Klaviyo: Email Marketing & SMS

Extremely user friendly for a beginner. Having just launched my store in October, being a one man team learning all aspects of the business, Klaviyo is priceless for me.

Stay away, unless you want to disrupt your business (not in a good way). Some, not all, of the issues experienced over this past year: unannounced maintenance that disables one from sending or scheduling email campaigns (during busiest and most promotional times of the year–no less!), being disconnected from integrations like Shopify or Loyalty Lion, welcome series flows that mysteriously stop working (and told by the engineers they are looking into it, but may take up to a few weeks to fix), etc. Chat support is all over the place–when you can get someone on the chat (again, many times of the day chat is unavailable... emails get a response after a few days). One chat assures that the issue is fixed; when it turns out that it is not, another chatter blames the first chatter for not fixing it properly and offers a very complicated solution; when the second fix, in turn, does not work then the third chatter blames it on the second... and so it goes. Meanwhile, the issue does not get fixed and lingers. Canceling them took running around in circles. Finally, when threatened with higher action, the cancellation did come through–with a snide note "good luck in your next endeavor." Is this professional? Not. But consistent with Klaviyo's overall attitude. Not sure how long this company will exist... but that should be their problem, not mine.

Klaviyo sucks. overpriced. also their previewer has a bug that makes it so the final email does not always match the content you set up. thanks to klaviyo, we sent an email to 5000 subs with half the text in an illegible white font. they denied any fault on their part once escalated even though the previous rep admitted to the issue. AVOID. use another cheaper service, theyre all the same

This out is outstanding- we have used a few different email platforms, and the functionality mixed with the robust platform here is next level. I would recommend to anyone who wants to better connect with customers.

Great app, plenty of functionality and automations to make everything that much easier as well as analytics and ideas on flows and campaigns.

We luckily moved from Mailchimp months before they apparently cut ties with Shopify. This application is certainly a step up in many regards with clean and tight integration from Shopify, enabling you to easily filter down to highly optimized people on your list and the visible layout of your automations/flows is really helpful and intuitive. Having all of that integration available in your automations/flows is simply fantastic. Live chat is helpful too for minutely detailed questions that are not necessarily clear as to how certain definitional conditions may work. The drawbacks I have -- 2 minor and 1 major: MINOR: (1) If you are sending out a campaign and you want to send it to a particular audience, you cannot create the audience in the campaign conditions itself. You have to first go create the segment (or new list) and then go back to your campaigns and assign that newly created segment as the target of your email. In mailchimp, you could just create the definition of the person who met 'x' conditions in the campaign builder itself rather than having to leave it, go create a stagnant group/segment, and then return back to the campaigns to send the campaign to that new group/segment. Would think/hope that Klaviyo would've implemented this by now (been with them for a little over a year), as that seems to be a quite helpful method of streamlining things when sending a campaign. (2) You're limited on the # of test emails you can send. So, if you use glockapps, for example, to test if your emails are going to inboxes, you are limited to something like 100 test campaigns per day for the purposes of them limiting spam, I believe. It's prima facie understandable, but after a client has been with them for a certain amount of time and they see a reputable send rate/open rate/click rate, etc., it would be helpful to have this limit lifted so as to not handcuff the people who are actually attempting to send quality emails by testing them before sending to make sure they arrive in inboxes. MAJOR: We have had a LOT of people on our list email us about after clicking a link in an email, google gives them a warning that the site they're linking to might not be safe. Klaviyo adds a "trk" before the links in the URL when you click on links and seems to effectively re-direct to the actual link after it runs its tracking to provide you analytics (try it and see). This error seems to appear primarily (if not excusively) for gmail accounts, which is a large portion of emails on our list (and will probably increase in that direction). So, it's quite problematic for us. We've inquired multiple times and there has been no reasonable solution provided. This was the primary response from Klaviyo: "At this time, this is not something we can set-up for you but you would need to set-up a reverse proxy. That handles the SSL traffic and sends it over to us. Now you can also use a 3rd Party CDN to accomplish this, i.e. Cloudflare, Fastly, KeyCDN, Cloudfront, etc." Regardless if you keep the global tracking feature on or off when sending campaigns or flows, this "trk" feature shows up and creates this issue. This may not be a big issue for you (though I think it would for most), but it certainly is for us and remains unaddressed with no reasonable resolution for us to pursue (and seems like something we should not have to resolve on our end -- the above response is Greek to me). I can't believe we're the only ones experiencing this issue with our audience. Anyone else? Otherwise, a great product. Pax.

So far so good! Signed up, sent my first campaign within 15 minutes. There's a lot to learn, but I'm encouraged that it's all do-able!

Really digs in to my customers stats. I highly recommend to anyone looking to strategically market to their customers.

Very pleased with this app, at first I did not really understand but now the possibilities are endless! It's great :)

Best email marketing app! Way Better than other mailchimp or Constant Contact. 10 out of 10 would recommend this app!

I rarely (if ever) leave reviews, however the Klaviyo platform has really impressed me. We switched from Mailchimp nearly 12 months ago and have never looked back. Mailchimp is great if you are just getting started, however Klaviyo offers unrivalled levels of customisation, targeting and granularity. I have yet to find something I am unable to do via Klaviyo. When using Mailchimp I was always held back by the system, whereas when using Klaviyo I am only held back by my creativity or lack of skills (which the Klaviyo support is very useful for!).

Great for email marketing campaigns. User face is a lot nicer and easier than mailchimp and the support team are truly amazing and super responsive to all my technical questions! Highly recommend

Very good app, easy to understand and to work with. I hope it will bring me more revenue in the future. www.satinerose.com

We have been using Klaviyo on HippieShop.com since we migrated to Shopify Plus. It's a really powerful app and very help in creating email campaigns and flows which currently account for 12% of our total sales. The built in flow templates were easy to set up and basically pay the monthly fee the app with no extra work. Great investment, give it a shot! -HippieShop

Very easy to use and has all the options we would like. Also has a lot of helpful articles and great support if we need any assistance.

I have been using this app to capture my email contacts gathered by my spin wheel app. Klaviyo was recommended by top online marketers as the best option in email management. I was blown away by the ease and depth of the software. Don't be scared of the increasing cost as your list grows, because this software will pay for itself with just the abandoned cart flows turned on. Keep up the great work!! PS. The training videos and webinars are amazing and FREE!!

Best in the business. So affordable and even more powerful. If you want powerful easy to use email marketing and automation this is for you. Cant recommend highly enough.

This app is a game changer. I was a bit overwhelmed at the start, but it didn't take me long to work out how it all works. I highly recommend it because it will help you to automate your lists and send out professional-looking emails to potential customers, or existing customers. Almost forgot, their support team is GREAT!

While the functionality, in theory, is excellent as it allows for more sophisticated segmentation and automated flows than most mid tier email platforms will allow, the execution is shaky. The team clearly has an admirable mission in mind yet feels incredibly junior and not too professional. We have encountered numerous hiccups, such as the most recent example: We were unable to send an email blast. After reaching out to support, we received an email stating that there was (an unannounced) scheduled maintenance. When we mentioned that it would have been good practice to alert businesses of this scheduled maintenance in advance, this is the reply we received: "I've shared this feedback with the team and I believe they felt it would have been a smaller or lesser noticed UI experience. Again, we're sorry for the maintenance and inconvenience. If you need anything, please let us know!" Clearly, it is never Klaviyo's fault. They refuse to take responsibility and place the customer at the center of their business model. This is a company run by very talented children who have yet to grow up and understand that fun functionality must be cooked up with one, and only, purpose in mind–serving their clients. Update: I am now taking my business to Omnisend. They provide all the functionality of Klaviyo and more. Moreover, they are customer centric and understand that they are in a service oriented business.

Stay away. Cost us a ton of money cleaning up after their mess. Customer support is spotty, at best. The IT team is disconnected from their customers, working on stealth pushes and creating havoc that we only found out days later, when we saw issues arise that had never been encountered before. Understandably, this can happen once in a while. But with Klaviyo, this is the norm. Not only not worth their exorbitant monthly fees but will hurt your sales as well.