Selfnamed: Cosmetics on demand for Shopify

Selfnamed: Cosmetics on demand

Sell private label beauty products with no order minimums
Developer
Selfnamed
Rating
4.4
Feedback
67
Reviews
Chart
#1,156
Shopify
Reviews over time
New reviews per month across the app's lifetime.
App ranking
Overall position in the Shopify App Store.
Reviews summary

The reviews for the Shopify App are quite mixed, with both positive and negative feedback from users. On the positive side, many users praise the app for its high-quality products, easy-to-use platform, and excellent customer service. Users appreciate the variety of products available, the customization options for branding, and the smooth Shopify integration. The customer support team is highlighted for being responsive, helpful, and going above and beyond to assist users with any issues. Additionally, users mention that the app has helped them launch their own skincare brands successfully and efficiently. On the negative side, some users have experienced technical glitches with the design tool, slow response times from customer service, and issues with shipping and order processing. Users have reported difficulties in using the app, including freezing, crashing, and deletion of designs. Some users have also mentioned challenges with communication and support from the customer service team, with delays in responses and lack of assistance. Overall, while the app offers great potential for launching personalized skincare brands, improvements in technical functionality and customer service responsiveness are needed to enhance the user experience.

Time spent using app
How long merchants keep the app installed.
Less than an hour 1%
Less than a day 0%
Less than a month 18%
Less than a year 72%
More than a year 9%
All reviews
5 / 5 Share
Sept. 23, 2026

I’ve been working with the app for nearly two years, and they’ve done a great job; the products are high-quality, and they’ve responded promptly whenever I’ve had a question.

Store Using app Total reviews Average rating
VK Balance Almost 2 years 1 5.0
4 / 5 Share
Sept. 21, 2026

Selfnamed makes it very easy to start up your business with their integration to Shopify - good choice of products for any kind of line you'd like to set up. The only 'down' side I can name so far is that the cost of goods is relatively high which can make margins a bit tough. Lead times are decent, once your designs are approved it's usually between 4-7 working days when using D2C. Overall lately, I noticed Selfnamed is also expanding their services, or at least investigating if it's worth it (like custom bundles, etc) I am curious how this will develop as that's of course a neat feature to offer back to your customers. Product wise I can say most of my customers enjoy the fact that a few of the serums are more like a creme instead of a liquid, due to this some like vitamin c serum and retinol alternative serum also immediately hydrate the skin quite well.

Store Using app Total reviews Average rating
VEYRAH 7 months 2 4.5
Developer Reply

Thank you for sharing!

5 / 5 Share
Sept. 18, 2026

Very happy so far everything runs smoothly. We have been working with them for almost a year now

Store Using app Total reviews Average rating
ZERØ SKIN About 1 year 2 5.0
Developer Reply

Thank you for sharing!

5 / 5 Share
Sept. 13, 2026

Excellent platform for building a skincare brand on Shopify. Low minimum order quantities, solid formulations with a good range of ECOCERT COSMOS certified options, and complete ingredient documentation. The Shopify integration works smoothly: products, mockups and updates sync without hassle. Support deserves a special mention: questions about formulations, certificates or INCI details get clear written answers, even when the answer is "that claim is not supported." That honesty saves you from compliance mistakes. Running a full range across face, hair, body and baby care this way. Recommended for anyone serious about starting a private label brand.

Store Using app Total reviews Average rating
Mayteo 10 months 5 4.8
Developer Reply

Thank you for sharing your thoughts!

5 / 5 Share
Sept. 11, 2026

Anbindung und Ablauf funktionieren sehr gut!

Store Using app Total reviews Average rating
Verdancia® About 2 years 1 5.0
Developer Reply

Thank you for your review!

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