Orderly Emails ‑ Templates App

These reckless developers obliterated years of work, deleted massive amounts of our data and were like "Welp! Good luck! Maybe you can use the wayback machine!" Shopify needs to hold them accountable, blacklist them from the platform, and insist on financial compensation for all of the users that they victimized.

This app caused widespread and significant damage to many Shopify stores by deleting collections without warning. For those affected, this is not a minor inconvenience - it has fundamentally disrupted site structure, navigation, and product visibility. In our case, the impact has been severe enough that the website now requires taking offline while we rebuild collections, reconfigure navigation, and restore the overall layout. This is both time-consuming, and costly. The issue has been described as a “bug,” but the scale of the damage goes far beyond what most store owners would consider an acceptable technical fault. Collections are a core part of any Shopify store, and their removal has knock-on effects across the entire customer experience - including visibility on search engines like Google. An apology email is not sufficient in situations like this. The response does not reflect the seriousness of the disruption caused, nor the level of responsibility owed to businesses relying on this app. Store owners place trust in apps to support their operations - not to compromise them. Unfortunately, this experience has significantly undermined that trust. It's quite unbelievable that Shopify hasn't yet severed their partnership with the developer - both their apps are still available in the app store. Where is the accountability? Shopify are still billing as usual and ignoring store owners. If people needed yet another excuse to find an alternative to Shopify, then this is the very thing!!!

«OrderlyEmails are writing to inform you of an incident that occurred on March 29, 2026 involving our Orderly Emails app which affected a subset of users. A bug in an Orderly Emails update caused some Shopify stores Collections to be incorrectly deleted. The update was intended to clean up duplicate collections created by our app, but due to the bug it affected other collections as well». -------- The app PERMANENTLY deleted a huge amount of our collection without the possibility to recover any of these. We had to invest many hours of work, and also hire an developer to fix this issue. We asked for a compensation for the hours and cost related to this incident and got this: «We understand the seriousness of this incident and the impact it has had on your business. We are deeply sorry for the disruption and loss it has caused. We have already implemented safeguards to ensure this cannot happen again. However, right now we are unable to discuss any kind of compensation.» I understand it might be a huge cost as it affects many of their customers, but giving those whom were affected a discount for X time to cover their cost is the least they could do.

The app randomly deleted 40+ of our collections during a technical update. They did not inform us immediately, we found out the next day when entire collections were missing from our online store. The developers were not able to restore deleted collections and we had to manually rebuild them. We also had to keep the online store closed during this time. If you are installing this app, please pay attention to what you are giving them access to edit and view.

AVOID AT ALL COSTS!!! This app which we weren't even using anymore has wiped out every single one of our smart collections, the SEO damage from this could be shocking, they should be removed from the app store for such a breach

On 29th March, Orderly emails broke my website completely. Dozens of collections disappeared. Many of these were part of the Main Menu - so the navigation broke as well. The number of hours that this will take to figure out the issues is enormous. It is always a risk giving store access to apps. But I never expected this level of irresponsibility. How could this have happened without human involvement? This is absolutely inexcusable because as a business we depend on tech providers to ensure that their work is impeccable. This is simply inexcusable. I hope Shopify will remove them from the app store so that no one else suffers this way in the future.

Sank my sales overnight by deleting my top collections.

This app DELETED MOST OF MY PRODUCTS AND COLLECTIONS on my website. I'm missing out on thousands of dollars in orders. DO NOT DOWNLOAD.

Years of work vanish overnight. They should be hold accountable or a law firm should start a class action. This is unacceptable they cost hundred thousands in dommage if not millions

Your app deleted all of our collections ...and you clearly know about this because others have left reviews below and yet you said nothing??? I had to discover it on my own after two days of running paid traffic to a broken website and you didn't think to maybe get ahead of this? Seriously, F you. Let me guess... you started using AI to do your coding?

We experienced the same issue. More than 60 collections were deleted across several of our stores, and it will take days to rebuild everything. What is particularly concerning is how an email app, which otherwise performs well in its core function, has the ability to delete critical store data. This should simply not be possible.... Will need compenstation for this.

App caused significant damage to our business overnight with no warning. Developer never reached out (and still hasn't) with any information. We understand that glitches happen, but not communicating is completely unacceptable.

This app messed up our store. They deleted over a HUNDRED collections without permission or warning whatsoever! This messed up our loyalty app, links, categorisation etc and there is no way to recover these deleted collections other than to manually set them up again one by one, product by product! We demand an explanation, apology and a resolution for this ASAP.

DO NOT INSTALL. Just like everyone else, this app deleted majority of our collections with barely an apology. How an email template app has the ability to delete an entire stores collections is beyond me... Absolutely will be removing this app

THEY DELETED ALL OUR COLLECTIONS!!!!!

Woke up this morning to having all of my collections deleted by this app as well as my main menu being deleted. No recovery by the looks of things and no idea this was going to happen. Gutted to say the least

Deleted all of the shops collections. Don't trust this reckless vendor

We have been long‑term customers of Orderly Emails, but an incident on Monday at approximately 00:30am caused severe and immediate damage to our business. We tried to provide the company the opportunity to make it right by their mistake; however, sadly we had no choice by their poor handling to write this review. Due to a bug in the Orderly Emails app, our collections were deleted, which caused our entire website to stop displaying products to customers. As a result, we experienced zero sales, suffered significant revenue loss, and were forced to urgently hire a Shopify expert at our own expense just to get our store operational again. According to Orderly Emails’ own support team, the incident occurred because a bug in their app unintentionally deleted collections. This was verified in the Shopify store logs. These deletions were executed as “valid API calls,” meaning there were no error logs, no rollback mechanism, and no record of what was deleted. They confirmed they have no copy of our data, are unable to restore anything, and that recovery depended entirely on us and they were not willing to help. The communication and incident response were completely unacceptable. Customers reported the issue to our support team and when we made contact with this developers live chat, they already knew of the incident and said they notified Shopify but didn't think it was important to notify their own customers via email. We received no proactive email notification when the incident occurred. The only public acknowledgment appeared approximately 15 hours later in the form of a small banner within their chat widget, which many merchants would never notice. During this time, we were left chasing support while our store was broken and actively losing revenue. Despite the severity of the incident, there was no direct outreach, no remediation plan, and no clear ownership taken. In terms of accountability and leadership, we requested a video call with the founder and CEO, who according to their own advice is also responsible for coding decisions. This request was declined, with the explanation that they only offer email support. For an incident that took down live stores, deleted merchant data, and cost businesses real money, this response demonstrates a complete lack of accountability. Despite a confirmed bug on their side, proven financial losses, and emergency costs incurred to fix their mistake, Orderly Emails refused to discuss compensation of any kind. There are also serious concerns about development and testing practices. In the company’s own blog, the founder mentions using AI tools (such as Cursor AI) for coding. This raises an unavoidable and serious question: was this destructive code properly reviewed, tested, and safeguarded before being executed on live merchant stores? If an app can delete core store data, lacks an audit trail, has no rollback mechanism, and pushes untested cleanup processes to production, it should not be trusted with live commerce infrastructure. This was not a minor bug. It was a business‑crippling incident, handled with poor communication, no recovery tools, no accountability, no compensation, and no leadership involvement. If your store relies on collections, products, or uptime, think very carefully before installing this app. When something goes wrong, you are entirely on your own.

this app mess up our store and delete all our collection.