Paid Marketing by Shoelace
Tech-enabled paid advertising with expert support
Rating
4.5
feedback
407
chart
#5,923
All reviews
Rating Breakdown
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Aug. 22, 2019
They are amazing! They run the show for me! So glad I hopped on board with this team. They really hold me accountable, and try to understand my brand to market to my customers so I am getting the most amount of ROAS.
Aug. 20, 2019
I have been a customer since we started our store at the beginning of 2109. I was shocked to get a rude message from them threatening to delete all my campaigns because my credit card had not been updated - with 12 hours notice. This was the first I was aware of it and I immediately updated my card on file but when they have access to our Facebook account it makes me think they can not be trusted. Unless they respond I will be reporting this threat to Facebook as I am certain it is against the policies of facebook to do that. It seems they can get very nasty very quickly. I am strongly considering leaving because of this.
Hi there, Thank you for being a valued Shoelace customer. We're sorry for the poor experience you had with us and the miscommunications regarding your billing. We were unable to reach you with the email we had on file. We’re committed to working with you to resolve this and have reached out to you. Transparency into your own campaigns and results is one of our top priorities, which is why our users can use their own Ad Accounts with Shoelace. We don't delete any campaigns from your account, but we do stop providing our product catalogue services upon uninstall or nonpayment. Again, we apologize for this miscommunication and we’d be more than happy to make this right. Team Shoelace
Aug. 15, 2019
This app really makes it easy to nail retargeting. I still recommend having an account manager for prospecting, but their experts at retargeting and very helpful and easy to work with. They do most of the work and you can still customize everything to feel like it’s more on brand. Even Facebook will tell you how well the shoelace platform works! Our account manager Shane is helpful at explaining things and navigating us through the tricky world of remarketing.
Aug. 9, 2019
This app has been phenomenal in growing our retargeting audience and sales. As a startup with a small team, this app is definitely easy to use, engaging and integrates well with our ESP! I highly recommend!
Aug. 8, 2019
The Shoelace team has been great. Responsive and easy to communicate with. Results have been great.
Aug. 8, 2019
We've been using Shoelace for awhile now and have no complaints! The app is seamless to install, easy to navigate, and the Shoelace staff is very helpful! Shoutout Cynthia for managing our account and making sure we are maximizing our retargeting program.
Aug. 8, 2019
Super easy app to use! They have simple retargeting ads or you can submit your own creative - The team is very helpful,responsive and patient when explaining things.
Aug. 8, 2019
I have been happily using Shoelace now for close to a year. Whilst the app itself is very good, with some recently introduced improvements, it has been the interaction with the members of the support team that has meant this app will remain installed on our site. I was pleased with the initial onboarding process, which resulted in a customer order within 24 hours, but I've been most impressed with my ad-hoc queries along the way. I run an SME and don't have a huge amount of time spare, but every time I ask a question, I get a meaningful answer often with numerous helpful suggestions. Recommended.
Aug. 8, 2019
We have been extremely successful with this app. I highly recommend it. We have been doing Facebook for years and this is a real game changer. Highly, highly recommend.
Aug. 7, 2019
Can't install, I'd love to give it try. Hope they address some of the issues they are having. Seems like a great concept.
Hi there, We'd love to get you started with Shoelace! We tried to connect with you directly but can’t find you in our system. Please reach out to us anytime at [email protected]. We'd be happy to do a screenshare to help you get fully onboarded. We look forward to working with you :) Team Shoelace
Aug. 1, 2019
The app has been working great for us (easy to setup for store owners that are beginners in retargeting). HOWEVER SHoelace recently turned off and then turned on all of our ads. So ALL OF OUR SOCIAL PROOF ON OUR ADS IS GONE. Weve spent hundreds of dollars to get lots of happy customers liking and commenting on our posts. and now we have to start ALL OVER AGAIN. I do not recommend this app.
Hi there, We’re glad that you saw good results with the app! It looks like our system automatically updated the Facebook campaign name as a product improvement and this caused Facebook to refresh the entire ad. Any change like this (impacting ad name, copy, creative) will cause Facebook to refresh the ad, removing likes and comments. Unfortunately, the refresh is not something we can control and is standard practice for Facebook. It definitely wasn’t our intention to remove the social proof from the Shoelace campaign, and we always seek client approval prior to making creative changes on your behalf. We’d be happy to support you in getting your Shoelace retargeting back up and running! Please reach out to [email protected] and we’d be happy to get you started again :) We look forward to hearing from you! Team Shoelace
July 25, 2019
My 14 day free trial started today after I authorised an ad. Which Shoelace promptly emailed me saying my free trial will also end today. No one I can get hold of on customer support, email facebook. So I'm leaving this review in the hopes I get a response to extend my free trial to actually test the app.
Hi there 👋, Apologies for your experience when you first installed the app - we certainly didn't intend for that to happen! Please note, the auto-email that you received with the trial start and end dates matching was indeed a glitch, and our developers are working to resolve this issue. Your full 14-day free trial in fact began once your first campaign was launched, as this error was in the email only. It looks like you had originally contacted our us outside of our operating hours, but we're very happy to let you know our customer success team were able to reach back out to you within two hours of your initial request, sharing details about the email error as well as informing you about our extra extension of your trial. 😊 It looks like you’ve since set a campaign live (congrats! 🙌), so please do let us know if you have any questions at all on this or anything else by emailing us at [email protected]. Happy retargeting, Team Shoelace
July 12, 2019
We're seeing some great results with the Shoelace journeys plan so far. The customer support team has been exceptional in getting us onboarded and troubleshooting some pesky Facebook issues in the beginning, and now we're on a roll. Retargeting is an essential component of our marketing strategy and Shoelace provides a great way to share intuitive content that resonates with our audience.
June 21, 2019
Super easy to use, simple integration and with a great support team from setting up/integration to launch. It's definitely made managing our ads a lot more streamlined (especially as a small team) and have enabled us to focus on other channels with confidence that our FB/IG ads are performing efficiently and effectively.
June 16, 2019
they make you sign up and ask a lot of questions and in the end the only choice they give you is paying between 75 and 1500$. At least for me it was impossible to get a trial or a demo before choosing to pay. >Very poor customer experience. I am happy to pay for a great product that creates value but that is what you should show me first... Fortunately most competitors have a much better mindset...
Hi There 👋 Sorry to hear about your experience with us so far. Please note that our Automations ($79/mo) & Journey ($499/mo) plans both come with a 14-days free trial, allowing you to test Shoelace risk-free. We do ask for a credit card during sign up but you'll not be charged if you decide not to stay with Shoelace after the trial period. We'd be happy to show you a demo. Please email us at [email protected] to put something on the calendar 😊 Talk soon.
June 10, 2019
Huge fan. It's made the retargeting of our website visitors so easy. The creative process is also super simple and very effective.
June 7, 2019
Shoelace is a super effective app that is not only easy to use, but has all the features to help you achieve amazing results. Since working with Shoelace we have had amazing results almost instantly. The team behind the app have also been extremely helpful when assisting us set up campaigns.
Sept. 5, 2019
UPDATED 9/4/19: Shoelace was quick to contact me about the problems I was having - some of them were my own fault and some were technical things on my website. Their customer service was impressive and after having a short break from running ads, I'm ready to use their service again. ---------- ORIGINAL POST: Have used since early 2018. I thought this app was working well for me until the last month when there were no sales "reported" on their app analytics. I reached out for help changing my ad and didn't get a response back for a week. Then when someone did respond, they asked how much traffic my site gets monthly. When I replied 4k-6k, again I got no response. I noticed they no longer offer the $49/mo plan that I'm on. So I went and checked my Google analytics, and the data there does not mirror what the Shoelace app reports. Not even close. Shoelace says my sales through them have been $4000+ but Google says less than $400. I've wasted my money. I'm cancelling my account and looking for something else.
Hi Krystal - I'm very sorry for this experience. It does look like our messaging system directed your question to the wrong team which resulted in delayed replies. However, these responses were still outside our usual window and after this was brought to my attention (thank you!) I've spoken with the team to try and identify these cases daily and direct to the appropriate team. I've sent you an email for a few specific recommendations regarding your ads, if you could please check your inbox :). We believe in full transparency which is why we offer our services in user's own Facebook ad accounts - results are pulled directly from Facebook. With that said, we know Facebook and Google tend to report different results. We have a help article available to explain why this occurs and how to work with both platforms to get a fuller picture of attribution (generally the reason a visitor converts is the result of multiple ads from multiple sources): https://help.shoelace.com/results/google-analytics-results-that-are-different-than-facebook - hope this helps clarify! As you noticed, we have recently launched a new version of our app with additional features and have grandfathered our old plans. Users are welcome to stay on if they do not yet have a need for the additional features! Please let me know if you have any other questions or concerns (you can reply to the email I sent your way or at [email protected]) and we would be happy to help!
March 3, 2023
This company, once a resource to small businesses, changed their business model. Shoelace is not a good partner for a small businesses. We worked with them for 5 years before we parted ways. Pay attention to the reviews that all say the same thing: they once were a solid partner, and now they aren't. Be well.
Feb. 28, 2019
Shoelace is a great additional to our team. I’ve been working with Serra and Juan and couldn’t be any happier. Looking forward to working with them.