Microsoft Channel for Shopify

Microsoft Channel

Grow sales with Product Ads on the Microsoft Search Network.
Ads
Developer
Microsoft
View on App Store
Microsoft Channel
Rating
3.2
Feedback
317
Reviews
Chart
#1,685
Shopify
Reviews over time
New reviews per month across the app's lifetime.
App ranking
Overall position in the Shopify App Store.
Reviews summary

The reviews for this Shopify App are predominantly negative, with users expressing frustration over issues with account suspension, lack of customer support, and difficulties in onboarding and integration. Many users reported problems with verification processes, account bans, and errors in connecting accounts. Some users also mentioned the app crashing and lacking essential features like revenue tracking. On the positive side, a few users found the app easy to install and navigate, with some praising the support they received.

Time spent using app
How long merchants keep the app installed.
Less than an hour 15%
Less than a day 14%
Less than a month 26%
Less than a year 30%
More than a year 15%
All reviews
1 / 5 Share
July 6, 2026

I created a Microsoft Ads account after advertising on Google and Meta for more than two years without any major issues. I thought Microsoft Ads might be a good additional platform, especially because many businesses seem to ignore it. That turned out to be a mistake. My account was suspended within seconds of creation. After suspending it, Microsoft sent me an automated email asking me to verify my identity. I submitted the required documents and completed the verification successfully. Even after being verified, my account remained blocked. I contacted Microsoft Ads support multiple times, expecting at least a proper explanation. Instead, I kept receiving the same useless response that the account would remain blocked, with no real reason, no transparency, and no meaningful support. This is one of the worst advertising platform experiences I have ever had. Google and Meta may have their issues, but at least there is usually some process, explanation, or way to understand what went wrong. With Microsoft Ads, the experience feels completely automated, careless, and unfair. Suspending an account instantly, asking for identity verification, approving the verification, and then still keeping the account blocked without explanation makes no sense. It wastes the advertiser’s time and shows a serious lack of respect for businesses trying to use their platform. Microsoft Ads support was disappointing, unhelpful, and robotic. If this is how they treat new advertisers, it explains why many businesses do not bother with Microsoft Ads. Very poor experience. I would not recommend Microsoft Ads to any serious advertiser unless they are ready to deal with random suspensions, automated replies, and zero accountability.

Store Using app Total reviews Average rating
AIRWINKS 12 days 1 1.0
Developer Reply

We appreciate your feedback, and we are sorry about these negative experiences with our app. Please allow us another opportunity to assist you with this issue by reaching out to us at [email protected]. We are committed to helping you get set up to run your ads with Microsoft Advertising.

1 / 5 Share
July 2, 2026

Awful setup experience. Merchant Center should be separate from creating an ad account. The Shopify channel does not provide enough clear guidance. Microsoft is still far behind when it comes to Shopify.

Store Using app Total reviews Average rating
Koala Fabrics 8 days 7 3.7
Developer Reply

We appreciate your feedback, and we are sorry about these negative experiences with our app. Please allow us another opportunity to assist you with this issue by reaching out to us at [email protected]. We are committed to helping you get set up to run your ads with Microsoft Advertising.

1 / 5 Share
June 27, 2026

horrible customer service, never managed to start advertising as our account was suspended immediately after creation and the customer service is very bad

Store Using app Total reviews Average rating
Pangama Jewelry About 1 hour 20 3.5
Developer Reply

We appreciate your feedback, and we are sorry about these negative experiences with our app. Please allow us another opportunity to assist you with this issue by reaching out to us at [email protected]. We are committed to helping you get set up to run your ads with Microsoft Advertising.

1 / 5 Share
June 19, 2026

Microsoft closed my merchant account without explanation, without right to appeal in future.

Store Using app Total reviews Average rating
Beauty and Fragrance Heaven About 1 month 4 4.0
Developer Reply

We appreciate your feedback, and we are sorry about these negative experiences with our app. Please allow us another opportunity to assist you with this issue by reaching out to us at [email protected]. We are committed to helping you get set up to run your ads with Microsoft Advertising.

1 / 5 Share
June 1, 2026

Store Using app Total reviews Average rating
DINAMO About 20 hours 2 3.0
Developer Reply

We appreciate your feedback, and we are sorry about these negative experiences with our app. Please allow us another opportunity to assist you with this issue by reaching out to us at [email protected]. We are committed to helping you get set up to run your ads with Microsoft Advertising.

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