Marsello: Loyalty, Email, SMS

It's an intuitive App that's easy to use, the Loyalty program is great and the automations are holding our marketing strategy together really well. The support team are super helpful - they went above and beyond to help us iron out how to manage our wholesale email list separate to our retail list and we can't thank them enough. Im really happy !

Our customers really like rewards and Marsello makes that easy on our end! We also like the email automations! Very happy with their support as well…when we have questions!

Great app which will helps us not only manage key aspects of our store more efficiently (loyalty/customer engagement), but also drives revenue... Includes many cool features we're still learning about! Great service as well!

We use Vend in store and wanted to find a product that would allow our customers to utilize loyalty both in store and online, we found that Marsello was the one! Not only because of that they also have a awesome email marketing campaign that we have massive results with, if you haven't jumped on the email marketing yet then Marsello is the one to go with, you can also send out SMS to customers. We have just started using the google review part of Marsello to allow our retail store more to receive great feedback and move up the google pages/ reviews. The customer support has be great as well!!

I have used Marsello for a number of years more or less from the beginning to give my customers loyalty points. I have found this morning I have been locked out of my account WITHOUT WARNING and now need to upgrade to a paid plan which is coming in at a cost of $279 a MONTH. No way am I paying that, my small business cannot afford this. I cannot even access my account to view my customers and how many points they have. So basically being held HOSTAGE, very poor customer service. AVOID!!! IN RESPONSE TO YOUR REPLY I was told by your representative that the plan I was on is no longer available, you are saying its because I have exceeded 1000 customers. I had more than 1000 customers when I installed your app so which of you is telling the truth? I have no issues with you revising your pricing plans but to go from free to $279 per month is extortionate. Even if I could afford those costs I would still have deleted the app purely because you have shown that you do not care one jot about the businesses that use your app. If you had given me notice I could have notified my customers who in turn could have redeemed their points, instead you just stopped the app from working and locked me out of the admin panel, leaving me to then have to explain to my customers what went wrong. You didn't even notify me that you had taken this action, I found out from one of customers. Thankfully for me I have a great relationship with my customers who are all very supportive and agree to me cutting ties with a company that acts in such a way. They are more concerned about me and my business and how you left me in the lurch than any reward points. In my view 1 star is too high for you I would rather have left a zero rating. AVOID AVOID AVOID!!!

I truly enjoy using the app because of its ease of use, but the one thing I wish it had was more automated flows to help me enhance my communication with my customers.

Update 01/04/22: Marsello team was quick to respond and provided me my customers data as requested. They were considerate to offer me some generous offers on their plan so that I could have time to decide if Marsello is right for my store. I’ll update again and review the app itself once I’ve come to a decision to keep Marsello or not. _ Been using this app since the beginning, but my account was suddenly ‘paused’ because apparently the plan that I was on is no longer in existence. No notification, no reminder, no warning whatsoever. I’m left in the blue with no customer points information and was informed that I would need to reinstate the account to retrieve the information and the plan is way out of my budget. I’m now awaiting for their follow up to see if they could at least provide my customers points information.

We paid for the Upgraded Onboarding feature and Danielle was very helpful in getting us set up in a timely fashion. The merger went relatively smoothly compared to our previous experience with Loyalty Lion. The texting messaging characters should be increased. 116 characters barely give you enough breathing room to promote a deal and say thank you. I don't believe the click rate is working properly as we have sent 9,000+ texts and haven't had a single click-through. (Although I clicked on the text message myself) We have multiple Shopify Stores and each store has multiple locations. I wish there was a feature to put everything under one roof like we do with Shopify+. It doesn't make sense that we would need to pay for an app that we already have with a store once again. I do like the Feedback feature. It is nice to see honest feedback from our clients so we know where to improve. Overall, I rate Marsello a 3 star due to the SMS Character restrictions and not having a multi-store feature only a multi-location feature. I have used Fivestars (my favorite but didn't connect with Shopify), loyalty lion, SMS bump, and a few others. Marsello is still better than anything else I have come across.

Easy to use - most templates and automations are already set up and ready to go. We will see how it goes.

They have top notch customer service and always get back to me promptly if an issue or question arises. I like the emails they send to help me convert abandoned carts and they just offer a lot of tools to keep me from getting 3 different apps to do what this one app does.

For us Marsello was a game changer, we have been using it for over a year. We started with email marketing and now moved on to loyalty programme and several automations, its amazing! their support team is quick and super efficient.

We've been using this app for the past few months and it's been working perfectly only have a couple of issues which we solved immediately with friendly support.

My ROI with Marsello 94x. Yes. I've brought in $94 for every $1 I've spent on the app. Hopefully that's caught your attention. I have been using Marsello for a few years now and would like to highlight the things that I've often found lacking in other applications. Things you wouldn't notice until you start using other apps and think- "But Marsello can do that.." The biggest one is generating unique coupon codes for customers. I have a few other misc apps that send out things with coupon codes. It's frustrating sending out a static coupon code because sure enough, it's going to get into a coupon aggregator like Honey and then everyone will be using the code. It's ok to change codes here and there for things, but if it's an automation, do you really want to have to go into shopify and create a new discount code every week? No. You don't. The second thing I really like about Marsello is the all in one design. Usually all in one's end up being one good thing and a few average ones. Marsello really does a great job with points management, email automation flows, and email campaigns. The VIP points thing is actually a really big deal for some customers. Some care about it, some don't- but there's nothing better than that little extra nudge to buy more to get to that next tier. Turns out the credit card companies and airlines are on to something... Also- you know what's better than giving a refund? Giving them points. There are a lot of other email management services out there, but you know what? They are more expensive and typically much harder to use with endless feature creep that always equals spending more and more each month. For a wordpress site I own, I have used mailchimp and active campaign. Marsello is better than mailchimp across the board. I'm sure you can do more things with ActiveCampaign, but it costs 3-10x more, and you really need to be an expert at it. If you're doing 500k a month in sales, or just closed $3M in funding for your series A, be my guest and hire an expert full time. If you're a one-man-band just starting off- Marsello is easy enough to use, and has enough functionality to do anything I've ever wanted. I started with Marsello on shopify when 2k was a good month. Now, we always bring in more than that on a single marsello email campaign. It has grown with us and I couldn't be happier. If you are still reading, high five. The only downside I've found with Marsello is the lack of integrations with other misc apps. Has it ever been a deal-breaker? Not even close. It's not the 800 lb gorilla like the other's I've mentioned before, and the other apps that I could integrate with it are typically small or start-ups. I hired someone to build out the email marketing flows because I just didn't want to do it, and felt someone with experience would do a better job. You can't search upwork or fiverr for Marsello implementation. That said, I found an expert in email marketing and they hadn't heard of Marsello and said they'd give it a shot. Well guess what- he was able to do everything he wanted and, to paraphrase, "Wow, this is actually a really good platform. I'm surprised more people aren't using it." In summary- Marsello is great. I've only had a few technical issues in the past couple of years and their support has been top shelf. In some doomsday scenario where I'm being held captive and have to delete all my apps, Marsello would likely be the last of the 25 to go.

The best app, the best support, TOP NOTCH! Boost sales as never before. If you dont install the app, you will miss out!

used Marsello app for about a year now. Started on the regular plan and then upgraded to the Pro plan. Easy to use (both for me and my customers), easy to adapt to promotions, customers like the rewards and helps drive my customer email list. I like the look of the promotions and emails available and think they suit my store really well. Clean, bright and easy to use. had a small billing issue but live chat function resolved this very quickly and efficiently. set out to find an app to add to my store that rewarded my loyal customers and this is exactly what Marsello delivers. I don't have time for tricky apps or system issues. Never had a problem. Highly recommend. I have earned far more in returning, rewarded customers than i have spent on the app.

We use Marsello for all our EDM marketing campaigns and we absolutely love them. The platform is simple, easy and affective to use and it provides great analytics. Our account manager Olivia is also a pleasure to work with, helping us out quickly with any issues we may have.

okay app, too expensive when you have multiple POS locations and bigger contact list. the estimator indicates somewhere around $250 per month, we've end up being charged for $429. We had to pause the app last month and you know what, the bill just kept coming even though you are not using anything.

Revised 5 star review to 1 star. I do not know what has happened with Marsello and am honestly dismayed by our recent experience with them. We have been a customer for 3 years and have had a good relationship with them, have been beta testers, and have even been a success story for their marketing department. Yesterday I needed to do some manual account maintenance and discovered that we were locked out of the admin interface because we had exceeded 10,000 customers. In addition, the customer facing rewards interface was no longer working on our web site. We were apparently on some grandfathered plan at $59/month and they randomly decided to do away with that and wanted us to switch to their new "pro" plan based on number of customers. Sure, no problem UNTIL they said our pricing would go from $59 to $559 PER MONTH. An 800% price increase and the hobbling of our installed (and paid for) software is absolutely inexcusable. At this point we were essentially being held hostage until we paid. After getting the same "I know this is a bit of a shock" circular run-around from the support chat person, I asked them to have someone contact me ASAP. Well, I have not heard back from anyone at Marsello and we have customers emailing, calling and messaging about their rewards account. So, today we made the decision to simply dump them and switch to a different rewards application. On the plus side, Marsello made it easy for me to export our customer data along with point balances and I was able to import that into a different reward app that I had up and running in a few hours. Marsello has seemingly gotten too big for their britches. When we first signed up, it was just a loyalty program and did a good job at it. Then, over time, they made it into a customer relationship management software and email and SMS marketing software. Some of their automations are good, such as abandoned cart emails, but for the most part we continued to use it only for loyalty purposes since we have other applications that handle those aspects of our business. Bottom-line: growing eCommerce businesses, watch out for the bait and switch. Despite their response here indicating that there was a resolution, there was not one.

Marsello has a really interesting combination of features, with its email and loyalty combination allowing us to really hone in different segments. Their staff is very responsive, and they've done a great job at incorporating our feedback into the app to make it an even better fit for our needs. We're big fans.

Their support is so helpful. I have some issue which cannot be technically solved. They actively suggest another way to solve my problem! Great!