Paid Marketing by Shoelace

Jan. 28, 2019

So far so good! The Shoelace team is knowledgable and helpful when it comes to setting up effective FB campaigns. Would highly recommend!

Jan. 26, 2019

So far so good. Still early in evaluation period, but have seen a bump in orders. Responsiveness of the team is what sets them apart. Looking forward to see what our collaboration could bring to the business

Jan. 24, 2019

Really good app but super good people working on it. 100% recommended. Fast answer and really solutions all the time, I really love it.

Jan. 18, 2019

Shoelace is a great app and the people working behind the accounts have been extremely helpful. From small to big stores, they have all the resources to help you get results. No other retargeting app operates on the level they do with a hybrid between automation and in-house. If you want great results with more time spent in other places of your business, Shoelace is the way to go.

Jan. 9, 2019

Great set it and forget it tool for your native platform retargeting needs. Response time and access to account managers is top notch. Excellent resource for Shopify merchants who don't have the budget for digital agencies.

Jan. 1, 2019

The biggest problem with the app is how it hijacks your FB ad account. The second we installed it on our Shopify store with our FB pixel ID, it somehow demoted the admin access rights for us as the owner and we lost control of our ability to manage our ad campaigns, costing us $3K above and beyond our preliminary $1K ad budget. Facebook would keep rejecting our ad change publishing, saying we do not have sufficient access rights. That is just ridiculous for an app to circumvent control. It took us a while to realize what was going on, initially thinking it was some bug. This is the second time that we've had problems with Shoelace. Before it ran it's own Pixel ID and that caused us to lose all Google tracking data of site visitors. Be very careful before you install this app and realize that it's goal is to take complete control upon installation.

Dec. 28, 2018

Recently got it. For what I have seen it seems like a great app; although, there is not much to say yet objectively as I have not used it fully yet.

Jan. 29, 2019

Update, I've been working with one of their team experts. She has been very helpful and checks in with me weekly with updates and ideas to improve my ad performance. My experience has improved a lot since my last review. I installed the app a few months ago. I have not had much success with it and I really question their reporting of the retargeting sales results. I recently asked their team to make a bid adjustment to my ads. They wrote me back: "I would suggest upgrading to our Pro plan as we've discontinued the Standard plan and are only offering very minimal support to our customers who have chosen to stay on it." This is the first time I have asked them for any assistance since installing the app. I had no idea that my plan was discontinued or that I was no longer eligible for basic customer support. Why do they think it's okay to discontinue support for a service that I have been paying for every month? Doesn't make sense to me. They must have so many customers - they don't even care if they lose our business. Not impressed at all. Poor communication. Uninstalling it this month.

Dec. 21, 2018

Shopify is great for getting started with retargeting. The team was very helpful setting up and running successful campaigns for us!

Dec. 14, 2018

Retargetting on autopilot is exactly what it does. Perfect app with good revenue. The team always thinks with you to make your ads even better.

Dec. 7, 2018

Shoelace have simply surpassed our expectation, Great work team. Thanks for the tremendous support...

Nov. 14, 2018

Used this app to increase sales. Spent in region of £800 on ads and earned nearly £37,000 over the course of one year (does not include fees to Searchanise) No brainer for us and stopped us wasting money by spending ineffectively. We're very happy and looking forward to working more with this team.

Oct. 14, 2018

Unlike many apps, Shoelace actually produces results. Our store got a €10 return for every €1 spent on retargeting. That's really impressive, no other marketing tool gave us those results. It took a while for our store to get the 1,000 customers to start a campaign which was frustrating but when we did, it really took off. Keep up the good work.

Oct. 12, 2018

We feel like we got insulted from the customer service. Even though this app was explained in this advertisement that "if your store is still just getting started, we know what it takes to help get you there!", Luke answered my email saying that "Shoelace works best for customers with over $3,000 in monthly sales and over 1,000 tracked visitors every week..... Is your store currently at this size?" So if you just started and willing to pay for all the marketing tools, this app is definitely NOT the one for you.

Oct. 8, 2018

This app was recommended to me, I just signed up and I am in awe with the amazing results: the last 7 days brought a 12.5% ROAS! and as an average for the last 45 days 9.45%. Very responsive customer service too. It is good to check on the ads and requests changes if necessary. Looking forward to the next step!

Oct. 5, 2018

Great app for getting started in retargeting. Brilliant support from a responsive team. I would love to see it do retargeting on Google Ads!

Oct. 3, 2018

Shoelace is a fantastic app for stores wanting to engage in retargeting for the first time - it's super easy to set up and the service we received was top notch! We didn't quite receive the return that we were hoping for, but in all fairness to Shoelace, our products require more considered decisions and are not impulse buys. We've now decided to bring our Facebook retargeting inhouse, but it took a little while to set up - I would definitely recommend Shoelace for anyone starting out and who doesn't have the knowledge or time to build retargeting campaigns themselves from scratch. Thanks guys!

Oct. 2, 2018

An amazing way to re target customers successfully. Serious return on investment on our store, quick and easy customer support via e-mail. I would definitely recommend using Shoelace.

Sept. 28, 2018

I'll be honest. They change their app all the time without telling their customers and ignore their older clients. I have no idea if the app is even working on my platform anymore (and they don't care to notify you) because I haven't seen a bill in months and when I email them they tell me that they don't have the plan I'm on anymore. No notice on this whatsoever. I'm moving apps.

Sept. 27, 2018

Shoelace is a great app if you need help getting going with your Facebook ads. Their service is top notch and you can be sure that they will treat you with respect. What I liked about it was that they do everything for you and then send you a demo to approve. They also get back to you every month or so and adjust bids or campaigns so that you get the most for your money. It might not be for everyone. I personally don't get a lot of traffic but I also target very specific customers who have high order value. That means Facebook is not the best place to convert into a sale for me. It's cold traffic that needs to be nurtured on a long journey through more than Facebook ads. The cost for the basic plan is fine for most businesses. But I think their upgraded plan gets a bit expensive at 150$ a month when most of the work is automated. I've used Shoelace for more than a year and got results. But on the second level plan, I was paying more in monthly fees than if I had integrated the automated campaigns myself in Facebook (if you have the knowledge). I also wish they had better statistics. I found the dashboard a bit too simple and it didn't really sell me into thinking the value was there (once I got to the higher tier plan). It would also be nice if they had more integrations. Their Instagram integration is through an expensive app and would have been worth it if they were through a cheaper Instagram one (Which I had suggested twice to their team but they never got to it). Overall, I do recommend them if you want to get started quickly advertising Facebook and want to focus on other important tasks in your business.