Omnisend Email Marketing & SMS for Shopify

Omnisend Email Marketing & SMS

Drive sales with email marketing, newsletters, SMS, and popups
Rating
4.8
Feedback
2,920
Reviews
Chart
#51
Shopify

All reviews

1 / 5 Share
June 23, 2020

sorry but i found it too complicated to work on, it takes me out of shopify to create email and select one by one product to add there ......

Store Using app Total reviews Average rating
Gemworldonline 21 minutes 2 1.0
Developer Reply

Hey, we can solve this together! To help you onboard quickly, we have prepared the Onboarding course with video guidance >> https://www.omnisend.com/resources/onboarding-sessions/. More, our support team is ready to help customers set up 24/7, Xenia has already reached out to you :) Omnisend is designed to help you grow your business, and you can do a lot more than the regular promotion sending. You can create popup forms directly on your Shopify store, enable omnichannel automation workflows to message customers who sign up, browse your store, abandon carts, and more. And we have Product picker, so you don't need to add products manually >> https://support.omnisend.com/en/articles/1061865-product-picker. Drop a message to Xenia and we will set everything up together :)

1 / 5 Share
June 11, 2020

TL;DR: If you're looking for an email app that offers a decent and reliable email automation system, omnisend is NOT going to work for you. I switched to activecampaign after a month of dealing with shortcomings and glitches on this app, and I've never been happier. I suggest you do the same. Based on my experience, this app is great for beginners who want an easy to use software with decent templates. If you're an intermediate or advanced email marketer who's looking to run automations, I can guarantee that this won't do the job. I usually don't leave reviews. But I feel obliged to do so in this case, because the ratings for this app are very misleading. This app is rated so highly because of the ease of use, and a very responsive support team that gives out discounts to unhappy customers generously. The software itself is very mediocre. EDIT 2: Another 2 weeks into using this, I found that the split feature for automations was not working properly. I had set up a sequence that would send subscribers an email only if they were given a certain tag. 1 week in, I found that all the subscribers in the automation were being sent this mail, even though they were not given the tag. I got in touch with the support team, who then confirmed that this was indeed a bug. They told me to stop the automation, and said they'll get back to me with a fix soon. They didn't give any specific dates. My subscribers have been sent random nonsense because of this glitch - people who haven't asked for or bought anything have been sent '[product] has been sent out' mails. EDIT: Xenia from omnisend got in touch with me, and she was very helpful throughout the process. They did propose a couple of workarounds, and shared some features unique to them, that I might find helpful. Although there are still some critical features that I would like to have on this app, I understand that they're working on it. Hopefully, these features will be up soon. INITIAL POST: I was looking for an email marketing app after migrating my website to shopify. Went with omnisend because of the great ratings. I've been trying salvage my decision and put this app to good use for 2 weeks now - but it's really just under-equipped and overpriced. Basic features that were available for free with my previous CRM, like choosing which days of the week automation emails go out, are not available on omnisend. I now have important promotional mails that will go out on Sunday, when nobody opens or reads them, and I can do absolutely nothing about it. I can't see which email workflows my contacts have gone through, and which emails they've received. I've had customers go through multiple sequences concurrently and receive multiple emails, because of the limited logic in the automation workflows, and the inability to see who's being sent what in which workflow. These are just a couple of examples of issues with this app. I could go on and on about other areas sorely in need of improvement. I got in touch with the support team twice, and all I got was that they'd raise this 'as feedback to the product team'. No workarounds, no concrete followups. And the worst part is that I have to pay between USD30-USD99 for this, when I could get all the features, plus more for a fraction of the price on other platforms - like activecampaign, sendinblue or mailchimp + zapier. I don't know how this app is rated 4.8 stars. Either people review it too quickly before they get to the features, or they just need a very basic email marketing app to send out simple campaigns (in which case there are a ton of free options out there).

Store Using app Total reviews Average rating
Sustenance About 1 month 5 3.4
Developer Reply

Hi Sustenance, Each marketing platform is different. We call Omnisend all in one app, considering other apps in the market, our pricing remains very competitive. Here is what we offer on a regular Standard plan: - Email & SMS campaigns, campaign booster, and A/B testing - A variety of signup forms you can put on your website, including a landing page to share on social networks - Automated email & SMS workflows with the possibility to include both channels in one flow - Splits in automation and A/B test for splits, which helps to test, what content works best for your audience, which channels perform best, and a lot more! - Extremely fast and robust segmentation that updates dynamically. - Various reports to help you track the performance of your workflows, campaigns, a click map, and more. We understand that you were specifically looking for a couple of features we currently do not support. Nevertheless, we hope you can find the benefits of the features that we do offer and make good use of those. Serge has reached out to you with some recommendations and a workaround for your case. The Omnisend Team

1 / 5 Share
June 29, 2020

whoever is planning to use this App, please dont!!!! they just keep charging you and taking your money but they DON'T DELIVER !!! i was charged 40$ for sms and when i finally wanted to use it for a campaign it is showing me 0$ balance and asking me to re charge again. Where did the $40 go??? apart from this whenever you send an email campaign, more then a 100 bounces!!! this is just unheard of!!!

Store Using app Total reviews Average rating
Mati 7 months 5 4.2
Developer Reply

Hello Mati, Sorry if your experience was not good. We can see that the team is now working to resolve all issues. Your account is active; once you finish organizing your contact list, you will be able to continue using all the features again. Customer success team

1 / 5 Share
July 3, 2024

Careful when useing Omnisend Facebook Custom Audiences !!! Somehow the connection betwen Omnisend and your Facebook Ads Account suddently gets deleted every few weeks. Like this you will end up with facebook eating up your daily budget for some advertising campaigns not targeting the audiences you created via Omnisend. You will not notice that the integration is not working and you don't get any notification about this error. Imagine how much money you can waste if you don't notice this. It happened now for more than 3 times over the last few months. Also every time this conection gets deleted you will need to recreate your facebook audiences which is also time consumeing. I wrote Omnisend 3 times about this and still no fix !

Store Using app Total reviews Average rating
Magazin Romanesc "Hermannstadt" About 5 years 3 1.0
Developer Reply

Hello there, Thank you for sharing your feedback and bringing this issue to our attention. We sincerely apologize for the inconvenience and frustration you've experienced with the Facebook Custom Audiences integration. We have checked our records and do not see any open tickets related to this specific issue. A senior representative has reached out to you to get more details and understand the situation better. Please respond to their email at your earliest convenience so we can work towards a resolution. We appreciate your patience and cooperation as we address this matter. If you have any further concerns or need additional assistance, please feel free to reach out to us.

1 / 5 Share
Dec. 17, 2019

Extremely poor customer service. In comparison to other apps on shopify this app is painful to use. Move on from this one.

Store Using app Total reviews Average rating
Solvang Olive Press About 1 month 1 1.0
Developer Reply

Sorry to hear you had a disappointing experience. Seems like there were some old contact emails on your list that no longer exist, therefore we had to temporarily pause your sending so your sender reputation is not harmed. There is nothing to worry about, as soon as you delete or unsubscribe those old emails, we will resume the sending. You will be able to benefit from the variety of great Omnisend features, such as omnichannel campaigns and automation messages, segmentation and more!

1 / 5 Share
Dec. 9, 2019

Never got it to send, said my list was dirty, but no way to upload my hard bounce list. Looks good, also had an outage so missed a key milestone. Support was poor and they couldn't fix the problem.

Store Using app Total reviews Average rating
Stockman's Ridge Wines 27 days 2 3.0
Developer Reply

Sorry to hear you had a disappointing experience. Seems like there were some old contact emails on your list that no longer exist, therefore we had to temporarily pause your sending so your sender reputation is not harmed. There is nothing to worry about, as soon as you delete or unsubscribe those old emails, we will resume the sending. You will be able to benefit from the variety of great Omnisend features, such as omnichannel campaigns and automation messages, segmentation and more!

1 / 5 Share
Dec. 5, 2019

Unfortunately after nearly 2 hours and communicating with their customer service line no one could figure out how to make it work with Shopify. For me Omnisend was a total waste of time and sticking with my Vertical Response platform for all my emailing. Very dissatisfied with Omnisend and sad that even their customer service rep could not figure things out for me.

Store Using app Total reviews Average rating
Natural Gut Wholesale 16 days 1 1.0
1 / 5 Share
Nov. 24, 2019

DO NOT GET THIS APP!!!!! I NEVER HAD PROBLEMS WITH MAILCHIMP I migrated to this app when they stopped the shopify integration and now SO MANY of my subscribers don't get the emails and these are subscribers who even put our emails in their VIP list. Not only do they not get the emails but they don't even go to their JUNK OR SPAM HORRIBLE AND THIS HAS HAPPENED MANY TIMES AND THE SUPPORT HAS NOT BEEN ABLE TO FIX IT - DO NOT GET THIS APP - ALSO I ONLY SEND ABOUT 1 EMAIL PER WEEK (not everyday like some websites)

Store Using app Total reviews Average rating
Top Nutrition and Fitness 7 months 10 4.6
Developer Reply

Top Nutrition and Fitness, We apologize that we failed to provide the experience you deserve. Upon investigating your account, our Deliverability team detected an issue with the domain you were sending the emails from. The issue is now fixed and your emails should reach your subscribers' inboxes. Xenia from support is reaching out with recommendations on how to rectify the situation a lot quicker with sending to your most engaged contacts, in order to improve your open rates to the average rates in the market. Customer success team

1 / 5 Share
Nov. 6, 2019

I was using Mailchimp and I decided to switch to Omnisend because I thought it was better for Shopify (note: and it's more expensive). For the past two or three months, my sales have dropped, half of my customers don't get the emails, I had problems with the sync between other small issues. The support changes all the time so you never speak with the same person and every new person answers you a random answer. I asked to speak on the phone with someone in order to solve all this issues and they have no phone support. This app was a very poor choice.

Store Using app Total reviews Average rating
Maska 4 months 9 4.2
Developer Reply

So sorry to hear you are experiencing issues with deliverability. We have just signed the domain records for you to help you improve deliverability. Katherine will reach out to you today with guidance on how to set those up and other recommendations to improve open rates. We will follow the progress with you, with the right means and actions we will get email deliverability back on track!

1 / 5 Share
Oct. 12, 2019

I tried to send my first email campaign today - which is time critical - and when I tried to send it, it suddenly said my account is suspended. No information on that during the two hours I worked on the campaign. Also, no way to resolve this except email support. My emails were collected via opt-in, my store is GDPR compliant and running well. What else do they want? No idea. But my campaign for today seems ruined. Can't recommend this business. If you suspend people's accounts, you need better notification and resolution options. This isn't good enough.

Store Using app Total reviews Average rating
Positive Science People 3 months 10 1.8
Developer Reply

Hi, Please accept our sincere apologies for the delayed campaign. Usually, verification of the first campaign takes up to 30min, to ensure your sender reputation is kept intact in case too many inactive emails are spotted on the contacts list. We made a mistake this time and your campaign was stuck for a much longer period of time. Unfortunately, we cannot undo the campaign sent and can only apologize that you were affected by this issue. We promise better care next time and longer trial period for you to feel the benefits of Omnisend. Katherine is reaching out to you with more statistics on the campaign sent and our proposal. We hope to win back your trust!

1 / 5 Share
July 31, 2019

We just trying to move over from mailchimp and sent out an email campaign that has not been sent to all our subscribers- there are way too many issues on this service! Second issue was that the emails were going from them on our behalf and again not arriving into our subscriber database. There are some serious problems with this service. DO NOT USE- BUYER BEWARE!!!

Store Using app Total reviews Average rating
LaBante London 9 days 1 1.0
Developer Reply

We are not happy that your first experience was not as expected. We can see that the teams have already signed a domain for you and made some changes to the IPs to improve the deliverability. More, Katherine from support will provide you more recommendations to ensure we find a permanent solution for you. We truly apologize for this situation and hope to turn things around for you asap.

1 / 5 Share
June 5, 2019

This app is a complete scam. I'm unsure where these positive reviews are coming from but if you have a large mailing list, BUYER BEWARE! They added 8,000 untraceable subscribers overnight to our list. I'm not exaggerating, you read that right. We sent our last campaign on May 27 to all subscribers and the following afternoon when we logged in, our subscriber count had shot + 8,000 subs. Luckily, we've been working on our list for the past week so it was caught right away. They were trying to place the blame on us saying we may have added 8,000 contacts manually (on what planet?). After we implied that these were added by them and this is bad business and suspicious on their part, they apologized profusely then started completely ignoring us until we got Shopify involved. Though, mind you, they were replying within 10 minutes of our messages prior to this. We finally received a response after Shopify stepping in and after much back and forth they tried to say it was a "bot attack", lol - right. In the almost 4 years we were with Mailchimp, this has absolutely never happened. Either they have no clue what's happening and there are some serious flaws in their platform or they're trying to place the blame elsewhere. The really strange part is we cannot trace them, no matter how many times we segment list and countless filters/tags we've tried. Nevertheless, this entire app is suspect. And with this sort of ridiculous response after days of being ignored, which is a pretty serious issue to ignore by the way, we immediately cancelled our account. Shopify should definitely stop recommending this app to accounts migrating from Mailchimp, it's a complete scam and their "customer service" really has no knowledge of the platform and selectively mark messages as seen and unseen. This was a complete waste of time all around. Watch Omnisend reply to this review with some BS. Save it, we've heard it all from your "team".

Store Using app Total reviews Average rating
Black Moon Cosmetics 28 days 3 3.7
Developer Reply

Apologizing is not enough to compensate for the issues you experienced. We definitely should have kept a better communication with you and kept you updated about the status of your case, our developers were still looking into the issue. We have resolved your puzzle and our Account Manager Laurynas reached out to you in a separate mail, with an extensive explanation on what happened, how to resolve it to ensure it does not happen in the future. It is definitely not the spam-bot attack and our support answer lacked competence at this point. So sorry that this took up to the point where you decided to cancel your account. If you give us a chance, Laurynas will have a call with you to resolve the case entirely and discuss the terms that would convince you to start again with us from a clean slate. We admit all our mistakes and truly hope you can give us one more try.

1 / 5 Share
May 29, 2019

Non-existent support, in my case they have not answered me. The automation for abandoned carts is not working, the mails are not received

Store Using app Total reviews Average rating
Sali Bazar 17 days 4 3.0
Developer Reply

We apologize you did not get a response on time. Our service provider reported a problem where some of our emails were not delivered to our clients within the past few weeks. We can assure that the issue has been resolved as of 29th May. Our Customer Support Team reached out to you in a separate mail, please respond to us and we will find the best solution to your situation!

1 / 5 Share
May 17, 2019

I am not sure why all the hype. I personally had the worst experience ever after switching from MailChimp, or rather trying to switch. The customer service is nonexistent, that's how unresponsive they are. I had a simple problem and after their initial suggestion I had to wait for two days didn't work, the support simply disappeared - NO ANSWER at all. Basically the app is way worse than MailChimp, there is no obvious way to set up any other account access, every person on your store has their own account and can screw things up from their free account with no way to fix it from yours, you have to keep switching between to find out who did what if the staff is not admitting it. It's simply atrocious so far and ever so clunky. I haven't tried to send anything yet and not sure I want to, after this initial clusterwhatever.

Store Using app Total reviews Average rating
Lifetime Jewelry 24 days 1 1.0
Developer Reply

So sorry to hear you feel this way. We could not locate your conversation, could you send us an email to [email protected] and we will solve your problem immediately? As for the user right management, we truly appreciate your feedback. The team is currently working on this feature to ensure you have a possibility to differentiate what information might be visible for a particular user and empower the right person for your account. We expect to release this new feature very soon, by the end of Q2!

1 / 5 Share
Sept. 16, 2022

Support staff are completely incompetent and unhelpful, it's impossible to speak to anyone from management or anyone with authority. Very expensive app with very cheap customer service. The app itself has bugs and there are 100% better and more reliable alternatives available. We had multiple email automation set up for many years with Omnisend, and we have been a loyal customer since 2018, with a premium subscription. All of a sudden, without any changes on our end, the automated emails completely stopped working. Thousands of emails with important information for customers literally just didn't send. We received no warning and no notification of this error. We had no idea there was a problem until one of our customers notified us that they didn't receive the email they were expecting. It turns out the app had not sent an email in 3 months! (The app charges us $240 a month). I escalated this issue with Omnisend and made it clear that I would like them to fix the problem, but I SPECIFICALLY said: "Make sure you don't accidentally send out thousands of emails from our account to customers who purchased 3 months ago, that will cause us a world of problems and confusion to our thousands of customers." 24hrs later, we start receiving hundreds of emails from customers complaining that they just received an email from us about the order they placed 3 months ago! We now need to extend the working hours of our staff to accommodate the influx of complaints we are receiving due to an error directly made by Omnisend. Omnisend doesn't seem to give a sh#t! They have made no apology for this mistake, they have not offered any refund for the 3 months of service they charge but we didn't receive, they have not offered anything and they have taken zero responsibility for their fault. What they did instead is try to blame me for the error and advice me on how I can avoid accidentally sending thousands of incorrect emails in the future! (I didn't send the emails, you did!) Omnisend did the ONE thing I specifically instructed them not to do, and charged me a lot of money for it. Now, I am trying to speak to management so the issue can be addressed properly, yet it's impossible to speak to anyone with any authority, only general support staff who can't do anything are available. If you are looking for an automated email service, I would advise against Omnisend. Their app is okay, but if you run into issues, the staff suck!

Store Using app Total reviews Average rating
Developer Reply

Hello there and thank you for your review! We are sorry you have found yourself in a situation like this. Our support representative has contacted you with more details on this matter. If you have any questions or need any assistance, do not hesitate to contact our Support Team, we are available 24/7 and can be reached via In-app chat or email at [email protected]. Have a great day!

1 / 5 Share
March 16, 2019

I have tried to get in contact multiple times with the creators of this app without success. A majority of my emails land in the junkboxes among the receivers with is an incredibly high rate and I can not work with that. Tested to sign up with 5 different emails myself and 4 of 5 of the emails ended up in the junk box.

Store Using app Total reviews Average rating
BabyMocs About 2 months 13 1.6
Developer Reply

We are sorry to hear you did not get the response on time. Our customer success agent Katherine sent you two messages regarding this, one on the same day of your inquiry, another one - a day after. Please check your inbox and get back to us so we could work this out. Seems like you might have some problems with your email inbox, drop us a message at [email protected] and we will be happy to resolve your issue together! Customer satisfaction is our highest priority, we promise to find the best solution to ensure your deliverability issue is resolved! Customer Success Team

1 / 5 Share
March 14, 2019

do try this out and make sure you get Anastasiia for live chat to experience how customer support should NOT be done. Extracts from my live chat with her A: "I have told you that I have already asked them to stop sending" A: "You click on Send now button. What do you expect to happen?" Quite apart from that she was also completely wrong on the tech knowledge too. There was definitely something very buggy about the system and I would have loved to have worked through it with their support but then alas Anastasiia happened. I am sure there are live chats for people who like to be reprimanded by a stranger. However I question whether a mail marketing app would be the right forum. I now took time to read some reviews and interestingly the positive reviews were all posted in batches on more or less the exact same dates and use the same very similar tones whereas the one star reviews are posted on varied dates and consist of varied tones in writing.

Store Using app Total reviews Average rating
Stella Cove About 1 hour 5 4.2
Developer Reply

We're sincerely sorry to see that you left feeling this way. Anastasiia's behavior was nowhere near acceptable and it was unexpected for our team as well. We can promise that the situation is handled and truly hope you will give us a chance to change your impression about our company. Drop us a message at [email protected] and we will make things right for you this time. Customer Success Team

1 / 5 Share
Nov. 1, 2019

I thought this was a great app, I spent so much time creating my campaigns only to have the price raised every month. Don’t use this app or waste your time it’s a rip off and they increase the price each month. When I first signed up I agreed to $29 a month then the following month they raise the price to $40 without my knowledge after that they raised it to $60. I didn’t add any more emails or do nothing different to have these price hikes then they tell you oh we’ve added new features that’s why we raised the price. No thank you save your time and money. They also will have you create a positive review the first week then raise the price on you so don’t follow these reviews that’s only one day of service, I had a five star review before this post so it’s all propaganda. Read the one star reviews first this company is a scam. After they promised me $30 a month for a year they raised my price to $78

Store Using app Total reviews Average rating
Empress Organics 11 months 1 1.0
1 / 5 Share
Oct. 14, 2018

I signed up, spent a couple hours designing a really cool email to our customers, was so excited about launching it to only to have our account suspended. They are asking me to clean up my customer email list. It was even mentioned that emails over a year old need to be removed because they could potentially be unmonitored addresses or possible emails that were not opted-in by the customer. So right off the bat they are accusing me of being a Spammer. This is rubbish because our list is from customer who either signed up in our store or online to receive updates, coupons, and so forth from us. After reading the lower rated reviews I see that I am not the only one that encountered this.

Store Using app Total reviews Average rating
Pawlee's About 2 months 2 2.5
1 / 5 Share
Jan. 23, 2019

Extremley poor support. Would avoid using as they create a lot of unnecessary work. Block your mailing list if you have any inactive contacts in it.

Store Using app Total reviews Average rating
Ukratchetstraps 5 months 1 1.0
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