Rontar Ad Exchange: Free Ads

Hi, Thanks for your review and for using our app. Our Free Forever plan was created specifically for newer stores that are just starting out and have around 30-50 visitors daily or even fewer. For newer stores, the monthly 1,000 ad impressions available under the Free Forever plan is more than enough to leverage retargeting to its full potential. For the same reason, some of the settings are not available in your account because they simply make no sense and will not work if you only have a few dozen visitors daily. However, if you have 100+ visitors daily or even more, it makes sense to consider switching to the paid plan. Under the Pay-as-you-go plan, you will only be limited by the number of visitors you have daily to your website and the daily budget you set in your account. You will also be able to adjust different campaign settings that are not available under the Free Forever plan to improve your ROI, if that’s what you need. Hope this helps. Please reach out to our support team if you need help adjusting your campaign settings or have questions about whether our paid plan makes sense for your website.

Hi, Thanks for your review and for being a customer of ours for such a long time. Our technical team has taken a deeper look into the issue and found the problem. When it’s time to top up an account, we notify our billing gateway to charge your payment method on file. Normally the entire process is instant, however, it may take the payment gateway a few hours to charge the payment method in extremely rare cases. As a result, this caused our billing system to send more than one billing request to the payment gateway. The issue has been fixed now. We’ve implemented a check on our side to ensure this never happens again. Your account manager has also been notified of the issue and will be in touch with you shortly.

Hi, thanks for your review and for using our app. Let me clarify a few things on using our app: 1. Your campaign is still in the learning mode, during which you may often see higher CPCs and lower conversion rates. Once the campaign is out of the learning mode, your CPCs will decrease. This is exactly what you might see when starting Facebook campaigns. 2. Another reason for the higher CPCs than normal is your campaign settings. By default, your bid strategy is set to Auto, which means that we will try to get as many clicks/impressions as possible within your budget, which is $5 a day at the moment. This may sometimes result in a CPC higher than the average because your ads start showing on premium websites/ad placements. If you would like to manually limit the CPCs, you can switch to the “Target CPC” bid strategy in the app and enter the maximum CPC you’re willing to pay per click. Bear in mind though, this may severely limit the number of impressions/clicks you’re getting. 3. As for the number of conversions, so far you’ve had just two clicks, which is too few to see a conversion. It usually takes at least a few dozen to see one. 4. When you sign up for the Pay-as-you-go plan, we bill you $25 initially and then every time the advertising balance gets low, in accordance with your daily budget settings, and to cover the amount due in the upcoming 3-4 days. You can see this explained in detail on our Billing page in the app. Hope this helps. Please reach out to our support team if you have any questions or need assistance with your campaign settings. We’d be happy to help.

Hi, Thanks for using our app. We’ve added Malaysia to the list of countries. You can now choose it when setting up location targeting. Please feel free to reach out to our friendly support team with any questions you might have in the future.

Hi, thanks for your review and for using our app. I took a closer look at your account and would like to make a few comments: 1. With retargeting, you show ads only to your recent visitors who didn't make a purchase. For smaller sites with few daily visitors, we bill for impressions. We also bid a little bit higher than we would for a larger website. This way, we make sure you get at least some impressions/clicks for your campaign. Otherwise, you wouldn’t receive any impressions/clicks at all. 2. In the chat with our customer rep, you mentioned that you also run retargeting with other retargeting companies. If so, running multiple retargeting campaigns simultaneously might have contributed to the high cost per impression as well. 3. Your current Bid strategy is set to Auto. You could consider choosing Target CPC instead to limit the cost per click manually. That way, our system will make sure you don't pay more than your maximum cost per click. However, bear in mind that if your Target CPC is too low, you may receive a lower number of clicks/impressions. I can see that you have already initiated the refund process. If you decide to give us a try again in the future, feel free to reach out to us to help you with your campaign settings. Hope this helps.

Hi, Thanks for using our retargeting app. Here are a few comments regarding how we operate: 1. When deciding whether or not we should show your ad to a past visitor of yours, we take multiple parameters into account: when the visitor visited your website the last time, how much time they spent on your website, the ad placement on the website they are currently visiting, whether the visitor clicks ads in general, what the traffic source was that brought the visitor to your site in the first place, and so on. A few dozen parameters in total. Thanks to machine learning, we’re able to make click/conversion predictions much more precisely than you would by adjusting any of these settings yourself. This way we can decrease your CPC and increase your ROI at the same time. Setting the age/gender setting by yourself would only decrease the effectiveness of your campaign. That’s why we don’t have these and many other targeting settings in the public view. The optimization is done by the machine learning algorithm in the background. 2. Thanks to our partners, we have access to literally hundreds of thousands of websites. As a result, for bigger retargeting campaigns, it’s not unusual to see ads being shown on hundreds, sometimes thousands, of websites daily. Showing these websites in your account would only clutter your statistics report and wouldn’t give you any insights into how your ads are performing. Moreover, as mentioned above, our machine learning algorithms decide where your ads should be shown based on data. Giving our customers the ability to manually choose/blacklist sites would only decrease your campaign effectiveness. 3. All our links to your site are marked with UTM parameters. You should be able to see the clicks from us under utm_source=rontar in your Google Analytics or any other tracking software you might be using. Some obscure and less popular browsers do truncate our links sometimes, but they are in the minority and should not exceed more than 5-10% of all traffic generally. Hope this helps. If you have other questions or concerns, please reach out to your account manager via the chat. They will be happy to help.