Littledata ‑ The Data Layer

Feb. 10, 2025

Great app and support team. The tracking is superb!

Feb. 4, 2025

We couldn’t be happier with our experience using Littledata! From seamless integration with our Shopify store and relevant connections (GA4, Klaviyo, Google Ads), to the detailed analytics and real-time data insights, Littledata has truly elevated our ability to understand and optimize our web and customer data. The platform’s intuitive design makes it incredibly straightforward to set up, and the depth of reporting has helped us make confident, data-driven decisions. On top of the great functionality, we’ve had the pleasure of working closely with Cornelia, our Littledata guru. Her responsiveness, expertise, and genuine willingness to help have made every step of the process smooth and enjoyable. She exemplifies stellar customer service and consistently goes the extra mile to ensure our success. If you’re looking for a reliable, robust analytics solution backed by a supportive team, we highly recommend Littledata!

Jan. 31, 2025

Two of our Shopify stores were using Littledata, but one of them has been experiencing ongoing issues with Facebook CAPI and Pixel, where Littledata fails to pass the fbc and fbp parameters to our Facebook Pixel. Despite seeking support for over two weeks and reaching out multiple times, the support team repeatedly assured us that the issue had been resolved or would be fixed soon. However, the error rate continued to rise, leading to wasted ad spend for over two weeks. Additionally, the support team lacked transparency regarding what actions they took to fix our conversion tracking, leaving us completely in the dark with no clear solution. Unfortunately, this has resulted in a costly lesson for us, forcing us to seek a different provider.

Jan. 22, 2025

Using LittleData puts my mind at ease that everything that can be tracked - is tracked. It feels much more secure than Shopify’s less than friendly suggestions to control how data flows via partner apps (like Google or Meta). At Naturalmat we have quite complex needs and often push our app partners on configurations that would work for our business - LD have supported each and every "out there" request and the support team is amazing. I often speak to Claudiu and Cornelia and they both have been brilliant. Trying to get hold of anyone at Google or Meta, well, we've all been there - forget it. There are a few apps I can't imagine having a Shopify store without, and LD is definitely one of them.

Feb. 11, 2025

I originally ran into an issue with syncing repurchases to Meta, but once the support team escalated my case, they resolved it thoroughly. Since then, the app has worked flawlessly for my needs. The developers were attentive, and I appreciate how dedicated they were in making things right. Highly recommend this app if you need a reliable solution for syncing repurchases with Meta!

Dec. 5, 2024

David & Ross are extremely helpful and are always quick to answer questions if something comes up. Tracking has been extremely accurate for Google Ads & GA4.

Sept. 30, 2024

We'd had ongoing issues with our data for a long time, with a number of different experts drafted in to help sort it out, without success. Allocating our marketing budgets was becoming more and more impossible. During our initial call with David he had explained the process of switching to littledata and my response was a very dubious ‘that sounds too easy’. Well, it WAS that easy. And we are really happy with the quality of data we’re now receiving. David was great through the onboarding process. Patiently walked us through everything, was there to help with any queries, and didn’t rush us into anything. Support has excellent technical knowlege as well as a straightforward communication, that non-experts like myself can follow. Highly recommend.

Sept. 17, 2024

We have been using Littledata for only a month but I have already start to see major improvement in our sales. Good supports from a good company Thank you DEO Beauty USA

Aug. 26, 2024

Absolutely terrible customer service. Reached out to them 6 hours ago and still have not heard anything back. Their app broke our site and they will not respond.

July 27, 2024

Great product. Cornelia has been walking us through step by step to make sure everything is turned on or off and working properly. Now that everything is about blocking and not tracking it makes it hard for businesses to gather information to make informed decisions on spend. Littledata really helps fill in those missing pieces to give us a cleared picture of customers, trends, and opportunities

July 22, 2024

Good product, Great support. Cornelia is always helpful, even when she is very busy. When she has to research a problem, she follows through and gets answers. I have had the same experience with other support personnel as well. Lastly, it is refreshing to talk to a someone offering support that can actually answer technical questions!

June 6, 2024

We've been using Littledata for just over a month now and it's brought back around 30% of the data we lost with our cookie policy and GA4 updates. We've been super happy with the data so far and we would definitely recommend it as a good plug in solution!

May 1, 2024

Littledata did entirely fix the missing transactions issue for us. However, whilst doing that, it completely skewed the attribution of our CPC & Organic traffic - something we couldn’t accept as it made our Ads reporting even worse, which was the whole reason we installed. I am understanding of apps not always working perfectly but when I reached out to the support team, they totally gaslit me - pushing back saying it must be a GA4 issue, sending me random Google documentation that wasn’t relevant, generally wasting hours of time. I advised I would be uninstalling, and only then did they escalate the issue. After this, they came back conceding that it was Littledata that caused the attribution issue, that there was nothing they could do and offering me compensation. If you do install, watch your attribution graphs closely, as well as your device/location reporting. It isn’t the one stop data solution it claims to be.

April 15, 2024

Data is getting ever more complicated for small ecommerce businesses (GA4 intro, consent changes, multiple apps with differing data). SMEs need a solid foundation where they can have confidence they are reading the best data available, giving them time to get on with the day job. Littledata definitely fills this gap. In particular, I'd like to give a shout out to Claudiu in tech support. I keep asking him a tonne of questions - he is patient, quick to reply, and solutions focused. Thank you!

April 8, 2024

Instant, Amazing, Bespoke and Expert support while we are still on the trial-mode!

Jan. 18, 2024

I am pleased to share my experience with Littledata and Cornelia. I recently reached out to them to help me with my Shopify store's conversion data accuracy, and I must say that I am thoroughly impressed with their personalized support. Cornelia, in particular, was extremely helpful in understanding my concerns and requirements. She patiently listened to my issues and provided me with step-by-step guidance to resolve them. Her support was timely, detailed, and easy to comprehend. I genuinely appreciate her commitment to ensuring that my store's data accuracy reaches 100%. Overall, I am delighted with the services provided by littledata and Cornelia. Their personalized support and expertise have immensely helped me in improving my store's performance. I would highly recommend their services to anyone looking for accurate and reliable data solutions for their Shopify store.

Nov. 15, 2023

Littledata is second to none. I was in the process of looking at Elevar, but both Cornelia and Natascha jumped on the phone with me and spent considerable time going over my requirements, helping my understand attribution, creating reports for me in GA4 and just supporting me in an excellent way. They have gone beyond my expectations. In regards to the accuracy of my data. I am finding it more accurate than Shopify to be honest and the reports they have made for me have given me very valuable insight into my business.

Oct. 13, 2023

I can't say enough about the customer service at Little Data. Cornelia is amazing and she knows every aspect of the product. She is also great at explaining the data and setting up custom reports useful for our business. Until we added Little Data, we were unable to see how our Subscription Customers behaved vs Our non subscription customers. Little Data put all the subscription data into G4 so we can see how our subscription is performing via Google Analytics. We can now see the reasons for cancelation in a report in G4, We are able to now see our Subscription Revenue vs our Non Subscription Revenue in G4. There are also some great templates provided by Little data for setting up reports in G4. Once again, we are grateful for all the help Cornelia provides during set up and on going. We are so lucky to have such an analytics expert on our Team. Thank you Brad Solomon Founder - Prana Pets

Aug. 31, 2023

LittleData has allowed us to have accurate data in google analytics so we can make confident marketing decisions.

Aug. 25, 2023

Great product and team is a pleasure to work with. Hands-on during the migration process. Our data is more accurate and cleaner than ever