Google & YouTube
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Saying we’re selling something on an app or channel we’ve never even used doesn’t make sense. We actively sell on other platforms, but Google Merchant and Google Ads haven’t been a good fit for a new business trying to scale. In our experience, Facebook is more user-friendly and offers better customer support, making it a stronger option for growing brands.
Bad experience. Our account has been stuck in misrepresentation for 3 months for no reason!!!. although we are expert with Google Merchant Center, but their support has been very unhelpful and they are wasting our time, money, and effort.
DO NOT USE THIS APP. This app is incomplete and has major uncorrected defects. The support team google has put on this app doesn't support it and creates additional issues. Further, with its limited functions, it will lead you into a dead-end. Based on our experience using Google Merchant for a decade, do not use this app.
WARNING: This app is a disaster for established business owners. After 13 years of building a global presence and selling to 48 countries, this app "force-created" a brand new account instead of connecting to my existing Merchant account. Years of history, reviews, and vital business data are just gone—"POFF." We have been trying to reach support for several days with zero response. If you value your legacy data and your global business operations, STAY AWAY until they fix this account migration bug. Extremely disappointed.
Hi! It only creates a new merchant center account if 1) You don't see your existing merchant center account in the dropdown and 2) You click "Create New Merchant Center Account" at this step The selection box with existing merchant center accounts populates when the Google Account you use during the Google & YouTube App is an admin of an existing merchant center account. We can help you link your existing merchant center account - it's not gone or deleted! Steps you can try: 1) Make sure the Google account you used on the app onboarding step 1 is an admin on your existing merchant center account. It must be a user on the account AND have the admin role assigned to it 2) It must be a user on the actual merchant center account, not a higher level MCA that inherits user roles. If this is the case, just send us a note here with the account you want to connect to and we can help https://support.google.com/merchants/contact/shopify_3p_support_app I did find your original ticket but the account you asked us to connect to is an MCA account, not an MCID, so it can't hold products directly, you'll need to ask us to connect an actual Merchant Center Account instead. I can reply to you on your ticket.
Stay far away from this app. It has made my life a nightmare. Yes, I understand there are dishonest people out there, but there are plenty of honest people too. I have spent a month fixing and patching and reading and running in circles. Now my merchant center is messed up and google ads stopped because my account is suspended. I, like many are thoroughly frustrated with Google and it lack of user-friendly features. This app is the icing on a really bad cake. I am surprised at Google. I hope thus review is published and I hope it saves others from the unnecessary pain cause by Google and this app.
Getting products setup for shopify is a nightmare. Doesnt work at all. Tried doing everything manually and was a waste of time as well.
Hi - it looks like you haven't completed setting up the app yet. I'm not seeing your steps marked as completed, which means we can't initiate the merchant center product sync. If you see the steps all completed when you log in, could you send us a support case so we can help? Contact Us in the app or use this form to create a case: https://support.google.com/merchants/contact/shopify_3p_support_app
Hi - it looks like you haven't completed setting up the app yet. Is there anything we can help with? Contact Us in the app or use this form to create a case: https://support.google.com/merchants/contact/shopify_3p_support_app
an absolute nightmare, I spent over a week trying fixing issues for all the products and variations, while every thing looks up to date and detailed on Shopify like prices, age, gender, shipping details and colors yet you get all these errors on the Merchant page and that will result in getting your account suspended. the support is not that helpful either, they just gave links to visit and not clear what do i need to do to fix all the errors. i believe it is a problem of sync. am reaching the point of stop using it and stop trying to connect my store.
Hi! I don't see you having completed onboarding of the app yet, so the product sync isn't even running right now. When I look back in history when you first installed, I do see a TON of products loaded, pending review, then approved for display. There were a few that were limited due to price mismatches or shipping, but this was a tiny subset, and most were just awaiting a new recrawl and not disapproved. I also didn't see any support cases - we have specialized agents trained in the product sync that can help so you don't have to spend hours figuring it out yourself! The most recent support case was regarding the account suspension warning, not product sync, which is why they sent the links on that flow to request a re-review of your account. If you turn the product sync back on, let some products come through, (and make sure you set your markets to only ones you sell to to limit offer overload, currency mismatches, and shipping region errors, which is what I assume was the case the first time around), then you can contact us to help you through it pretty quickly.
Send us a message here: https://support.google.com/merchants/contact/shopify_3p_support_app Or update your review so I can help you
Our Google Marchant Center got suspended after installing for "Misrepresentation" Fix Issue: Provided name: ABC Company Used name: abccompany.com Business Info in GMC, Store Name in shopify, etc is ABC Company (not abccompany.com) GMC & Google Ads Support are not helpful at all It's happening to other people also https://support.google.com/google-ads/thread/342462994/google-merchant-center-added-products-and-reports-invalid-business-name?hl=en
Products are in Merchant Center but shows "0 products" in the Shopify app sales channel. Products then randomly drop out of Merchant Center into the void, not showing up in "Needs Attention" and with no history of what products are gone or what happened. The AI chatbot pretends to be helpful, knows nothing and displays over the buttons it tells you to push. I'll just count Merchant Center out of my business plan because this is literally the worst-engineered app I have ever had the displeasure of needing to use.
Thank you for reaching out and sharing your feedback regarding the issues you are experiencing with the Shopify app sales channel and Merchant Center. We apologize for the frustration caused by the syncing discrepancies and the lack of visibility into your product history. To ensure this is investigated thoroughly, please submit a support case with our dedicated team at: https://support.google.com/merchants/contact/shopify_3p_support_app. When opening your case, please provide specific product IDs and variant IDs related to the products showing as "0 products" or those that have dropped out of Merchant Center. This information will help us assist you further in resolving these technical concerns. We look forward to supporting you ~ The Google Support Team
I was directed to this app from Google Analytics. just want to use GA4, but the app forces you to select a YouTube channel first (I don't have one). GA4 shows alternative instructions, but they're telling me to navigate to the "settings page." Unfortunately, there isn't one. They don't even know how their own app works!
Sorry this was confusing. You can just click past that "Connect your YouTube" step and complete onboarding. Then the Settings tab appears like normal. You aren't required to connect a non-existent YouTube Channel. You aren't required to connect anything really if all you want is GA4.
After complaining a year ago, this app is still incredibly glitchy and does not appear to be syncing correctly with the Google Merchant Centre (GMC). I still have old products showing up on GMC - and subsequently Google pages - despite me archiving them in my Shopify backend and removing them on the GMC...only for them to reappear on GMC. Now my new products aren't syncing correctly to GMC and I can't re-verify my website...nonsensical behaviour again so have had to reach out to Google Support...again. If I could give -10/10 for this app I would.
We are sorry to hear you are still experiencing these persistent syncing and verification issues with the app. To investigate this further and work toward a resolution, could you please submit a support case? Once you have opened a case, please provide specific item examples including product id and variant ids for the following situations you've described: - Scenario 1: Items that have been deleted or archived in Shopify but are still appearing in your Google Merchant Center. - Scenario 2: Items that were deleted in Shopify, manually removed from GMC, but have since been subsequently re-added to GMC. - Scenario 3: New products that have been added or updated in Shopify but are not syncing or reflecting those updates in GMC. Please log your case: https://support.google.com/merchants/contact/shopify_3p_support_app with our dedicated support team we look forward to assisting you further.
Hello, We regret that your experience with our application has been unsatisfactory. We are eager to provide assistance and invite you to reach out to us directly through our support channel: https://support.google.com/merchants/contact/shopify_3p_support_app. Alternatively, feel free to include additional details in an updated review so that we may better address your concerns.
Everything was explained clearly, but the account was still locked. Some websites wouldn't even load but were still approved and running on Google Shopping. The service is terrible, with no one to support or resolve the issue. Does anyone have any other advertising solutions besides this awful one?
Incredible? 29.07.2026: feed is frozen in a 21-22.07.2026 status. App support asks to manual resync product by product (>15000 products). This is stupid and offensive for me. You should be ashamed of how broken the entire environment is: google app, shopify, ga4, ads, merchant. Think first, test and then implement. Nothing works as presented to work. This was December 7 2025. 6 months later (4th of June 2026) it is even worse. I cannot believe anyone can be payed to respond as they do. 5.06.26 Still in circle while Google support and Shopify support think Catch22 and Kafka are not familiar to us. We know about them. We used to read instead of ticketing you. 4.07.26 Still incorrect. It creates a new container, new tag at each disconnect. Wich needs to be merged with old tag for stream purpose. Which means it blocks twice each page and not populate correctly every single time. It does not sync with actual setup; it creates numerous containers, never clears up the integration. Lack of actual support. Nobody is doing anything. Just re-iterating old online generic answers.
Informationen bei Merchant Center Sperren oder Produktsperren sind unkonkret, nicht hilfreich und verwirrend. Es wird keine konkrete Info geboten, nur Dutzende Seiten komplizierter Text. Man bleibt hilflos und verzweifelt zurück. Hier sind dringende Verbesserungen notwendig!!
App is inaccurate and confusing. Google support told me this app automatically adds GA tracking code, but in that case how do we prevent double reporting with our Tag Manager, which we need for other scripts? They were unsure. Google support also doesn't seem to understand that ShopifyPlus users no longer have any access to our checkout code. There is also a warning about "mistakenly added tags" but trying to fix it is very complex, and so far ineffective. In addition, The Google Merchant Center widget says we have 0 products / 0 approved when in fact we have 100s of live products listed there. The only "Suggestion" from the app? Increase spend. gee thanks.
Thank you for sharing this feedback. I understand how frustrating it is to encounter tracking discrepancies and data sync issues within the app. I checked our system but was unable to locate a support case submitted by you regarding this issue. To help us investigate these technical issues, please submit a formal support case through our specialized portal: https://support.google.com/merchants/contact/shopify_3p_support_app. We look forward to assisting you. The Google Support Team
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