Omnisend Email Marketing & SMS for Shopify

Omnisend Email Marketing & SMS

Drive sales with email marketing, newsletters, SMS, and popups
Rating
4.7
Feedback
3,183
Reviews
Chart
#573
Shopify

All reviews

1 / 5 Share
Sept. 15, 2026

If I could give zero stars I would. I have a brand that has been in business for 5 years. I need to improve my email marketing. I was excited to try omnisend after I saw a pitch from the founders and thought it would be a great product. I tried to install/migrate to shopify. I immediately had an error that said, due to unusual activity your account has been suspended. I tried using chat help and answered their questions about my business. I never heard back from them. Now I contacted them a month later and they said they would not support my business and the decision is final. No reason, no explanation, just a rude rejection. Garbage!

Store Using app Total reviews Average rating
Nitrolithic Labs About 2 months 5 4.2
Developer Reply

Thank you for sharing your experience. We're sorry that your first interaction with us felt unwelcoming - that's genuinely not the impression we want to leave, especially when you came in ready to grow your email marketing. As an email service provider, we have compliance requirements in place to protect our sending infrastructure and maintain deliverability for all clients using the platform. Because of this, some businesses may require additional review before they can begin sending with Omnisend. As part of this process, our Compliance team reviewed the information you provided, as well as the nature and content of your store. Following this assessment, the team determined that we’re unable to provide services for your business under our Acceptable Use Policy. We recognize that it can be frustrating when we’re unable to provide the specific details behind an assessment. While certain aspects of individual evaluations cannot be disclosed, these decisions are made in accordance with our platform policies and the requirements necessary to protect our sending infrastructure. We appreciate you taking the time to share your experience and understand that this wasn’t the outcome you had hoped for. While the outcome of the review remains unchanged and we may be limited in the details we can provide about the assessment, our team remains available to assist with any other questions or clarification we’re able to provide regarding your account.

1 / 5 Share
Sept. 15, 2026

Store Using app Total reviews Average rating
Lactivate 14 days 1 1.0
1 / 5 Share
Sept. 14, 2026

We wanted to give Omnisend a try. We installed it, connected our domain and DNS records, and imported about 100 contacts—all of whom had opted in through our Shopify store. Before we ever sent a single email, Omnisend froze our account. We answered their compliance questions, but they ultimately told us they had decided to “reserve our right to deny our services” and “reserve the right not to disclose” why. Since we never sent an email, there couldn't have been a spam or abuse issue. That leaves us wondering what exactly they found objectionable about our business. We sell T-shirts to the LGBTQ+ community. Perhaps that's completely unrelated—but refusing to provide any reason whatsoever certainly makes the situation feel suspicious. A very strange and disappointing experience.

Store Using app Total reviews Average rating
Salty Pride 1 day 1 1.0
Developer Reply

Thank you for sharing your experience, and we completely understand why the lack of explanation made this feel concerning. We’d like to address one concern very clearly: the decision regarding your account was entirely unrelated to your business serving or selling products to the LGBTQ+ community. Omnisend does not restrict access to our services on the basis of the communities a business serves, and we’re sorry that the lack of detail around the decision left room for that concern. Our system automatically flags certain accounts during the onboarding stage based on signals our compliance tools detect. These signals are entirely unrelated to what a business sells or who it serves. After a manual review by our Compliance Team, a decision was made not to proceed — and while we recognize how frustrating it is to not receive a specific reason, we're unable to share the details of internal compliance investigations. That's not a policy we take lightly, but it's one we apply consistently to all accounts. We appreciate you raising this concern and giving us the opportunity to clarify it. We want you, and anyone reading this review, to feel confident that the community a business serves was not a factor in this decision. While there are limits to what we can disclose about individual compliance reviews, our team remains available should you have any further questions.

1 / 5 Share
Sept. 15, 2026

A very disappointing experience "migrating" to omnisend. Migration was not smooth and continually delayed by their team despite being promised that this would be handled. When it came time to confirm if our lists had been migrated they had not. They continued to gas light our team until we walked them through why their migration and segments they created for our business were incorrect. No apology and always condescending. Very keen to grab our credit card details as its "company policy" and not able to confirm a go live date. Could not provide any agreement with our custom pricing or terms and conditions for review. Would not recommend to Australian businesses as their support is terrible. Migration was delayed and I was charged by my other email provider due to the two week delay by omnisend. *** I can confirm that omnisend's response is incorrect and that all lists, segments, flows and forms were not migrated in 3 business days. Multiple errors in the migration including with our master email list, flows and forms were found and this was not resolved by omnisend with ease. They were condsending and reluctant to fix these issues and this took close to 15 business days to resolve. It is disappointing that their response is false and misleading customers instead of apologising for the delay they created. 3 weeks post go live omnisend is not able to confirm a go live date and in fact missed the a scheduled meeting 5 days ago.

Store Using app Total reviews Average rating
Milkbar Breastpumps 27 days 5 1.0
Developer Reply

Thank you for taking the time to share your experience. We’re sorry to hear that the migration process left you feeling frustrated and that our communication did not meet your expectations. Our migrations team completed your full Klaviyo migration, including flows, segments, lists, forms, templates, and contacts, within 3 business days of your migration form submission. After confirming completion, our team continued working with you over the following two weeks to investigate the additional concerns raised about your lists and segments. Throughout that process, we provided screenshots, reinitiated contact syncs multiple times, and extensively cross-referenced your Klaviyo and Omnisend setups to identify and address any potential discrepancies. While our reviews did not identify missing migration data, we continued investigating the areas you were concerned about and making additional adjustments where possible. We genuinely wanted to get this right for you and continued working closely to validate the setup and help ensure you could move forward with confidence. Regarding billing, a custom pricing arrangement had been prepared for your account based on the plan discussed with our team prior to migration. As custom plans cannot be activated through the standard self-service upgrade process, billing details were required for our team to apply the agreed pricing and complete the activation on our side. We understand that this process differs from a standard plan upgrade and may not have been what you expected. Throughout this process, our priority has been to provide the support needed to make your transition to Omnisend as smooth as possible. We genuinely care about setting our customers up for success, so we regret that the support and additional work provided did not leave you feeling that way. Our team remains available to continue working with you directly and address any outstanding questions about your migration, account setup, or billing.

1 / 5 Share
Aug. 5, 2026

I had a difficult time in trying to get questions answered so that I could decide if this app is for me. I got a call 24 hours later from an AI named "Mary". What a ridiculous experience! I was told that this is a "self serve" application and that I needed to read articles to answer my questions. No, I am not going to read articles to sell myself on this app. My rating is based on the lack of salesmanship and not being able to assess if this app is a good fit for my business. Omnisend, please do better than leaving your business and sales to AI.

Store Using app Total reviews Average rating
Yourgreatfinds About 21 hours 22 3.8
1 / 5 Share
July 13, 2026

c'est une folie d'harceler les gens par appel, sms et plusieurs mails juste parce qu'on supprime votre application. ça ne donne pas du tout envie de revenir !

Store Using app Total reviews Average rating
Agathe Templates Over 1 year 6 3.7
Developer Reply

Thank you for sharing your feedback. We completely understand how receiving outreach at the wrong moment can feel intrusive, and we're sorry the experience left that impression. To clarify: the communications you received weren't triggered by uninstalling our app. The timing was coincidental. Your account had been on our free plan for some time, and you were included in a routine campaign we run for free-plan users who haven't yet had a chance to connect with our team. The campaign itself involved a small number of touchpoints across a few days. That said, we hear you. We've made sure you're unsubscribed from any future outreach, so you won't hear from us again unless you choose to reach back out. We appreciate you bringing this to our attention, and should you ever want to give Omnisend another go, we'd genuinely love the chance to make it right.

1 / 5 Share
July 4, 2026

I’m looking to switch from Shopify Email to Omnisend, but it seems that Omnisend is also working quite unusually and is not very stable. I was only setting up a new account, but then I received a notification saying that my account had been blocked. When I contacted support, the response was slow, and I was only sent a list of questions to answer, without much guidance or assistance. This should not happen on a platform that is relatively large and well-established.

Store Using app Total reviews Average rating
Elividy.store About 22 hours 1 1.0
Developer Reply

Thank you for taking the time to share your experience. We’re sorry to hear that your first impression of Omnisend felt frustrating, especially while you were still in the process of setting up your account. When an account is flagged for review, some communication channels may be temporarily disabled while our team checks whether the account can be supported under our platform policies. We understand that being asked several questions at the start may have felt less helpful than expected. These details are required for our Compliance team to complete a proper review, but we appreciate your feedback on how the process could have felt clearer and more guided. After a thorough review, our Compliance team determined that we’re unable to offer our services in this case. While we’re not able to share the specifics of the review publicly, our Terms of Service require all accounts to operate in compliance with applicable laws and regulations, including those related to third-party intellectual property rights. Decisions like this aren’t taken lightly, and this process helps protect customers, recipients, and the overall deliverability environment for everyone using Omnisend. Thank you again for considering Omnisend. Our team remains available through the existing support conversation if you need any further clarification.

1 / 5 Share
July 4, 2026

Worst support ever, Isabelle is the worst support. I was trying to configure the DNS, and i she is replying after 30 minutes, can't offer proper support to their clients. It's sad.

Store Using app Total reviews Average rating
Saunass 2 months 2 1.0
Developer Reply

Thank you for sharing your experience. We're sorry the response times during this interaction didn't meet your expectations - we completely understand how frustrating that can be when you're in the middle of a technical issue. On the day you reached out, our team was handling an unusually high volume of conversations, which caused delays beyond our typical response time. DNS configuration reviews can also take a bit more time than usual, as our team needs to carefully assess the full setup before suggesting any changes - getting it wrong can cause bigger issues down the line. We realize that context doesn't make the wait feel any shorter, and we're sorry it left you feeling unsupported. We're glad you managed to get things sorted, and our team also followed up directly to make sure nothing was left unresolved. This interaction has been noted internally, and we're always working to improve how we handle peak periods so delays like this are minimized. Whenever you need us, we're just a message away - and we're committed to earning your trust back through every interaction, because your success truly matters to us.

1 / 5 Share
June 25, 2026

This is the was platform ever.I was supposed to be migrated yopto ,submitted a form for two weeks and only for one of there rep casually reached out after several email saying they dont have access to yopto agasin.Thank God i already downloaded my contacts.now to get set up nobody is ready to help except talking to robot that will not get my number verify for weeks.i really miss smsbump

Store Using app Total reviews Average rating
Jozelhair 6 months 5 4.0
Developer Reply

Thank you for taking the time to share your experience. We know how much trust it takes to move your business to a new platform, and we're truly sorry the process didn't go as expected. When you submitted your migration request, our team began working on it in good faith. Unfortunately, Yotpo unexpectedly shut down operations on June 20th, cutting off access to their platform entirely and making it impossible to complete the migration. This caught us off guard, too, and we understand how disappointing that must have felt after already waiting. We also recognize that the communication around this situation could have been handled better, and we'll make sure that's reflected going forward. Your contacts are already in Omnisend, and our team is right there with you every step of the way. Getting you fully set up is the priority, and we're not going anywhere until that's done.

1 / 5 Share
June 17, 2026

Platform looks promising but its a mess so far... They are charging us 10K more contacts then Klaviyo was. Support is not helpful and super slow to respond. Very bad experience so far.

Store Using app Total reviews Average rating
Field Made Co 9 months 7 4.0
Developer Reply

Thank you for sharing your feedback. We're sorry your onboarding experience didn't start the way it should have. After reviewing your account, we found the contact count difference came from how the Klaviyo migration worked. The Klaviyo Data Import Tool brought over all contacts, including those with "never subscribed" status in Klaviyo. In Omnisend, those become non-subscribers, and since they're eligible to receive transactional and behavioral automations, they count toward your billable total. That's why the number looked significantly higher compared to what Klaviyo was charging. We're glad our team was able to clear this up and move your account to a fixed tier based on your actual subscriber count, which should feel much more in line with what you were expecting. We genuinely want to make sure you get the most out of Omnisend, and we're just one message away whenever you need us.

1 / 5 Share
June 1, 2026

This review is solely about their Gym Membership business model. You are unable to downgrade your subscription unless you contact their live chat, which takes a while and is meant to deter you from downgrading and to keep your subscription. Omnisend wants you to speak with a retention representative, which shows they do not care about the user, only about receiving subscription dues.

Store Using app Total reviews Average rating
Morspecs 4 months 4 1.0
Developer Reply

Thank you for sharing your experience. We hear you, and we understand where you're coming from. To clarify: downgrading to the Free plan doesn't require going through a retention representative. It can be done directly in your account under Store Settings > Pricing and Usage > Cancel. When the chat routes you to our team first, it's because we genuinely want to understand the reason behind the change, so we can improve and make sure you're on the right plan for your needs. It wasn't meant to create barriers, but we completely understand how it felt that way, and that's fair feedback we'll take seriously. Our support team also offered to handle the downgrade for you directly in the chat, and we're glad they were able to step in quickly. We appreciate you raising this. Making plan changes simple and accessible matters to us, and your perspective helps us look at where the experience can be clearer. If there's anything else you need, we're here.

1 / 5 Share
May 12, 2026

Not user friendly

Store Using app Total reviews Average rating
2 Moms Craft Shack 6 months 3 3.7
Developer Reply

Thank you for taking the time to share your feedback. We always want to better understand which parts of our platform customers feel are not user friendly, so we’re glad we had the opportunity to learn more about your experience. We understand how important it is for automations and SMS workflows to feel intuitive, especially when you’re trying to set things up quickly and efficiently for your business. In this case, the current limitation around dynamic product details in back-in-stock SMS messages did not align with what you were looking to achieve. Our team did their best to clarify how the feature currently works and offer alternative solutions, including combining SMS with email for a more complete back-in-stock experience. We also shared your feedback internally with our product team for future consideration. We genuinely appreciate you sharing your perspective, as feedback like this helps us continue improving both the platform and the customer experience.

1 / 5 Share
April 21, 2026

They charge $550 a month even when they don't send any mails. They charge per contact. not reccomended it's over-priced

Store Using app Total reviews Average rating
Velor 3 months 4 4.0
Developer Reply

Thank you for your feedback - we appreciate you sharing it. We'd like to clarify how our pricing works for anyone reading this. Omnisend charges based on billable contacts, not the number of emails or campaigns sent. Billable contacts include: • Subscribers - contacts who opted in to receive marketing • Non-subscribers - contacts who placed an order, abandoned a cart, or created an account without opting in to marketing Our pricing is publicly available, so there are no surprises - and we're always happy to help find the plan that best fits your sending volumes and contact list size. Feel free to reach out to our support team via the in-app chat or at [email protected] and we'll be glad to help.

1 / 5 Share
April 5, 2026

Needed guidance to figure out how to set up the email with Shopify footer. Sanya was not helpful at all and did not help me walk through the steps. She basically copied and pasted all the info for me to try and figure it out myself, when I was already trying to use AI to help me and could not understand it. I had to ask Gemini and it took an hour long for me to figure out when Sanya could have taken the time to walk through it with me.

Store Using app Total reviews Average rating
Sundae Bliss 10 months 2 3.0
1 / 5 Share
March 19, 2026

Pricing is a Scam. They show one price here and on their website it is totally different. They tell me they bill based on the Amount of contacts not the Subscribers. I smell a RAT, stay away!!!!!!

Store Using app Total reviews Average rating
The Original Wooden Rose 5 months 3 3.7
Developer Reply

Thank you for sharing your experience. We understand why seeing different prices on Shopify and our website would feel frustrating, and we’re sorry the pricing structure did not come across clearly. The Shopify App Store shows our base starting price of $16 for the Standard plan, which applies to accounts with up to 500 contacts. Pricing scales based on the total number of contacts in your account, which is why you saw a different amount when viewing plans for your specific account audience size. Our billing is based on billable contacts, which includes both subscribers and non-subscribers. Non-subscribers are contacts who can still receive valuable automated emails like abandoned cart reminders, order confirmations, and post-purchase follow-ups through our platform. We understand this model can feel unexpected, especially if you were anticipating billing based solely on subscribers, and we appreciate you sharing that feedback with us. We're aware that the way pricing is displayed on Shopify has caused confusion, and our team is actively working on making this clearer. Your feedback is valuable to us, and we're grateful our support team had the opportunity to work with you directly to find a pricing solution that better fits your needs and business goals.

1 / 5 Share
Feb. 9, 2026

Just a heads up — DO NOT USE THIS APP They promote one price to download the app and another price to send texts/emails, which sounds fine… BUT they later charge $500/month to keep the app active and up to $1,200 to send texts/emails. That was not disclosed in the original pricing, so please be careful before committing! Their response is a lie FYI

Store Using app Total reviews Average rating
Bucketheads About 6 years 1 1.0
Developer Reply

Thank you for taking the time to share your experience and for flagging your concerns. We understand how frustrating it can feel when pricing doesn’t match your expectations, especially if it seems unclear at the start. We want to clarify that Omnisend does not charge a flat mandatory $500 monthly fee just to keep an account active. Our pricing is based on the selected plan tier and usage, including contact count and optional add-ons such as SMS. From what we can see, you were using a plan subscription alongside additional SMS credits purchased separately. While this setup is available, it is not always the most cost-effective option, and we understand how this could lead to higher-than-expected charges if not optimized. After reviewing your account, we found that your charges have remained consistent throughout your billing cycle, with no unexpected increases. That said, we genuinely want to help clarify any confusion and make sure your plan works for your business. Our support team has reached out to you directly to review your billing in detail and explore options to optimize your pricing setup based on your actual usage.

1 / 5 Share
Jan. 26, 2026

i just wanted the plan you can see here on the app store, $16 / month - EVERYTHING in Free plan, plus: 6,000 emails/month instead, after installing the up. this plan dosen't exist, and they wanted to charge me 600$ / month!!! that is crazy

Store Using app Total reviews Average rating
Seed World Over 1 year 11 4.3
Developer Reply

Thank you for taking the time to share your experience. We understand how disappointing it can be when the pricing you expected doesn’t align with what you see when reviewing available plan options. To clarify, the $16 plan shown on the Shopify App Store is a starting price and applies to stores with up to 500 contacts, including 6,000 email sends to that audience. As the size of an account’s contact list increases, pricing adjusts automatically to the corresponding tier to support that audience size. (https://www.omnisend.com/pricing) Omnisend pricing is based on the number of contacts rather than only the number of emails sent. Even if email volume is low, supporting a large audience still involves deliverability, compliance, and infrastructure costs, which is why we do not currently offer a purely pay-per-email model, though this feedback has been shared internally. We recognize that this pricing structure can feel misleading when the audience-size limits are not immediately clear, and we appreciate you calling this out. Our team is actively reviewing how this information is presented to make expectations clearer upfront. If you decide to review your options or need support at any point, our team is here for you.

1 / 5 Share
May 11, 2026

I just noticed that images on my Abandoned products list (which is generated by Omnisend) is loading in their full size 1MB (which is already compressed). Support suggested me to resize and compress my images more! Insane, this is ridiculis! Why you can't make smaller image size to reflect the image size on the email? This is so simple and so easy to implement. Now my emails tooks ages to be loaded!

Store Using app Total reviews Average rating
WoodenCrew 5 months 11 3.5
Developer Reply

Thank you for taking the time to share your feedback and for raising this concern with our team. We completely understand how frustrating slow-loading emails can be, especially when performance and customer experience are critical for your business. Our technical team carried out a detailed investigation and confirmed that the behavior is primarily related to how certain email clients, particularly Gmail, cache and process product images. In some cases, Gmail’s proxy servers cache the original full-size image instead of the optimized version provided by Shopify, which can result in unnecessarily large image downloads inside abandoned cart emails. You were absolutely correct in pointing out that this experience can be improved. Based on your report, our team has already submitted a feature request to implement a better handling method for abandoned cart product images, where smaller pre-resized versions would be explicitly requested and served for email use. This would help reduce loading times significantly, especially for Gmail recipients. We truly appreciate you bringing this to our attention and sharing detailed feedback throughout the investigation. Input like this helps us improve the platform, and our team will continue working toward a better solution here.

1 / 5 Share
Jan. 21, 2026

WROST EXPERIENCE EVER! STAY AWAY FROM THIS SERVICE. PLEASE NOTE ONCE YOU PAY YOU CANNOT REFUND YOUR MONEY!

Store Using app Total reviews Average rating
OROMO ROASTERY 14 days 2 3.0
Developer Reply

Thank you for taking the time to share your experience. We’re sorry to hear that it felt so frustrating, and we understand how disappointing it can be when expectations are not met. We want to clarify that our Terms of Service state that paid charges are non-refundable once processed. This policy is in place to keep billing consistent and transparent for all customers. That said, we recognize that every situation is unique, and concerns are reviewed on a case-by-case basis rather than dismissed outright. In this case, a senior support specialist has already reached out to you directly regarding your account to make sure your concerns are properly reviewed and explained. We are unable to discuss account-specific outcomes publicly, but please know your feedback has been seen and taken seriously. Should you decide to keep working with us, we remain ready to support your business every step of the way.

1 / 5 Share
Jan. 21, 2026

BIG MISTAKE Worst onboarding experience ever. I had to chase them so many times. They have layers for support that is dysfunctional. I was happy with Yotpo but they stopped SMS and they recommended to move these guys. Unfortunately waste of time and loss of potential revenue.

Store Using app Total reviews Average rating
DrSleeep.ae 2 months 3 3.7
Developer Reply

Thank you for sharing your experience and for being open about how frustrating this felt. We’re sorry to hear that the onboarding process didn’t meet your expectations, especially after being referred to us. We want to clarify what happened with the SMS setup. Promotional SMS messages to UAE numbers require a registered Sender ID, which is a government requirement. This registration process is handled by the local SMS provider and requires very specific documentation. In your case, the initial submission was missing required details, which led to follow-up requests and unavoidable back and forth before the provider could proceed with verification. We understand how this can feel like unnecessary delays, particularly when timing and revenue are critical. While we guided the process and kept you informed, the approval timeline and requirements are ultimately controlled by the SMS provider and local regulations, not by our platform. That said, your feedback about the onboarding and support experience is important to us, and we’ll be using it to improve how we set expectations and guide customers through regulated SMS setups like this. If you’re open to continuing the onboarding, our team is here to help and happy to support you further.

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