Klaviyo: Email Marketing & SMS for Shopify

Klaviyo: Email Marketing & SMS

Email marketing, SMS, & WhatsApp that turn messages into sales
Rating
4.7
Feedback
2,921
Reviews
Chart
#384
Shopify

All reviews

5 / 5 Share
May 18, 2026

Klaviyo has transformed our Email Marketing! From how easy and intuitive it is to use, to the quality of the templates and build options to the segregation of data. Highly recommend!

Store Using app Total reviews Average rating
Valentines Clay Over 1 year 1 5.0
Developer Reply

Thank you for your positive review!

5 / 5 Share
July 24, 2025

Great to use so far - still learning though

Store Using app Total reviews Average rating
erthlash 10 months 4 5.0
Developer Reply

Thanks for the 5 stars!

1 / 5 Share
Jan. 29, 2025

Terrible changes to pricing!!! RUN AWAY and save your money! We have been a Klaviyo user for around 3 years now. We have around 13,000 active profiles in our list but we generally never send emails to all active profiles. We are on a 1000 active profile plan which allows us to send 10,000 emails (plan price $30/Month) and we are ok with these numbers. Now Klaviyo decides they want to make more money so on February 18, 2025 they are going to force us to move to a higher plan with 13,000 active profiles with 130,000 email sends automatically (plan set at $300/Month), that's a huge and unjustified jump especially given that we are not utilizing our current monthly email sends limit anyways. Honestly, these pricing changes do not make any sense given that the number of active profiles are simply data points in a database that costs Klaviyo nothing to keep. You should be charged for the number of email sends and not for the number of active profiles in a database. Totally non-sensical and greedy move! Save your money and move to another service at this point honestly.

Store Using app Total reviews Average rating
unmatchedbyu About 3 years 1 1.0
Developer Reply

Klaviyo exists to help you to understand your customers and drive growth from those relationships. If you have profiles that you are not emailing, we highly recommend that you suppress them. You do not pay for suppressed profiles, but you maintain the data so that you can unsuppress to send communications to them at future times. If you prefer to keep them active, the Appreciation Discount that we’re offering to many loyal customers limits the email plan spend increase to 25%. We encourage customers to look for additional communications sent on Jan. 21 so that they can best understand how these changes impact their specific plan and to understand our new flexible pricing features, including auto-downgrade and Flexible Sending.

5 / 5 Share
Jan. 29, 2025

Great marketing tool

Store Using app Total reviews Average rating
Throws Pro 11 months 5 5.0
Developer Reply

We're happy you're loving Klaviyo! Thanks for the 5-star review.

1 / 5 Share
Jan. 29, 2025

Déçu par cette application Qui Surfacture et Harcèle Après Avoir Rompue L'abonnement Vraiment Dommage

Store Using app Total reviews Average rating
MyReference 4 days 1 1.0
Developer Reply

Nous sommes désolés que vous ayez eu une expérience négative avec nous et nous aimerions répondre à vos préoccupations. Veuillez soumettre un ticket d'assistance avec nous, en utilisant ce lien klaviyo.com/support, et nous vous aiderons de toutes les manières possibles.

5 / 5 Share
Jan. 29, 2025

Very good. Excellent email flows.

Store Using app Total reviews Average rating
Paw Wraps About 2 months 4 4.0
Developer Reply

Thank you for the 5 stars! We're glad you're enjoying the flows.

5 / 5 Share
Jan. 29, 2025

Klaviyo is super easy to use and very intuitive. I have tried other apps and have come back to stay.

Store Using app Total reviews Average rating
realskincare.com About 2 years 3 5.0
Developer Reply

We're so happy to hear this - thank you for the 5-stars! ⭐

1 / 5 Share
Jan. 29, 2025

disappointed that they have changed their pricing model so that I am locked into paying for my entire subscriber list even if I am not utilizing the entire list. The price split between paying for active profiles and amount of emails means you will always overpay. I would suggest seeking a cheaper alternative which I am now forced to do in order to save money. a shame as I have been using klaviyo for close to 4 years. but there are much much cheaper options

Store Using app Total reviews Average rating
Buddies Pet Shop Over 4 years 5 2.6
Developer Reply

Klaviyo exists to help you to understand your customers and drive growth from those relationships. If you have profiles that you are not emailing, we highly recommend that you suppress them. You do not pay for suppressed profiles, but you maintain the data so that you can unsuppress to send communications to them at future times. If you prefer to keep them active, the Appreciation Discount that we’re offering to many loyal customers limits the email plan spend increase to 25%. As an example, if a qualifying account is on a $150/month email plan but their Active Profile count would require a $1,070/month email plan, we would automatically apply a $882.50/month Appreciation Discount so the net monthly email spend would be $187.50/month (a $37.50 increase). We encourage customers to look for additional communications sent on Jan. 21 so that they can best understand how these changes impact their specific plan and to understand our new flexible pricing features, including auto-downgrade and Flexible Sending.

5 / 5 Share
Jan. 28, 2025

Store Using app Total reviews Average rating
Cereria Mollá 1899 8 months 1 5.0
Developer Reply

Thank you for the 5-star rating!

1 / 5 Share
Jan. 28, 2025

I have installed this app after many months of research and had finally the time to set it up after Q4. And then I was in complete disbelief after they have updated the prices on 21.1.25. I should pay more than 600$ for over 35k "active" users. Why should I pay for users, that are don't even subscribed to our newsletter? I dont need to send out 350k emails a month?? The monthly fee should be calculated for the actual subscriber list/sent out emails per month. I got only 2000 active subscribers. You can't even talk to a real human beeing, unless you pay. I wanted a subscripton, but not with this incredible price politics. The chat bot told me to surppress all other accounts, that are not subscribed to the newsletter. Ok fine, but then I can't reach any customers that abandoned a cart, when they did not accepted newsletter marketing? This is not worth the money. Who did this price change and thought this was a good idea? Watching the reviews, I'm not the only one.. So I'm sticking to the free Email Program from shopify. You can setup flows aswell

Store Using app Total reviews Average rating
Johnnys Headshop About 1 hour 10 4.2
Developer Reply

We’re not raising our email plan prices or changing our long-standing model based on customer Active Profiles. Klaviyo exists to allow you to understand your customers and drive growth from that relationship (for more, check out our blog: https://www.klaviyo.com/blog/pricing-philosophy). Also, we’ve introduced a number of options to help every customer be in control of their plan. We are sorry to hear that you haven’t chosen Klaviyo and hope you’ll consider us in the future.

5 / 5 Share
Jan. 27, 2025

Brilliant app. Integrates well with Shopify. We've been using them for several years now. Klaviyo is one of the best email and SMS marketing platforms that we've experienced. Highly recommend.

Store Using app Total reviews Average rating
Blue Ridge Overland Gear Over 5 years 9 4.7
Developer Reply

Thanks for the shout-out! We're glad that you're loving our platform, and thanks for the 5 stars!

5 / 5 Share
Jan. 26, 2025

Store Using app Total reviews Average rating
ShillehTek 10 months 2 5.0
Developer Reply

Thank you for the 5-stars!

5 / 5 Share
Jan. 25, 2025

The templates are easy to use and create a dynamic and engaging email. I’m finally getting a decent conversion rate on email marketing since joining Klaviyo,

Store Using app Total reviews Average rating
My Store 3 days
Developer Reply

We're glad to hear you're liking our templates, and seeing your conversions go up. Thank you so much for the 5 stars!

1 / 5 Share
Jan. 24, 2025

Pretty useless customer service. Probably one of the worst I've ever encountered. I've spent weeks being bounced between different operators, going back and forth talking about the same thing and it just simply seemed like nobody knew what were they actually doing there. I was getting the same canned messages over and over again. The issue I had was so simple that should have literally been resolved in seconds, but here we are...second week now, and we are right where we started! Meanwhile I noticed they closed my case and marked it as "resolved" ha-ha.

Store Using app Total reviews Average rating
Custom Amp Covers Over 5 years 2 3.0
Developer Reply

We're so sorry to hear that you've had a negative experience, and are committed to making sure you have the best possible experience with Klaviyo - please be on the lookout for a response from our team!

5 / 5 Share
Jan. 24, 2025

Store Using app Total reviews Average rating
LeMonRêve 11 months 2 5.0
Developer Reply

Thanks for the 5 star review!

5 / 5 Share
Jan. 24, 2025

PROFECIONAL

Store Using app Total reviews Average rating
Walo Furniture About 2 hours 2 5.0
Developer Reply

Thank you so much for the 5 stars!

5 / 5 Share
Jan. 23, 2025

Really good customer services. Their rep Pete is super kind and help me out solving the issue in a short turnaround time.

Store Using app Total reviews Average rating
Bec Hardy Wines About 3 years 1 5.0
Developer Reply

Thank you for your positive review - we will make sure to pass along the positive feedback to Pete!

5 / 5 Share
Jan. 22, 2025

Great app, highly reccommend.

Store Using app Total reviews Average rating
Avocado Tea Co. Almost 6 years 5 4.2
Developer Reply

Thank you for the 5-stars! ⭐️

5 / 5 Share
May 8, 2026

Klaviyo has been exceptionally good for our company. We have increased sales exponentially while connecting with our customers on a personal level while expanding our customer base. The exponential growth adn future potential is unlimited. We are very happy.

Store Using app Total reviews Average rating
Developer Reply

We're so happy to hear that you're happy with Klaviyo - thank you for your 5 star review! :)

5 / 5 Share
Jan. 22, 2025

Outil très fonctionnel et efficace, avec des mises à jour constantes. Un indispensable !

Store Using app Total reviews Average rating
LOXWOOD Le Cabas Parisien About 1 year 5 5.0
Developer Reply

Merci beaucoup pour votre soutien !

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