, as well as domain claiming and shop settings all syncing as expected. Since you are reviewing the app, and the app is working in all aspects, I'm not able to address your lack of sales, but it is not due to any issues or failures of the app syncing. My only suggestion would be to follow the recommendations in Merchant Center to increase your store quality rating. It does say you could add Return Costs to your store, since you're missing that value. The app syncs your Shipping Settings but it does not sync your return policy from Shopify, so right now you have a 0-day return window and no defined return costs. You should probably add your return policy to Merchant Center where it says "Set Up Your Return Service" in red. You could also look into running ad campaigns, but that is not my area of expertise. If you do notice an issue with the app please use the Contact Support link in the app navigation to send us a ticket, but there doesn't seem to be any bugs that I can fix for you right now.

1 / 5 Share
June 8, 2025

The app was working fine before, but I don't know when it changed, my id was fine, but it became shopiffy_ZZ_id. I can't understand why it became ZZ. This is a headache. I contacted the google support team, the support team told me to contact the merchant center team, the merchant center team told me to contact the feed api team, the feed api team told me to contact the support team. It's stuck in a cycle, each passing the buck, but no one can solve my problem, which is terrible.

Store Using app Total reviews Average rating
OOLACTIVE About 3 years 2 3.0
Developer Reply

Hi - you'll see ZZ_ product IDs as "multiple country" products. Instead of creating a new product ID for each country/market in Shopify, we will simplify and save them as a single ZZ_ ID. You're seeing these now because your old IDs were only targeted to a single country, but now we've upgraded you to multiple-market offers and these new ZZ item IDs are actually now targeting all 18 markets you have configured. This is expected and actually expands the reach of your products to many more markets than before. Earlier, you were only showing in German only. Now you're visible in all 18 countries in both English and local languages whereas before you were missing all the English-targeted ads customers. In summary, the ZZ prefix contains all your country and language combinations within it, and the app will keep these products sync'd now. I see that you installed another plugin to keep updating the old product IDs -- this will result in both sets of products being updated even though all your DE products are already contained within the ZZ products subset. So right now you have: -Google App updating all 900+ products for all 18 countries in all available languages - The plug-in updating all 900+ products in 18 countries for German only To see this, click into Merchant Center and search for your product 12014565597_42809152536797 then modify columns to see Countries and Langauges, and you'll see the old DE_ product ID in German only with an unoptimized title, but the additional ZZ products for all the countries and all the languages, and with our optimized titles.

1 / 5 Share
June 2, 2025

This App sends an incorrect availability to the Merchant Centre if stock is zero, but the item can be backordered. Instead of sending BackOrder to Merchants Centre, the App sends IN_STOCK.

Store Using app Total reviews Average rating
Small Parts & Bearings 4 months 6 3.0
Developer Reply

Hi, sorry this makes the app unusable for you. We decided to make the availability "In Stock" when you click "Continue selling when out of stock" because on your Shopify website, this shows up as purchasable to customers. This behavior ensures what we show on Google matches the purchase behavior website. Not all websites show Backorder status as able to add to cart like you can set up on your store, and other stores may set it up that this backorder status simply shows as In Stock to a customer, so in those cases, us setting the status as Backorder and not In Stock could cause confusion for a customer clicking through the product but not able to check out, as well as negative experiences on ad campaigns. Basically, a merchant on Shopify settings "Continue to Sell" may mean the product is "In Stock", or "Backordered but Add to Cart" and we don't know. So we chose to go with the safest situation of "It's buyable, click this product" which ends up being In Stock in our database. If you could contact our support team, I'd like to understand the implications of this a bit more. It obviously seems important to you so I'd like to determine how important it is what we start including "Backorder" instead of in Stock when quantity is 0 but "continue to Sell" is selected.

1 / 5 Share
May 29, 2025

Absolute worst app ever as is the whole google multiplex of overly complex apps accounts and systems. Everything is a nightmare, so insanely complex to try and setup to track conversions, I have never been able to do it, there is always some issue, error, bug, etc. On google alone you have to setup a business manager account, merchant center account, search console account, analytics account, google ads account, youtube google shopify app, then try to link all of the above together, install code on every page, create custom events, troubleshoot it endlessly when it does not work off the bat (NEVER DOES!!). I mean, are you kidding me???? all this to track a conversion?? what year are we living in. Feels like going back in time to the 90's to make of this work. DON'T WASTE YOUR TIME

Store Using app Total reviews Average rating
Streek™ 8 days 1 1.0
Developer Reply

Hi! Good news! If all you're doing is conversions, you only need to set up that conversion tracking. You don't need to link to Merchant Center or even Ads if you aren't using those tools. There should be no need for you to set up a YouTube channel just to track website conversion data. We do provide all these options should you want to add on GA4, or Merchant Center, or YouTube, or Local Ads, but it is definitely not a requirement to click through every program onboarding if all you want is to turn Conversion Tags on. You don't even need install custom code (the app does that tagging for you), and you definitely don't need to create custom events - you can use the defaults in the settings and that works for 95% of our users. Sorry that wasn't clear and you connected every program we provide!

1 / 5 Share
June 6, 2025

This app is very poorly developed. It automatically syncs your entire store upon install, thus getting you a merchant center suspension right off the bat for products you don't plan to ship or want to advertise on Google, such as items that go freight. And since the content API (your store products) is synced, it's a time consuming pain to start over and then manually add products you want in merchant center. We have 12000 products and we either have to manually unsync every item or pay for a 3rd party app to edit in bulk, since Shopify will NOT export the google/youtube column. Full of glitches like it showsing free shipping on previews when we do not offer free shipping. Do better google, it should not be this cumbersome to set up. UPDATE: Even with google support, we are going in circles. I removed the data source, unchecked every product from the google sales channel, and it STILL imports every product in Merchant Center. Tech support doesn't read the email chain and just provides the same cut and paste answers. Still frustrated

Store Using app Total reviews Average rating
Developer Reply

Hi - sorry for the confusion. We'll update our Help Center to better highlight you should select Manual Product Sync during onboarding if you don't want products to sync right away. In the meantime, if you go to the Products Page in Shopify, and can filter by freight products, the 3 dot menu next to Set As Draft lets you "Exclude from Sales Channels" in bulk. If you have a way to find all of your products (I.e "timpani" in the title, or Type or Tag), then you can quickly exclude from Sales Channel. Since these products aren't able to be checked out on your website or on Google, they'd have to be excluded completely, since even adding a Freight shipping settings would not apply. Additionally, you are syncing Shipping Settings from Shopify automatically as well. This means whatever shipping you set up in Merchant Center manually will get overwritten by the Shipping data in Shopify > Settings > Shipping and Delivery > General Shipping Profile. I'm assuming you'll want to change the Shipping Sync to Manual in order to keep your UPS Ground settings in Merchant Center, since you don't have any General Shipping Rates set up for your market. With an automatic shipping sync, we are getting no shipping rates synced to Merchant Center, which will keep wiping out your manually set shipping settings in Merchant Center. This will ensure that A) Freight Items are excluded from the Google & YouTube App (you'll need to turn Product Sync back to Automatic to make these changes occur) and B) Shipping settings in Merchant Center don't get wiped out since you're missing General Shipping Rates in Shopify today

1 / 5 Share
April 13, 2025

Waste of time, constantly suspending my online shop, and no support to solve the problem.

Store Using app Total reviews Average rating
Tea Topia Over 3 years 1 1.0
1 / 5 Share
April 8, 2025

i advise everyone not to waste time with this app and google shopping, i spent years building a store and one fine day they will suspend google merchant and your ads without any reason, emails are sent automatically: we found a bug, we found a bug,... endlessly repeated, no friendly cooperation with this platform, i spent time and effort working and complying with hundreds of policy violations and in the end got nothing worthwhile, advertising prices are getting more and more expensive due to competition from other platforms, most of our profits are paid for advertising and the effort to build is in vain.

Store Using app Total reviews Average rating
Lusy Store Over 6 years 6 4.3
Developer Reply

Hi, make sure you don't have any linked, or previously linked, ads accounts suspended - this can often trigger the Merchant Center suspension if that Ads Account suspension is not resolved first.

1 / 5 Share
March 17, 2025

Sender ikke date til google ads. Konverteringssporing fejler, og sender ikke date videre. Bruger flere dage på at problemløse.

Store Using app Total reviews Average rating
Rammesnedkeren.dk 6 months 2 1.0
1 / 5 Share
Feb. 16, 2025

Store Using app Total reviews Average rating
Sleepy Fox® Almost 2 years 3 3.7
1 / 5 Share
Feb. 4, 2025

Riddled with weird bugs. Its still not generating any GA4 events and Google flat out said they are not supporting the plugin and will not answer even simple questions, like "does your plugin generate events".

Store Using app Total reviews Average rating
Theme Park Waits Times 9 months 1 1.0
1 / 5 Share
Feb. 1, 2025

I try and not ever leave bad reviews as a small business owner however in this case I feel I have to. I can honestly say I have tried everything with this app and the support from Google who blame Shopify is as bad as Shopify's support blaming Google. I can easily connect all of my ggogle accounts, merchant center, analytics and ads and everything looks to be somewhat accurate but my products WILL NOT sync to merchant center, no errors, no wrong information they just do not sync either in the shopify app or in merchant center. Shopify have clarified that all information is correct and it should be syncing, google just blamed Shopify what a joke! By taking three days at a time to respond to emails, you are literally costing businesses money.

Store Using app Total reviews Average rating
Tender Tree 5 days 1 1.0
Developer Reply

Hi, thanks for reaching out. It looks like you were stuck because there were no shipping rates for products set up under the General Shipping Profile. We're updating our messaging on the app to be more clear about what this scenario is and how to fix it. For completeness, for a product to sync, we will need the product opted in AND shipping rates set up in the General Shipping Profile. Products would not sync if we are missing the shipping data (like when custom rates are being used, or using a third party shipping app with no backup rates configured). You can either add General Shipping Rates in Shopify settings > Shipping and Delivery, OR change the Shipping Sync in the app to Manual and go configure rates in Merchant Center directly. Again, we will update our app messaging to help explain this better from the start. Glad we could get you running again!

1 / 5 Share
Jan. 27, 2025

Have setup an account and guess what suspended. Added returns policy, refund policy, business model, terms and conditions, all details accurately added. Please kindly help me. Dreams shattered

Store Using app Total reviews Average rating
Mira Sales About 2 years 5 4.2
Developer Reply

Hi - make sure you have any linked Ads Accounts set up in good standing. This could trigger manual policy reviews as well.

1 / 5 Share
Jan. 21, 2025

It was working fine until recently; my purchase conversion stopped tracking. GTM is not showing up on the post-purchase page. I am also receiving an email to connect my Google account and Google Ads account, even though everything was already set up. Additionally, there are no Google account and Google Ads account to connect. The app only has Google Merchant Center and Google Business Account available.** I hope that helps! If you're still facing issues, it might be a good idea to double-check your settings or reach out to support for further assistance.

Store Using app Total reviews Average rating
Homestead Supplier Almost 4 years 2 3.0
1 / 5 Share
Jan. 20, 2025

Does not update products in merchant center. Unable to get any support.

Store Using app Total reviews Average rating
Airpark Bike Co 2 months 4 3.0
Developer Reply

Hi - I've reached out to you via your recent help ticket to investigate further. It looks like products are coming through, but in each ticket a component may not have been getting updated, or only the local was having an issue. You'll see a response from us today to dig into this further with you!

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