Attentive: AI‑led Email &SMS

Jan. 7, 2026

Attentive’s platform itself is fine, but the contract structure and enforcement approach are extremely restrictive and disappointing. The agreement includes strict SMS exclusivity with long-term lock-in, limited flexibility, and significant financial penalties (more than reasonable costs) if you need to adapt your tech stack. Even more frustrating, the Attentive team has taken an overly aggressive interpretation of the contract—suggesting that even discussing or planning with other providers would be a breach, despite that not being clearly supported by the language. For a fast-growing e-commerce business, this makes it very difficult to evolve, evaluate alternatives, or integrate with tools Attentive doesn’t support. When integration gaps arise, the exclusivity still applies, leaving you stuck paying for services that no longer meet your needs. If you value flexibility, vendor interoperability, or the ability to plan ahead without pressure tactics, read the contract very carefully before signing.

Nov. 12, 2025

We have used Attentive for many years and have been happy with every aspect. The features and UI are solid, they are always pushing on product development, and are proactive with compliance. I can't speak highly enough about their white glove support and dedicated CSMs. Chelsee is top tier and has felt like an extension of our internal team.

Oct. 23, 2025

Using Attentive has been super easy and helpful for our marketing efforts. Creating and monitoring campaigns is user friendly and easy to stay organized. They offer various analytic reports to help monitor performances. AI Grow is also a useful addition to offer more sign-up units and grow our audience. The support team is super responsive and everyone I've interacted with has been very friendly and helpful.

Oct. 23, 2025

Extremely happy with the performance of Attentive over the last several years. Constantly improving the U/I and different rollouts that fit client needs. Definitely a core function for our business!

Oct. 16, 2025

We really love Attentive as our email and SMS solution! It's so user- friendly, easy to integrate with our other tools and all of the reporting and dashboards are easy to digest and analyze.