Klaviyo: Email Marketing & SMS for Shopify

Klaviyo: Email Marketing & SMS

Email marketing, SMS, & WhatsApp that turn messages into sales

Rating

4.6

feedback

2,573

Reviews

chart

#2,248

Shopify

Reviews Over Time

App Ranking

Time spent using app

  • Less than an hour
    2%
  • Less than a day
    4%
  • Less than a month
    15%
  • Less than a year
    40%
  • More than a year
    39%

Reviews Summary

Klaviyo is a popular email and SMS marketing app that has received mostly positive reviews from users. Customers appreciate the detailed solutions provided by the customer service team, the solid performance across the board, and the specific functionality that helps achieve email and SMS goals. The platform is praised for its intuitive nature, user-friendly interface, and seamless integration with Shopify, making it easy to launch targeted promotions and improve customer engagement. Users also highlight the endless possibilities for segmentation and flow development, along with the amazing customer service that is fast and helpful. However, there are some negative aspects mentioned, such as the outdated and clunky interface, overly complicated tasks, high pricing, and issues with customer data management and support responsiveness.

Highlights

Positive customer service experience and detailed solutions
Intuitive platform with user-friendly interface and seamless Shopify integration
Endless possibilities for segmentation and flow development
Negative feedback on outdated interface, high pricing, and customer data management
Issues with support responsiveness and complexity of tasks

Rating Breakdown

  • 5
    86% (2,201 ratings)
  • 4
    3% (74 ratings)
  • 3
    1% (27 ratings)
  • 2
    1% (34 ratings)
  • 1
    9% (237 ratings)

Reviews with Text

  • 80% (2,049)
Review RSS Feed Review RSS Feed

All reviews

5 / 5 Share

Jan. 27, 2026

Found this to be far better than Mailchimp and they seem to be always improving the features and have so many options to customize your email design. I love how easy it is to set-up A/B tests, the integrations, the analytics, and the new AI tools as well, not to mention incredible customer service if you ever have an issue (or in my case, accidentally permanently delete something).

Using app

--

Total reviews

4

Average rating

5.0

Developer Reply

We're really glad to hear that you're loving the features and AI tools we have! Thank you for shouting out our support team, and for the 5 star review!

2 / 5 Share

Jan. 27, 2026

Aside from the fact that it is kinda expensive from what it offers, most of the services offered like help desk, reviews and email are all mediocre and mostly only offer basic features. It is also unneccessarily complex to setup at first. Once you do the initial setup, it is mostly fine to use but I would not rely on it for anything other than email maketing.

Store

Cosval

Using app

--

Total reviews

3

Average rating

3.3

Developer Reply

Thank you for your feedback. We really value your perspective about our features, and we encourage you to reach out to our support team with any questions you have! They'd be happy to help out.

2 / 5 Share

Jan. 25, 2026

trying to set up 10% discount pop up for my shopify website has been a bit tricky. thought it was finished when a pop up says "Klaviyo onsite tracking must be enabled on your website to display your form." support says it needs to be done from the shopify website, shopify support says it needs to be done in klaviyo. It started off easy

Using app

3 days

Total reviews

1

Average rating

2.0

Developer Reply

Thank you for sharing your experience regarding setting up a discount form in Shopify. A member of our team will be reaching out to you via email to help resolve this issue.

1 / 5 Share

Jan. 23, 2026

I followed explicit instructions from Klaviyo support to resolve a configuration issue. That guidance resulted in service interruption and an accelerated billing cycle. Despite clear communication records, this is now being treated as a “customer-initiated change.” This is extremely disappointing and uncomfortable as a paying customer. I hope Klaviyo will review support-led actions more responsibly.

Store

YHONE

Using app

6 months

Total reviews

4

Average rating

4.0

Developer Reply

Thank you for your feedback. A member of our support leadership team has reached out to you directly, and is eager to help resolve this issue with you.

5 / 5 Share

Jan. 22, 2026

We switched to Klaviyo in order to use Email Marketing & SMS within one app and it has been such a smooth transition. We love the ease of use that the app offers as well as the customer service. We frequently attend their seminars and find their articles and resources very helpful.

Using app

About 3 years

Total reviews

9

Average rating

5.0

Developer Reply

Super happy to hear you switched to Klaviyo and are loving our seminars and support team! Thank you so much for the 5 star review!

All reviews

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