Google & YouTube
Drive sales with the Google & YouTube app on Shopify
Rating
4.5
feedback
4,280
chart
#224
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July 15, 2025
The app worked good for a while now there are all sorts of problems where the URL has something added to it and the item is rejected by google for now working. All kinds of problems now - the gtin is not going through either even though it is there.
Hi - the URL format has not changed since the app launched. You may see certain parameters being added in Merchant Center to the end of the URL for analytics, but it does not affect your website or product listing. The only issues I've seen recently were at most 7 products with an Unavailable Product Landing Page for one day, but that has nothing to do with the product URLs and should not have affected the majority of the products you list. This was due to our inability to read landing pages as for a short time period, some traffic from Google was being blocked by Shopify security protocols, but that has long since resolved. The GTINs aren't coming through because you have set your products to being "Custom Products", meaning they wouldn't have a GTIN. If you mark them as not being Custom Products, you'll see your GTINs being populated again. If you want more assistance, please submit a ticket at https://support.google.com/merchants/contact/shopify_3p_support_app There are many things I can't discuss about your store publicly that I can via support tickets, and I didn't see any existing support tickets before this review.
July 13, 2025
sad，no customer service.
Oh no! Sorry you're sad, but I didn't see a support ticket from you. We have agents standing by to help, just click through the contact us on the app, or visit this link! We definitely do have customer service! https://support.google.com/merchants/contact/shopify_3p_support_app
July 4, 2025
It is so disappointing to see a brand like Google coming up with this kind of an app. It is not for shopify store owners at all. Everything is extremely complicated and creates a headache. I have no idea what am I doing wrong and google support is robotic. They keep pointing us to articles after articles to read. This has become such a big headache. Not user friendly, not helpful, definitely not DIY. I have two stores and as soon as I connect the other store my current store becomes unapproved. I connect my other store to a new account, it says you already have an account and cannot open a new one. I just gave up after 3 months of wasting tuime and effort. Horrible.
Hi - sorry you ran into some issues. The app is built to only connect one Merchant Center account to one Shopify Store. This is why when you connected the second store, it disconnected the first one. It will switch the store connection to the more recent click you did. I wasn't able to find any cases under your most recent Merchant Center ID that you may have submitted to support, so you could try sending a case to our pp Support. It's possible you submitted a ticket to Merchant Center or another area that doesn't manage the Google & YouTube App specifically. https://support.google.com/merchants/contact/shopify_3p_support_app Feel free to submit a ticket to us and include the two Shopify IDs you have, and which merchant center IDs you want to connect them to
July 3, 2025
The newest update of this app has caused a lot of products for our business. We used to be able to easily filter before bulk editing products - specifically Google metafields (color, size, age group, and gender) for apparel. We could filter by vendor or active/draft or sort by created and products with issues were an entire category that we could edit separately. However, since the past updates - we can now only edit all of our products at once (which we have over 10,000 so it is impossible to work with anymore.)
Hi - this sounds like you're using the Products page Search & Filter functionality, and also the Bulk Editor, which is in Shopify and not a tool of the Google & YouTube App. I'd recommend submitting a ticket to Shopify about the missing filter options and the bulk editor limitations. The Google & YouTube app doesn't own these pages and we haven't had a major app update that would have changed any of our metafields, so I think it was a Shopify update you're talking about.
July 3, 2025
I'd love to use this app, but like most stores, my product ids in Google Shopping are not Shopify product ids - they existed before they were on Shopify. Without being able to choose which field acts as the item id, this app is useless. Even if you don't use the Google Shopping features, it will not record conversions correctly either because the product ids will be different. I can't change the product ids in Google Shopping, as then I'll lose years of data on those items. Simple fix would make this app great
Hi! Thanks for the suggestion. We initially built the app to use the default Shopify ID export format for two reasons: 1) It would cover the most merchant use cases since very few customize their Shopify IDs past the default product_variant format and 2) Due to how Google treats every variant as its own product, we needed a consistent way to transform Shopify Products into Google variant offers, and this was a guaranteed unique product format that would match across systems. We have investigated allowing merchants to select an export format, but ultimately this may cause more problems with products merging in Google if they aren't selecting a unique identifier. For example, Shopify does not validate or enforce your SKU to be unique across your store, so this could cause major problems when we kept updating the price of your TV based on the duplicated SKU of your pencil. Additionally, this would imply that changing the product ID option in Shopify would update the products in Google, which isn't the case -- once a Product ID is set in Google, it is unable to be changed. Sorry this app won't be able to help you with your current Product IDs - we do have a lot of merchants ending up doing a one time switch to the new product ID formats since it tends to integrate better overall using the default Shopify Product IDs, but I understand it would not work in your case.
July 31, 2025
A living nightmare matrioshka of tags beings installed everywhere we had no control whatsoever on what was happening. The firth circle of hell. Even the shopify support looked baffled by the mess it created... No help whatsoever. On the verge of a mental breakdown.
June 24, 2025
This app has been super dissappointing. It should not be offered to shopify store owners without proper guidance and control. It is being offered as if everything will go smoothly and as if shopify has done its verification process and there are no issues. It does not allow you to manually choose your products but just automatically syncs the products into merchant account at the beginning. The app should provide potential issues you may have before syncing your products in google and being hit with misrepresentation, policy violation, or any other issue. It should give you an option of whether you want to sync your products to free listing only or both free listing or google ads. It should allow owners to exclude products certain channels in shopify itself since it is easier to filter and bulk edit in shopify than in Google & You tube. It should also provide a checklist or warning of potential issues of why your store will be disapproved by google. Any live help should be offered immediately to relief shopify owners that unknownily fall into this situation.
June 16, 2025
I was told I can set up Sub Accounts in Merchant Centre using Advanced Merchant Centre accounts, so I can then have and isolate my second and subsequent stores even though the domain remains the same but it might be markethall.domaain.com.au I have one business account with Google, that all my connections are linked for Ads, Merchant Centre, Analytics, Business Profile etc. I received advice I need to add an email address to the sub account in merchant centre which I have tried, but it says this email is already associated with this account. When I deleted the app and links to try again it keeps creating new businesses in my Merchant centre but I can't do anything with them. I can't create a google account for my boss as to sell on Merchant Centre you have to be approved particularly selling alcohol and now I am stuck with a website I have built and no way to link it to google even though this process should be seamless. My original account now says I need to verify my domain, but this has been done?? and I have it still connected via the app for my original store. Help please.
Hi - I was able to find your original ticket in our system and will reply with more information there. For others who are running into the scenario where you want to connect a subaccount to the Google & YouTube App, but are already an admin on the MCA account, you won't see the subaccounts in the dropdown. Simply email us at the link below (or through Contact Support on the app itself) and ask us to "Link your Subaccount to the Google & YouTube App". Include your MCA ID and your Merchant Center ID that isn't showing up in the dropdown on the app onboarding, and as long as you are an Admin on the MCA, we'll be able to connect that for you, often in as little as 48 hours from submission of the ticket. If you are an admin on the MCA, but want to link a subaccount to the Google & YouTube App, you don't need to move your Admin email down to the subaccount since you'd lose access to your MCA in that case, and we can solve this for you https://support.google.com/merchants/contact/shopify_3p_support_app
June 13, 2025
None of my 1000+ products are showing on Google Shopping Tab. And "Product Snippets" under Google Search Console shows only 4. Seems like this app is not generating rich snippets properly. It's been months but zero visibility on google while my same products are generating thousands of orders on Amazon. Things are complex to setup on merchant center, search console, analytics etc and still zero results. On top of it, Merchant Center's "Store Quality" shows incomplete shipping policy and return policy even though this app has synced it.
Hi - unfortunately, this doesn't seem to be a problem with the app. We are properly syncing all of your products across your India market, and all Data and attributes are coming through, as well as domain claiming and shop settings all syncing as expected. Since you are reviewing the app, and the app is working in all aspects, I'm not able to address your lack of sales, but it is not due to any issues or failures of the app syncing. My only suggestion would be to follow the recommendations in Merchant Center to increase your store quality rating. It does say you could add Return Costs to your store, since you're missing that value. The app syncs your Shipping Settings but it does not sync your return policy from Shopify, so right now you have a 0-day return window and no defined return costs. You should probably add your return policy to Merchant Center where it says "Set Up Your Return Service" in red. You could also look into running ad campaigns, but that is not my area of expertise. If you do notice an issue with the app please use the Contact Support link in the app navigation to send us a ticket, but there doesn't seem to be any bugs that I can fix for you right now.
June 11, 2025
why does this app not register individual item purchase events or item revenue in GA4? this is basic information. please fix. its been broken for years. GA4 > Monitization > Ecommerce purchases Only item view and add to cart events get passed along; not item purchases or revenue.
HI - I think you may have submitted this under a different store name, since I couldn't find a support ticket under this store ID in our system and I didn't see any purchase history in our system for Zuti Test Store, due to its creation date. If you haven't submitted a ticket yet or have additional questions, feel free to file a support ticket at https://support.google.com/merchants/contact/shopify_3p_support_app or via Contact Support within the App We can only receive data for merchants that accept the consent banner during their checkout. If customers do not consent, we are unable to share the data with Google Analytics, since the Google & YouTube App integrates with Shopify's customer privacy API. This could explain why not all purchases make it to Google. This stems from the customer's consent choices and not an inherent bug with the App's integration. It may be useful to utilize a Shopify-integrated consent management solution to help address this scenario.
June 8, 2025
The app was working fine before, but I don't know when it changed, my id was fine, but it became shopiffy_ZZ_id. I can't understand why it became ZZ. This is a headache. I contacted the google support team, the support team told me to contact the merchant center team, the merchant center team told me to contact the feed api team, the feed api team told me to contact the support team. It's stuck in a cycle, each passing the buck, but no one can solve my problem, which is terrible.
Hi - you'll see ZZ_ product IDs as "multiple country" products. Instead of creating a new product ID for each country/market in Shopify, we will simplify and save them as a single ZZ_ ID. You're seeing these now because your old IDs were only targeted to a single country, but now we've upgraded you to multiple-market offers and these new ZZ item IDs are actually now targeting all 18 markets you have configured. This is expected and actually expands the reach of your products to many more markets than before. Earlier, you were only showing in German only. Now you're visible in all 18 countries in both English and local languages whereas before you were missing all the English-targeted ads customers. In summary, the ZZ prefix contains all your country and language combinations within it, and the app will keep these products sync'd now. I see that you installed another plugin to keep updating the old product IDs -- this will result in both sets of products being updated even though all your DE products are already contained within the ZZ products subset. So right now you have: -Google App updating all 900+ products for all 18 countries in all available languages - The plug-in updating all 900+ products in 18 countries for German only To see this, click into Merchant Center and search for your product 12014565597_42809152536797 then modify columns to see Countries and Langauges, and you'll see the old DE_ product ID in German only with an unoptimized title, but the additional ZZ products for all the countries and all the languages, and with our optimized titles.
June 6, 2025
By using this app, Google Analytics tracks way less purchases than Shopify. This makes it an unreliable platform. The connection with this app is not good.
We can only receive data for merchants that accept the consent banner during their checkout. If customers do not consent, we are unable to share the data with Google Analytics, since the Google & YouTube App integrates with Shopify's customer privacy API. This could explain why not all purchases make it to Google. This stems from the customer's consent choices and not an inherent bug with the App's integration. It may be useful to utilize a Shopify-integrated consent management solution to help address this scenario. If you have additional questions, feel free to file a support ticket at https://support.google.com/merchants/contact/shopify_3p_support_app or via Contact Support within the App
June 2, 2025
This App sends an incorrect availability to the Merchant Centre if stock is zero, but the item can be backordered. Instead of sending BackOrder to Merchants Centre, the App sends IN_STOCK.
Hi, sorry this makes the app unusable for you. We decided to make the availability "In Stock" when you click "Continue selling when out of stock" because on your Shopify website, this shows up as purchasable to customers. This behavior ensures what we show on Google matches the purchase behavior website. Not all websites show Backorder status as able to add to cart like you can set up on your store, and other stores may set it up that this backorder status simply shows as In Stock to a customer, so in those cases, us setting the status as Backorder and not In Stock could cause confusion for a customer clicking through the product but not able to check out, as well as negative experiences on ad campaigns. Basically, a merchant on Shopify settings "Continue to Sell" may mean the product is "In Stock", or "Backordered but Add to Cart" and we don't know. So we chose to go with the safest situation of "It's buyable, click this product" which ends up being In Stock in our database. If you could contact our support team, I'd like to understand the implications of this a bit more. It obviously seems important to you so I'd like to determine how important it is what we start including "Backorder" instead of in Stock when quantity is 0 but "continue to Sell" is selected.
May 19, 2025
not show google shopping
Hi, I'm not sure from your review exactly what the issue could be. Try sending us a support ticket at https://support.google.com/merchants/contact/shopify_3p_support_app
Oct. 9, 2025
I already wrote a review here last May, and I'm writing again because once again Google suspended my GMC account without anyone understanding why. Worse still, Google isn't offering any assistance or support to help resolve the issue. It's a never-ending nightmare. Stay away! I do not recommend this app to anyone! Stay away or you will only get headaches, lost work hours, money and despair. I have an online store that sells home decor products, but Google says that I sell products with adult content. Incredible! It says I have policy issues and missing shipping information, but it's not specific or provides any further information, so it's impossible to fix without knowing what's wrong. I just see misrepresentation issue, but what is it misrepresentation for God's sake?! I actually have all the policies and information established and clear in the store. I have 61 products, which when divided into variants totals 450. But Google has 12.5k products loaded into my merchant account. How does he do it? I synced my Shopify store with my GMC account as recommended by GMC itself. He carries 450 products for each country, but why does he do that, honestly! Now I'm going to give up, but no one is going to give me back the hours and money I've already spent on this app, right?! What a nightmare!
Hi, sorry you've had some issues so far. Let me help with each issue one-by-one. You have 61 products in Shopify, but these are 61 different parent products. When you sync to Google, we need to submit a unique offer for each variant of each parent product, which increases the number from 61 to 450. Additionally, if you have different markets (countries and languages) you have configured, we will add the offer for each location, so you can properly reach all your Markets with sales. If we didn't do this you would only be selling to one country, not worldwide. This is actually a feature to ensure that your products can show to everyone to give you more sales. We just expanded your reach by about 27 additional countries by doing it this way, and you didn't have to do anything to achieve that. As for Shipping Missing, please ensure you have 1) Selected Automatically Sync Shipping in the app settings and 2) Have actual rates configured in your Shopify > Settings > Shipping and Delivery > General Shipping Profile. Having actual rates, or backup rates, configured here lets us sync those to Google for you. If you use an app plug-in to automatically calculate shipping rates at checkout, then there's no way Google can see those and show customers on your ad spots. You haven't set up shipping rates for 25 of your 27 countries, so only US and Portugal have shipping rates configured (the error messages say which countries are missing shipping rates in the text details). For the Adult Content applied to lamps, some of our automated checks can flag certain items incorrectly. You can simply click "I Disagree with this issue" and that triggers a re-review and clearing of these items Finally, I don't see any support tickets filed with us, which may have saved you a lot of time and effort on these. We have an entire team dedicated to support at the Contact Support link in the app, or here https://support.google.com/merchants/contact/shopify_3p_support_app This would have been a quicker resolution than waiting for us to reply to a 1 star review. They can also provide more personalized support responses in private than I can say in public here, in order to keep your business details somewhat private.
June 6, 2025
This app is very poorly developed. It automatically syncs your entire store upon install, thus getting you a merchant center suspension right off the bat for products you don't plan to ship or want to advertise on Google, such as items that go freight. And since the content API (your store products) is synced, it's a time consuming pain to start over and then manually add products you want in merchant center. We have 12000 products and we either have to manually unsync every item or pay for a 3rd party app to edit in bulk, since Shopify will NOT export the google/youtube column. Full of glitches like it showsing free shipping on previews when we do not offer free shipping. Do better google, it should not be this cumbersome to set up. UPDATE: Even with google support, we are going in circles. I removed the data source, unchecked every product from the google sales channel, and it STILL imports every product in Merchant Center. Tech support doesn't read the email chain and just provides the same cut and paste answers. Still frustrated
Hi - sorry for the confusion. We'll update our Help Center to better highlight you should select Manual Product Sync during onboarding if you don't want products to sync right away. In the meantime, if you go to the Products Page in Shopify, and can filter by freight products, the 3 dot menu next to Set As Draft lets you "Exclude from Sales Channels" in bulk. If you have a way to find all of your products (I.e "timpani" in the title, or Type or Tag), then you can quickly exclude from Sales Channel. Since these products aren't able to be checked out on your website or on Google, they'd have to be excluded completely, since even adding a Freight shipping settings would not apply. Additionally, you are syncing Shipping Settings from Shopify automatically as well. This means whatever shipping you set up in Merchant Center manually will get overwritten by the Shipping data in Shopify > Settings > Shipping and Delivery > General Shipping Profile. I'm assuming you'll want to change the Shipping Sync to Manual in order to keep your UPS Ground settings in Merchant Center, since you don't have any General Shipping Rates set up for your market. With an automatic shipping sync, we are getting no shipping rates synced to Merchant Center, which will keep wiping out your manually set shipping settings in Merchant Center. This will ensure that A) Freight Items are excluded from the Google & YouTube App (you'll need to turn Product Sync back to Automatic to make these changes occur) and B) Shipping settings in Merchant Center don't get wiped out since you're missing General Shipping Rates in Shopify today
April 13, 2025
Waste of time, constantly suspending my online shop, and no support to solve the problem.
April 8, 2025
i advise everyone not to waste time with this app and google shopping, i spent years building a store and one fine day they will suspend google merchant and your ads without any reason, emails are sent automatically: we found a bug, we found a bug,... endlessly repeated, no friendly cooperation with this platform, i spent time and effort working and complying with hundreds of policy violations and in the end got nothing worthwhile, advertising prices are getting more and more expensive due to competition from other platforms, most of our profits are paid for advertising and the effort to build is in vain.
Hi, make sure you don't have any linked, or previously linked, ads accounts suspended - this can often trigger the Merchant Center suspension if that Ads Account suspension is not resolved first.
March 17, 2025
Sender ikke date til google ads. Konverteringssporing fejler, og sender ikke date videre. Bruger flere dage på at problemløse.
Feb. 28, 2025
I was ripped off by google and the support is poor. before you use this app I recommend checking all the reviews on trust piolt. Google has so many negitive reviews that I don't understand how shopify can partner with them. All I am saying is do your research before you use Google.
Hi! Sorry to hear your negative impression. I wasn't able to find any support cases or connected accounts under your store with us on the App, but I see you're disappointed by the cost. This app is free to install and use and has no costs whatsoever, and Trust pilot doesn't seem to have any reviews on this App specifically. Feel free to send us a support ticket at https://support.google.com/merchants/contact/shopify_3p_support_app so we can look into your issue. If you're being blocked by policy issues, make sure that any Ads Accounts you may have are also in good standing before requesting a policy re-review.