Rontar Ad Exchange: Free Ads

Hello, Thank you for your review. We have checked your account and found out that you didn't create any ads. For the app to start showing your ad, you need to create it first. In addition to this response, we will send you an email to suggest our help. We hope you will change your review after setting up your ads :)

Hello, thanks for your feedback. Recently, we have implemented changes to our Free plan. Now to promote their ads in other stores for free, users need to publish other stores' ads on their websites in return. This is how our Free plan works. Over the last month, we have sent 3 email notifications to all free plan users, the last was sent on Thursday. Probably you have missed it. The ads are posted at the very bottom of product pages and do not harm reputation and pull away people that are really interested in your products. Also, if you want to turn this off, you can do this on the Publisher page. In this case, it's natural, that your products will not be advertised as well. Please, if you need any assistance, reach out to our support. We're always ready to help. Apologies for the inconvenience.

Hello, thanks for your feedback. Recently, we have implemented changes to our Free plan. Now to promote their ads in other stores for free, users need to publish other stores' ads on their websites in return. This is how our Free plan works. Over the last month, we have sent 3 email notifications to all free plan users, the last was sent on Thursday. Probably you have missed it. The ads are posted at the very bottom of product pages and do not harm reputation. Also, if you want to turn this off, you can do this on the Publisher page. In this case, it's natural, that your products will not be advertised as well. Please, if you need any assistance, reach out to our support. We're always ready to help.

Thank you for your review and being our customer for such a long time. We would like to assure you that we continuously update product information, which is shown on the ads, but product pictures are updated not more often than once a month. Such configurations are set on purpose in order not to overload customers' servers. It is necessary to mention that you periodically suspend your campaign and then restart it in a while. In fact, you were running your retargeting at the beginning of the year and then made a pause. After that, your campaign was restarted in June. Therefore, your pictures have not been updated yet as your campaign was activated after our latest update of the pictures. Based on the above-mentioned information, we confirm that your campaign was running with the part of outdated pictures for just one month. We understand that this could influence the conversions but according to your statistics the number of clicks was not lower than usual. For now, all your pictures are updated. It was made as soon as we received your request. We truly regret that you were not satisfied with our services during last month, but we hope that you will accept our bonus offer and keep cooperating with us.

Hi, Thanks for your review and for using our app. The results of retargeting campaigns usually depend on a lot of factors. Normally, for campaigns with lots of impressions and click data, the optimization is done automatically by our algorithms. However, for smaller campaigns that don’t have enough data, the only way to optimize the campaign is to do it manually. There’s simply no other way. Your campaign manager has already suggested the necessary adjustments but it usually takes more time to see the results of optimization. If you want to give it another try and wait a little bit longer, please reach out to our support team to make additional optimization adjustments.

Hi, thanks for your review and for using our app. Let me clarify a few things on using our app: 1. Your campaign is still in the learning mode, during which you may often see higher CPCs and lower conversion rates. Once the campaign is out of the learning mode, your CPCs will decrease. This is exactly what you might see when starting Facebook campaigns. 2. Another reason for the higher CPCs than normal is your campaign settings. By default, your bid strategy is set to Auto, which means that we will try to get as many clicks/impressions as possible within your budget, which is $5 a day at the moment. This may sometimes result in a CPC higher than the average because your ads start showing on premium websites/ad placements. If you would like to manually limit the CPCs, you can switch to the “Target CPC” bid strategy in the app and enter the maximum CPC you’re willing to pay per click. Bear in mind though, this may severely limit the number of impressions/clicks you’re getting. 3. As for the number of conversions, so far you’ve had just two clicks, which is too few to see a conversion. It usually takes at least a few dozen to see one. 4. When you sign up for the Pay-as-you-go plan, we bill you $25 initially and then every time the advertising balance gets low, in accordance with your daily budget settings, and to cover the amount due in the upcoming 3-4 days. You can see this explained in detail on our Billing page in the app. Hope this helps. Please reach out to our support team if you have any questions or need assistance with your campaign settings. We’d be happy to help.

Hi, thanks for your review and for using our app. I took a closer look at your account and would like to make a few comments: 1. With retargeting, you show ads only to your recent visitors who didn't make a purchase. For smaller sites with few daily visitors, we bill for impressions. We also bid a little bit higher than we would for a larger website. This way, we make sure you get at least some impressions/clicks for your campaign. Otherwise, you wouldn’t receive any impressions/clicks at all. 2. In the chat with our customer rep, you mentioned that you also run retargeting with other retargeting companies. If so, running multiple retargeting campaigns simultaneously might have contributed to the high cost per impression as well. 3. Your current Bid strategy is set to Auto. You could consider choosing Target CPC instead to limit the cost per click manually. That way, our system will make sure you don't pay more than your maximum cost per click. However, bear in mind that if your Target CPC is too low, you may receive a lower number of clicks/impressions. I can see that you have already initiated the refund process. If you decide to give us a try again in the future, feel free to reach out to us to help you with your campaign settings. Hope this helps.

Hi, Thanks for using our retargeting app. Here are a few comments regarding how we operate: 1. When deciding whether or not we should show your ad to a past visitor of yours, we take multiple parameters into account: when the visitor visited your website the last time, how much time they spent on your website, the ad placement on the website they are currently visiting, whether the visitor clicks ads in general, what the traffic source was that brought the visitor to your site in the first place, and so on. A few dozen parameters in total. Thanks to machine learning, we’re able to make click/conversion predictions much more precisely than you would by adjusting any of these settings yourself. This way we can decrease your CPC and increase your ROI at the same time. Setting the age/gender setting by yourself would only decrease the effectiveness of your campaign. That’s why we don’t have these and many other targeting settings in the public view. The optimization is done by the machine learning algorithm in the background. 2. Thanks to our partners, we have access to literally hundreds of thousands of websites. As a result, for bigger retargeting campaigns, it’s not unusual to see ads being shown on hundreds, sometimes thousands, of websites daily. Showing these websites in your account would only clutter your statistics report and wouldn’t give you any insights into how your ads are performing. Moreover, as mentioned above, our machine learning algorithms decide where your ads should be shown based on data. Giving our customers the ability to manually choose/blacklist sites would only decrease your campaign effectiveness. 3. All our links to your site are marked with UTM parameters. You should be able to see the clicks from us under utm_source=rontar in your Google Analytics or any other tracking software you might be using. Some obscure and less popular browsers do truncate our links sometimes, but they are in the minority and should not exceed more than 5-10% of all traffic generally. Hope this helps. If you have other questions or concerns, please reach out to your account manager via the chat. They will be happy to help.

Hi, Thanks for using our retargeting app. Here are a few comments regarding how we work and your support inquiry: 1. Since Rontar is a retargeting company, we show your past visitors only the products they were previously interested in. That way, we make sure you have a high ROI, and your ad cost is kept to a minimum. That is how retargeting works in general, not just with us. 2. As our support agent pointed out, the ad in your account is just a preview. Your actual past visitors will see the exact products they were interested in. 3. It's not possible to advertise with us if you have adult-related content on your website. The partners we work with have strict policies in that regard. Hope this helps.

Hi, thanks for your review and for using our app. The information about how we bill customers can be found on the Billing page and it is prominently displayed so that anybody can see it. Since Rontar is an advertising company, we charge $25.00 initially and then automatically every time the advertising balance gets low. This is in accordance with your daily budget settings and to cover the amount required in the upcoming week. This is how many advertising companies work. In your particular case, you were charged $25 initially. On the first day of your ad campaign, because you had no maximum daily budget set, you exhausted your balance. As a result, the system charged you again, and once again a day later to cover the expenses for the upcoming period. Please note, there are options for you to limit your campaign, including setting the maximum daily budget and cost per click. Hope this helps.

Hi, thanks for your review and for using our app. I took a closer look at your account and would like to make a few comments: 1. The cost per click you were getting is actually pretty low. It’s lower than you would get elsewhere from similar sources, including Facebook. However, if you still feel it’s too high, you can easily limit the maximum cost per click on the Settings page. 2. So far you’ve had around 34 clicks and have spent $21, which is rather low, so it’s too early to tell whether the campaign will be effective or not. It could happen that you get 100 clicks and no sales, but then you’ll see a few sales with the next 100 clicks. This is how it usually works. We have a customer that was in a similar situation to yours. They had almost 4,000 ad impressions and just 1 sale (which is low), but the situation changed completely with bigger numbers: https://blog.rontar.com/upgrading-from-the-free-forever-to-starter-plan 3. The information about how we bill customers can be found on the Billing page and it is prominently displayed so that anybody can see it. Since Rontar is an advertising company, we charge $25.00 initially and then automatically every time the advertising balance gets low, in accordance with the daily budget settings and to cover the amount due in the upcoming week. This is how many advertising companies work. If you have other questions or need suggestions for account settings for better ad performance, please reach out to us via the chat in the app.

Hi, thanks for your review and for using our app. I took a closer look at your campaign and would like to make a few comments: 1. You’re correct, in the last 11 days you’ve spent around $100 and received 5 clicks and no conversions. However, in the 11 days before that, you had spent $77 and received 11 clicks and $654 in sales. This is exactly how it works when you have few impressions/clicks and little daily spend. We have a customer that was in a similar situation to yours. They had almost 4,000 ad impressions and just 1 sale (which is low), but the situation changed completely with bigger numbers: https://blog.rontar.com/upgrading-from-the-free-forever-to-starter-plan 2. You can easily control how much you pay per click. This can be done on the Settings page in the app. You can also control how much you spend daily on the same page. Please note, when you limit the maximum cost per click, the number of impressions and clicks you’re getting is decreased as well. If you have questions regarding the best settings for your account, please reach out to your account manager via the chat. They will be happy to help.

Hello, As we can see you used the Safari browser to access the app. Our app is an embedded Shopify app following the best Shopify practices, so it requires 3rd party cookies to be enabled. Unfortunately, Safari doesn't allow this by default. Probably, later you used another browser to install the app. Then you added your payment method which we have charged. If that is not what you were expecting, please reach our support team and we will refund the full amount.

Hi, thanks for your review and for using our app. Let me clarify a few things on using our app: 1. When you sign up for the Pay-as-you-go plan, we bill you $25 initially and then every time the advertising balance gets low, in accordance with your daily budget settings and to cover the amount due in the upcoming 3-4 days. This is clearly stated on our Billing page in the app. 2. Stopping automatic payments is as easy as removing your payment method in the app. It takes just a few clicks. 3. You can return the funds not yet spent on advertising by reaching out to our support team. From what I can see, you haven’t contacted us yet. But as a response to your review, we decided to go ahead and return the remaining balance to you. You can expect it to arrive within a day or two. Hope this helps.

Hi, thanks for your review and for using our app. I took a closer look at your campaign and would like to make a few comments: 1. So far you’ve had around 1,200 impressions and 34 clicks and have spent $22, which is rather low, so it’s too early to tell whether the campaign will be effective or not. It could happen that you get 2,000 impressions and no sales, but then you’ll see a few sales with the next 2,000 ad impressions. This is how it usually works. We have a customer that was in a similar situation to yours. They had almost 4,000 ad impressions and just 1 sale (which is low), but the situation changed completely with bigger numbers: https://blog.rontar.com/upgrading-from-the-free-forever-to-starter-plan 2. By default, your bid strategy is set to Auto, which means that we will try to get as many clicks/impressions as possible within your budget, which is $5 a day at the moment. This may sometimes result in a CPM higher than the average because your ads start showing on premium websites/ad placements, hence your high CTR by the way. However, your current CPC is lower than $1, which is not that high at all. If you’re concerned about the cost per 1,000 impressions, you can switch your bid strategy to Target CPM in the app. Bear in mind though, this may severely limit the number of impressions you’re getting. I suggest you keep your current settings and see where it goes with bigger numbers. If the stats remain similar, you can try to lower your target CPM/CPC in the settings.

Hi, thanks for your review and for using our app. I took a closer look at your campaign and would like to make a few comments: 1. Rontar is a retargeting app, which means that we show ads to your past visitors only. Retargeting works best if the quality of your initial traffic is high. If the quality of the traffic is very low, retargeting might not work at all. 2. If you see that your retargeting campaign is not yielding the results you were expecting, you might want to limit your target cost per click/impressions. For example, you could explicitly set your target CPC to $1. Bear in mind though, this may severely limit the number of impressions you’re getting. 3. We have already refunded the not yet spent balance on your account. We don’t refund funds already spent on advertising. This is clearly stated in our Refund Policy: https://help.rontar.com/rontar/en/articles/3124947-refund-policy Hope this helps.

Hi, thanks for your review and for using our app. I took a closer look at your campaign and would like to make a few comments: 1. Rontar is a retargeting app, which means that the number of clicks/orders we generate solely depends on the amount of traffic you’re already getting from other sources. In general, retargeting is capable of adding up to 10-15% in orders to what you’re already getting. 2. Your ads are shown on the best websites within the Google network. 3. By default, your bid strategy is set to Auto, which means that we will try to get as many clicks/impressions as possible within your budget, which is $5 a day at the moment. If you’re concerned about the cost per 1,000 impressions, you can switch your bid strategy to Target CPM in the app. Bear in mind though, this may severely limit the number of impressions you’re getting. 4. So far, you’ve had just 278 impressions and no clicks. It’s too early to tell whether the campaign will be effective or not due to the very low overall number of impressions. Sometimes you’ll get 2,000 impressions and no clicks/sales, then you’ll see 5-10 clicks and a few sales with the next 2,000 ad impressions. This is how it usually works. We have a customer that had a similar situation to yours. They had almost 4,000 ad impressions and just 2 clicks (which is low), but the situation changed completely with bigger numbers: https://blog.rontar.com/upgrading-from-the-free-forever-to-starter-plan Hope this helps.

Hi, Thanks for the review and your question. The Free Forever plan is currently discontinued. Although it was completely free, stores would get only 3,000 ad impressions under the plan, which didn’t turn out to be nearly enough to drive any meaningful results for those stores. So we’ve decided to introduce the Starter plan, which is 10X more effective than the Free Forever plan used to be. Also, the Starter plan costs just $60, which makes it affordable for virtually everyone. I hope this helps. P.S.: The last time we reached out to anyone with the Free Forever offer was September 23.