SendOwl
Automatically and securely deliver any digital product.
Rating
2.6
feedback
93
chart
#5,503
Reviews Over Time
App Ranking
Time spent using app
-
Less than an hour
1%
-
Less than a day
1%
-
Less than a month
14%
-
Less than a year
40%
-
More than a year
44%
Reviews Summary
SendOwl has received overwhelmingly negative reviews from ecommerce merchants regarding its pricing strategy. Many users expressed frustration over significant price increases, ranging from 500% to over 1000%, without corresponding value additions. The lack of transparency in pricing changes, difficulty in canceling subscriptions, and perceived lack of responsiveness from customer support were common themes in the reviews. Users highlighted that the pricing changes were unsustainable for small businesses and felt that SendOwl's actions were unfair and unethical. On the positive side, some users appreciated the app's functionality for digital product delivery and its ease of use on the Shopify platform.
Highlights
Review RSS Feed
All reviews
Oct. 8, 2025
SendOwl is dramatically more expensive than comparable fulfilment tools – our plan was up to 3'000% of what we'd pay with a competitor solution. Upon contacting support, we were instead offered a per-order custom plan that would have increased the cost by factor 10 (so 30'000% higher than competitors). SendOwl’s pricing feels completely detached from the actual value it provides, especially if you don't use features like file hosting or checkout. It's unfortunate that there’s no more suitable plan for businesses that only need simple license-key delivery. On top of that, it's not possible to cancel the subscription in the account panel. The "close account" button only displays a discount offer, while actually closing the account requires emailing support. The account-closure process feels openly hostile to users.
July 27, 2025
**"Beware! This app is fake and loots money by hiding the cancellation option. I uninstalled it within minutes during the free trial, but they still charged me for a full month. There is no clear way to cancel the subscription. Almost every genuine review here shows the same issue – all store owners are facing payment scams with SendOwl. Do NOT download this app. Check all the negative reviews before trusting them. For proof/screenshots, WhatsApp me at +91 8800002552."**
Hi, we chatted our support emails (Shopify Support was also included in the emails) and the charges are not from SendOwl. They are for "Hosting and information technology (IT) infrastructure provisioning services". Again, the charges are from another service. You were NOT charged by SendOwl. Regards, SendOwl.
June 11, 2025
DO NOT USE. We have been a loyal SendOwl customer for years and they instituted an absurd price increase. Unacceptable and do not use this service.
Thanks for the feedback—and for being a longtime customer. We understand the pricing update felt abrupt, but it was the first major change in over 15 years and aimed at making the platform more sustainable long term. If you’d like to reach out directly, we’re happy to review your account and see if there’s any way we can help. Either way, we appreciate your time with us and wish you the best moving forward.
June 10, 2025
SendOwl worked great until they gouged us with a $39/month cost when it was previously $0/month but a per-transaction fee. The charge was automatic if you missed the opt-out period - which is totally non-consensual and unethical. They could've easily at least made it a smaller jump, like maybe $10/month...? And/or let people opt-IN to be charged, instead of making an extra wad on everyone who missed a single email... Canceled and moving on. Good luck!
Thanks for sharing this. We want to be clear that we take ethics seriously and always operate with a high moral compass. Most affected users received 3–5 emails and multiple in-app notifications about the change. For those who unintentionally missed the opt-in period and chose to leave, we offered refunds upon request. We're sorry to see you go but appreciate you trying SendOwl, and we wish you the best moving forward.
June 1, 2025
I’ve been using this company since 2020 without any issues. However, they’ve recently changed their business model. What used to cost me $15 now costs $175 — that’s more than a 1,066% increase. Because of this drastic price change, I’ve decided to leave SendOwl and look for a better alternative.
Thanks for your feedback and for being a longtime user. This was a one-time pricing update after 15 years without changes, and while we understand it felt significant, we did our best to notify all impacted users in advance. If you'd like to reach out to our support team, we're happy to review it with you directly and see if there's any way we can help. Either way, we appreciate your time with us and wish you the best moving forward.
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