Klaviyo: Email Marketing & SMS
Email marketing, SMS, & WhatsApp that turn messages into sales
Rating
4.5
feedback
2,572
chart
#2,270
Reviews Over Time
App Ranking
Time spent using app
-
Less than an hour
1%
-
Less than a day
4%
-
Less than a month
15%
-
Less than a year
40%
-
More than a year
39%
Reviews Summary
Klaviyo is a popular email and SMS marketing app that has received mostly positive reviews from users. Customers appreciate the detailed solutions provided by the customer service team, the solid performance across the board, and the specific functionality that helps achieve email and SMS goals. The platform is praised for its intuitive nature, user-friendly interface, and seamless integration with Shopify, making it easy to launch targeted promotions and improve customer engagement. Users also highlight the endless possibilities for segmentation and flow development, along with the amazing customer service that is fast and helpful. However, there are some negative aspects mentioned, such as the outdated and clunky interface, overly complicated tasks, high pricing, and issues with customer data management and support responsiveness.
Highlights
All reviews
Feb. 18, 2026
Klaviyo is hands down one of the most powerful email and SMS platforms available for Shopify. The segmentation, automation, and data depth are best-in-class. When it’s set up properly, it can absolutely drive meaningful revenue. That said, it really shines only if you have someone actively managing it. To get full value, you need consistent flow optimization, campaign strategy, list hygiene, testing, and performance monitoring. It’s not a “set it and forget it” tool, it rewards attention and strategy. I’d also love to see more flexibility in the pricing structure. When performance fluctuates month-to-month, the fixed pricing model can feel slightly disconnected from results. A structure that better reflects engagement or revenue impact would make it even stronger. Overall, it’s still the best tool in the space hands down, just make sure you’re ready to invest the time (or team) to unlock its full potential.
Feb. 18, 2026
Super appli ! Très complet, demande de la pratique pour être à l'aise mais parfait pour gérer petites et grosses campagnes, segmentations, flux.
Sign up to receive AppNavigator updates
Find out when we add keyword-monitoring, review RSS feeds and more