Klaviyo: Email Marketing & SMS

If you're running an ecomm business that needs email - this is it! Pricey but worth every penny.

We are BIG fans of Kalviyo - intuitive, reliable and quick reporting on KPI's through dashboards!

The smartest marketing tool in my business" Klaviyo completely changed the way I communicate with my customers. The segmentation is precise, the flows run on their own, and the analytics give me a clear picture of what's working and what's not. After switching from another platform — there's no going back.

I love using Klaviyo! The integration with shopify is great and all the analysis tools are perfect for tracking. highly recommend

Love working with klaviyo

I've used several email platforms, and Klaviyo is the best option, hands down, for e-comm on Shopify. The integrations and relationship between the platforms is key, and I've been really happy with the email/sms software as well. Flows are excellent and the triggers integrate really well between the two platforms.

Very happy with Klaviyo, user friendly

As the founder of a small Shopify DTC brand, Klaviyo has been a really helpful tool for managing customer communication and marketing automation. It makes it much easier to build email flows, campaigns, and segments without needing a large marketing team. I also appreciate the ecosystem around Klaviyo. Tools like the Grid & Pixel Email Autopilot integration have helped streamline the process of creating and managing email content, which frees up time to focus on other parts of running the business. Overall it's a powerful platform for ecommerce brands that want to stay connected with their customers and automate parts of their marketing without overly complex setups.

Strong marketing capabilities and automation, but improvements in event tracking reliability, documentation, templates, and customer support would make the platform significantly better for growing ecommerce brands.

Kaviyo is a very capable platform. It continues to evolve in ways that add value to our business and most importantly, our customers. We highly recommend!

I used Klaviyo for years between 2018-2020 and I was happy with it despite the high costs. More recently they introduced caps on how much you can email before going to the next tier, and their caps are extremely restrictive compared to other ESPs. In order to send 5 emails a week to my entire list costs me double what I'd pay in my tier normally. So for 2000 contacts I'm paying $100/month to send what I want to send. I'm not against a (good) company making money, but their cost is roughly $1 for 10000 sends and they charge you 20x markup just on the sends. This is absolutely ridiculous and their prices don't justify this when you have better and cheaper options available. I'd stay far away from them. Edit: Lol at their generic ChatGPT response - they are clowns.

ABSOLUTELY HORRIBLE. Do Not Use these guys. Go to MailChimp or whoever else. But def not here! I'd give half a star or zero if I could.

Expensive hidden costs. Unsubscribed and uninstalled a long time ago but they keep sending spammy emails saying 'account limit reached'

Klaviyo's capabilities and its seamless integration with Shopify have made a real difference for my business. I hesitated to switch to it because it was more expensive than what I was using, but it pays for itself and more every month.

Klaviyo is hands down one of the most powerful email and SMS platforms available for Shopify. The segmentation, automation, and data depth are best-in-class. When it’s set up properly, it can absolutely drive meaningful revenue. That said, it really shines only if you have someone actively managing it. To get full value, you need consistent flow optimization, campaign strategy, list hygiene, testing, and performance monitoring. It’s not a “set it and forget it” tool, it rewards attention and strategy. I’d also love to see more flexibility in the pricing structure. When performance fluctuates month-to-month, the fixed pricing model can feel slightly disconnected from results. A structure that better reflects engagement or revenue impact would make it even stronger. Overall, it’s still the best tool in the space hands down, just make sure you’re ready to invest the time (or team) to unlock its full potential.