Lulu Direct

Aug. 10, 2025

Not helpful. Just like my review.

Aug. 7, 2025

Lulu Direct is not feasible with their current setup, so I've switched to ordering in bulk and shipping out myself. First, Lulu takes almost a week to mark orders as fulfilled with the tracking info, so I've had to inform every customer of this fact. Second, if a customer does not enter their phone number, then Lulu Direct throws a fit and you have to add the phone number plus additional steps of updating the address and shipping info. If you require phone numbers for all orders, then maybe this won't be an issue. Third, sometimes there's an extra payment flow in Lulu Direct which I don't understand. Orders have been delayed because this was not obvious. I'm also switching back to shipping myself because I can bundle the books with other products and include promo material.

Aug. 13, 2024

They have fundamentally broken this App after the recent "update", by removing mapped shipping and not implementing an equal alternative. Essentially useless as a hands off print on demand service, where you now have to baby every single order to make sure the shipping method is correct, otherwise it defaults to a more expensive method and you lose money on the sale. Pre update this was a very useful service that ran perfect for many years.

June 1, 2024

When i am trying to connect Lulu direct to my shopify store and open the app, it fails to load and brings up a new tab saying unable to find correct link to website. So this leaves me unable to use Lulu direct for my needs. If anyone could help me out on this situation, I would be very grateful thankyou.

Sept. 6, 2023

Working with LuLu and creating books directly on their website is easy and the quality of the books is superb. I gave the app 2 stars because it is more expensive to go through the app with a fulfillment charge on top of that. Better off going directly through LuLu website, it is free as well. I also found that I can't connect my LuLu books already made online into shopify without having to redo the entire process of creating a book through the app.

Sept. 5, 2023

This was originally a ONE STAR review. I will say that tech support fixed it. Please note there is NO HELP during holidays for this international company so schedule your drops accordingly. I can say there was a problem with their plugin on my account that didn't exist before. Thank you for fixing this LULU.

Sept. 11, 2023

Absolutely the worst app I had to use because there is no alternative that connects to Shopify. The prints take forever to get made and sent to customers. There're no notifications if there is a problem. Using this app only had a negative impact on my business's reputation and brand image because Lulu is unable to do their part. I get customers who never receive the products, only to find out that Lulu marked an address invalid because it had a special character used. Ridiculous. I do not recommend this service to anyone. It's better to not sell printed products at all then sell them with this app.

March 15, 2023

Just installed but but wondering why it's charging me an extra $2 to print a book than on the Lulu website. I like that it allows variants! Would be great if i didn't have to upload interior to every variant if it's the same and just choose to use the same interior and just change the covers. We'll see what happens I might place a test order just to see how it arrives.

Jan. 20, 2023

Lulu is by far the best and nicest company I've ever worked with. They continuously put authors' and book-publishers' needs and concerns at the top of their list. The book quality is perfect and the process is smooth and easy. The results are great and the integration with Shopify works without a glitch. And, if you have any questions or doubts Lulu personel is the nicest, most helpful people there is, while at the same time being very good at what they do! We have never had any problems with Lulu whatsoever. The few times our customers have complained is when books have not arrived – which is never Lulu's fault (but UPS's). And even at those times, Lulu has been very helpful. I would recommend Lulu to absolutely everyone! You will not find a better company.

Oct. 19, 2022

I wanted to sell paperbacks of my own books at a discount independent of the larger companies if you know what I mean. Lulu looked good. I contacted them with my concerns and they assured me I would be pleased and there's no contract. The quality of the books is great. My readers have told me so and I have ordered them myself at cost by momentarily dropping the price on my products page on Shopify. The only problem left was constantly having to correct shipping prices both foreign and domestic. I contacted Cary Penrose who called me at my request and patiently talked me through setting up live shipping worldwide. It worked and now my readers in England can order delivery any way they want. I find Lulu very convenient and have had no complaints about pricing or delivery. I have just started advertising internationally, so time will tell how this works out when the volume picks up.

Oct. 10, 2022

I am very disappointed with the Lulu app. When attempting to edit my books the page will not load. I can't make any updates to my books because of this. The shipping time is marketed at 3-5 business days but all of my orders have taken 10-15 days to deliver. I get that shipping may take longer under certain circumstances but if the majority of my orders are going to take almost 2 weeks to deliver then this app is not worth my time and I would rather go a different route. If someone could help me with these 2 issues that would be much appreciated but as of now I am looking for other options.

Sept. 17, 2022

The app is very glitchy and there are major issues with their fulfillment and printing of the books. Their site has a production time of 3-5 business days which is false advertising. When emailing them about how it is taking much longer, now on 12 business days they respond saying that they're aware of it and that I should tell customers that it is a custom printing job for each and every book and that should keep them happy. This is before the shipping even occurs. I'm only in the stage of printing out proofs and am realizing I likely will not be able to use this for print on demand and dropshipping directly to customers due to the insanely long print time. This is not a sustainable model for print on demand and more so a better model for printing in bulk and holding inventory.

Jan. 22, 2024

Recommended. The app works well. So far, all orders have been fulfulled properly. There have been one or two minor problems which customer service have handled well and promptly. In general customer service is excellent. [EDIT - over one year later, customer service continues to be excellent] There are some downsides to consider before using the app: - Orders to some locations seem to arrive very slowly... some took around three weeks. Need to let customers know about this, especially if they are expecting Amazon fulfillment times. Customers see the shipping time when they order, but this doesn't include production time to actually print the book, so from their point of view the book often arrives later than scheduled. - There is basically no functionality for looking through your own orders and gathering data, even just how much you've actually given Lulu. You have to email them to ask for a csv file (which they do provide promptly). In general the app is very poor for looking at data, looking at past orders etc. Searching for past orders is glitchy. - More costly than manually ordering from Lulu or making a bulk order. They add a fulfillment charge for orders through Lulu Direct. However I am glad I am using the app, despite these limitations

June 6, 2022

Lulu has been great to work with! We print and ship around 100+ books per month. Very few issues with that volume of orders and when there have been any issues Kristen with customer support has very quickly fixed the issue (even when the error was due to customer issues and not Lulu). Highly recommend!

April 21, 2022

I use Lulu Direct to publish my books. This was my first experience with self publishing. I considered Amazon but then I decided against it since it meant that I would have to work to market my website as well as to drive traffic to amazon. As a newbie, that was a bit much. I AM VERY pleased with my decision to go with Lulu. My second and third shippments had issues! BUT, Kristen is a darling! She was with me every step of the way. My second shippment had a few printing issues. She got them replaced at no extra cost with free shipping. My third order, for some reason, did not get to me. I informed her and it was replaced free of charge. I really do appreciate how quick she responds ( most times, within 48 hours. If ever her response is tardy, she humbly apologizes. ) So far, I rate my overall experience as 5/5!!

Nov. 3, 2021

At first I was intimidated by Lulu’s self-publishing platform because I had never published a book and am not proficient in Adobe Suite products which several of the templates require. My customer support expert, Tim S, was fantastic. He answered all my many questions, in detail, within 1-2 business days and was helpful in sending me templates to help me format my book. He even helped prepare my files when I ran into a printing issue with certain images not printing correctly - he helped me understand what the problem was with my file and fixed the issues for me so that my books would print correctly. When I received a damaged book I ordered for myself as a sample, he issued me a refund so that I could get a new sample book clear of shipping damage, which was considerate. He was always professional, positive, responsive, and immensely helpful in the setup process of my book. I am so grateful to have had his support through the file creation process and initial ordering process to help me get my book set up online correctly. I'm proud to now officially be a published author and happy the quality of the books looks very nice. I can't speak to other customer rep experiences at Lulu but Tim S. was 5 stars! Thank you Tim!!

Sept. 17, 2021

L'app funziona bene e non abbiamo avuto reclami sulla qualità di stampa dei libri. Per ora ha solo cambiato nome rispetto alla versione precedente. Rimane il problema che non memorizza, nelle impostazioni, la regione di provenienza del mittente e ha tempi di produzione e spedizione un po lenti per gli standart attuali. Non ci pare che siano disponibili 3.000 formati! Sarebbe utile fossero più complementari a quelli richiesti da Amazon, ci tocca produrre i libri in due formati alla volta.

Aug. 2, 2021

I'm a small (2 product) self publisher of natural history field guides (BYOGUIDES) who was badly burned a few years back by Shipwire. The combination of Shopify / Lulu has allowed me to relaunch my business without the hassle of warehousing and arbitrarily changing Shipwire policies. The Shopify / Lulu interface / model is not 'simple' to understand or navigate initially, especially if you are trying to distribute globally to small oceanic territories as well as the big ones (e.g. North America). So if you are not a web / developer type I would say you should find someone with solid Shopify store building experience before discovering the many rough edges. I would have rate the Lulu App 3 stars but for Lulu tech support haven been STELLAR and patient as we beat a path (together) to the solution I needed for my customers. I am seeing evidence of constant improvement in the APP but there are still numerous rough edges must navigated daily. For example: there are form field character limits in the Lulu world that are NOT surfaced to the customer in Shopify world. Consequently, orders constantly crash because there is one-too-many characters in a field. The SHOPIFY system doesn't tell you this so they need to discovered by manually checking the Lulu app after each order arrives and hand managed through by me and sometimes tech support. It's a hassle but it is getting better as time goes by.... I could go on esp. w.r.t. to having to manually set up multiple freight rates around for every country you MIGHT sell to - this was auto-magic with my previous solution. But the bottom line is that the system is viable and getting better and there is good support. But if your time is worth anything (or you want to go holidays and relax) make sure you partner with a developer with Shopify store building experience and focus on doing a bunch of test orders that mimic who, and where, your customers are - especially if they are outside the US and EU. Finally, Lulu printing itself, while efficient and of excellent quality does have format limitations. For example, a limited selection of paperweights such that everything feels like a coffee-table book when you might need something with more heft for practical purposes. Also, if you coil bind you can not get a straight run of pages and are forced to have a blank page at the front and back of you book. Otherwise great.

July 30, 2021

Lulu has helped me create the products of my dreams and seamlessly integrate it into my site! I love how the products are made to order, and have had the greatest customer service experience as well. Shout out to Cary! Highly recommend!

June 23, 2021

This app is a relatively simple and economical way for a small organization such as ours, to print and ship its books on demand. The customer service rep assigned to us has been amazing--so helpful in providing information and supporting us through any challenges we faced along the way.