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Update Feb 19, 2026: Since this review, we’ve made an important change to how billing caps are structured. Instead of showing a universal $999 cap, we now automatically set a personalized billing cap based on a store’s estimated traffic. For most stores, this cap will be $129. Note that the vast majority of merchants remain on our $29 plan tier. --- Full response below: Hello! Thank you for your feedback, and I’m sorry for the confusion around the $999 amount you saw. That figure represents a billing cap, not a typical charge. Our pricing scales with store traffic, and the vast majority of merchants remain on our $29 plan. Only a small number of very large enterprise stores ever reach the top tier. We appreciate you flagging this and are already making improvements based on your feedback. We’ve also reached out to you directly to help clarify.