Yoast SEO ‑ Store optimization
Optimize your store for search engines and AI-powered results!
Rating
4.6
feedback
162
chart
#600
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March 31, 2026
Requires all update work to be done in CSV export...given Shopify issues with importing/exporting, that's a no-go. Also just get pushed documentation each time I ask a question. Looking for something easy, that provides actionable recommendations for regular people...this isn't it unfortunately.
Thank you for your feedback. We appreciate you taking the time to share your experience. We’d like to clarify a couple of points, as there seems to be some misunderstanding. Yoast SEO for Shopify does not rely on Shopify’s native CSV system. The app provides its own CSV template for bulk edits, but bulk editing is optional. In most cases, we recommend a gradual approach, starting with your most important products and collections. Regarding your point about recommendations, the app does provide actionable guidance directly within each page. However, this depends on setting a focus keyphrase first. Without that, the app doesn’t know what you’re trying to optimize for, so it can’t generate scores or suggestions. Once this is in place, many merchants find the recommendations helpful as they guide improvements step by step. This isn’t something the tool can reliably decide automatically, as choosing the right keyword depends on your products and how you want customers to find you. In practice, fully automating this would often lead to poor or irrelevant targeting, which can negatively impact SEO results rather than improve them. Also, due to how Shopify works, this analysis runs in the browser and only after a keyphrase is added and the page is opened in the Yoast interface. That’s why pages may initially appear as “not analyzed.” Even before that, the app is still applying technical SEO improvements such as structured data, meta output, and indexing controls. We understand this may not match expectations if you’re looking for a fully automated solution. Yoast SEO is designed as a guided tool that supports you step by step, rather than fully automating decisions for you. We will also follow up with you directly to provide some additional context and clarification, which may help you decide whether the app is the right fit for your needs. We appreciate your feedback and are happy to help.
March 24, 2023
I've had the app installed for just over two weeks. Since installing the app, my traffic from Search has dropped 50%. The jury is still out, but this does not bode well. I also think the app leaves a tremendous number of things off the table. If I run a free site audit from another service, all kinds of fixable stuff appears that I would have no idea about if I was relying solely on the Yoast app. It seems that all this app really does is act like a kind of Grammarly for SEO, but it asserts itself (from a technical standpoint and a marketing standpoint) as the be-all-end-all SEO solution—and this is problematic because I'm guessing it doesn't exactly play nice with the other SEO apps you might need to actually have a complete SEO game. After committing to this app and spending a lot of hours on it, I'm finding it very dispiriting. And that's really the worst part.
Thank you for sharing your review, though we are sorry to hear about the results you are currently experiencing. We would like to get to the bottom of this and see how we can help you reach better traffic and ranking results with our app. So we've sent an email to address directly the concerns you stated here and clarify our app's scope and functions. We're looking forward to hearing from you and helping as best we can.