Marsello: Loyalty, Email, SMS

Sept. 15, 2019

i am still ne to this app, but its very misleading, there is nothing in the free version of this app? i don't know why they are claiming that with free you can do so and so, unless i don't know how to use it

Oct. 12, 2023

Updating my review from 2019. I'm still using Marsello and still loving it. They continue to update the app to keep it fresh and competitive and their customer service is very responsive. Top notch all the way around. I highly recommend this app! I use this app. for automated e-mail campaigns, triggered e-mails and the loyalty program. So far I'm very satisfied with all of the features. Everything is working smoothly and I've had really good response to the 'recover abandoned carts' and 'win back lapsed customers' e-mail triggers. I've tried quite a few different automated marketing platforms and I'm the happiest with this one as it works well and is affordable.

July 11, 2019

I initially got this app for just a reward program, but since enabling it they have added many many more features that will def help me retain customers!! Cant say enough good things! I highly recommend!

July 24, 2019

Edit: Launched 1 week ago I am already seeing the benefits of Marsello. Made life easier with tons of automations and many positive feedbacks from my customers as well. Highly recommended. ------------- Fantastic customer service even while on trial period! My experience has been nothing but awesome. Will give more feedback when I launch. ;) Thank you so much.

June 19, 2019

This app is especially easy to use, and effective. Much more efficient than other similar services that we have used in the past.

June 21, 2019

If it's too good to be true - it usually is. I am sad that I need to update this review and warn against using Marsello for the short term. The email campaign feature is garbage. Two weeks in a row now it has crashed after attempts to send strategic marketing messages to segmented customers. I have worked with the developers but unfortunately responses are not timely (24 hours +). The rewards program is adequate for the current price point but without an effective email marketing integration you are restricted in the strategies you can deploy to exploit the program. There's no point having a rewards program for the sake of charity. One hopes the developers at Marsello know what they're doing but if they do, they are doing it at the expense of people like me. (well, not anymore)

Aug. 3, 2019

3 Aug: We do offer gift cards on our store and it was only last week we realised the purchase of gift cards would automatically be rewarded with points, which customers use the same gift cards to purchase items on our store and get rewarded with points again. That's duplication of points. We raised this to the customer support team, and Abby responded in exact words. "This wouldn't be considered a duplicate by the system." Abby also said. "We appreciate the feedback as we haven't had any similar opinions on gift card purchases being awarded points". By principle, gift cards should be seen as currencies, not a SKU in your inventory. When someone purchase a gift card worth $1000, who use it to purchase $1,000 worth of goods, merchants are now obliged to give $2000 worth of points which they could have just given $1,000 worth of points. If this is not duplication, what is it? Points should not be given to gift cards by default. If merchants decide to do so, they may have the option to opt in. Reward points are currencies and we ought to be careful with how it's being managed. Marcello's decision to make the opt-in as a default feature is a careless and inconsiderate one. We have made quite a significant loss due to the duplication of points. I'm sharing here so merchants are informed and can do the necessary to opt-out reward points from gift card purchases. ----- 28 May: Issue was rectified on 24 May. Matt did his best to rectify the problem and offered compensation for the loss and technical glitch which I appreciate. Although the glitch is taking a toll on our customer service's time (and we have no idea when the queries would end), we're pleased that Matt asked for thorough feedback so that preventive measures could be implemented. We had a constructive discussion and I believe the Marsello team would do their best to work on the enhancements. ----- 24 May: All loyalty points were erroneously deposited / duplicated twice on 10 May and to our dismay, we only found out 2 days ago. 38 hours have passed - the problem hasn't been rectified and our questions not addressed yet. We're crossing over the weekend (we're in SGT) and another 48 hours will be lost. We're going into a full blown crisis mode now and are forced to switch off the program. We have customers rushing to claim the vouchers and many of them have already used the vouchers from 10 May to 22 May. A huge loss is incurred and we're still waiting for the Marsello team to rectify and issue an official response. The matter has been escalated to Shopify and has expressed their full support towards our demand of compensation from Marsello. But first, the problem needs to be rectified and we're still waiting.

May 7, 2019

I love this app. It is so easy to use and am getting great sales results!! A very user friendly app would recommend it to anyone wanting to set up automation emails and marketing.

April 29, 2019

Awesome app because it actually has real insights so you can see where your money is going. You can do so much with this app. You can give rewards, send your customers email blasts and so much more. A must have for any business person who wants to see the big picture. I would highly recommend.

April 26, 2019

SUMMARY: Well designed UI, intuitive, affordable. An excellent option for merchants looking to fast track loyalty and email without worrying about complex trigger/workflow automation and HTML email template coding. Not suited for merchants requiring custom workflow automation as you are currently limited to 5 triggers. This is sufficient for most merchants. I am willing to update this review provided the service provider addresses my in-app questions. Support started off excellent but is beginning to wane. Not offering live chat from 9:00 AM to 5:00 PM ET USA is, well, unwise IMHO. Overall, this is a good service for merchants seeking an affordable, easy-to-use loyalty and email marketing solution. The design editor is promising but lacks basic features such as image overlay, saved content blocks, abandoned cart layout customization, etc. Another issue is the inability to reorder email blocks within flows. The current setup is linear/sequential; it needs to be non-linear/non-sequential. What good is a duplicated block if you can't relocate it? This service has a lot of potential provided the developers to enhance the design editor to match or surpass competing solutions which specialize in email automation. I can easily show this company what they need to focus on the drive user adoption AND retention. Kudos for the slick UI. Much appreciated. UPDATE #1: I almost forgot to comment on the loyalty program which has pros and cons. PROS: several layout options for your loyalty widget; intuitive interface. CONS: No way to change the shape of the loyalty widget button; can't upload custom graphic; no way to easily generate the embed code for a dedicated loyalty page; Instagram reward earned by simply clicking the button whilst logged in; product reviews only work with Shopify Reviews which suck; no way to hide button on mobile. All-in-all its an affordable entry-level loyalty option with much room for growth. I look forward to working with Marsello to enhance the service. UPDATE #2 — Fri Apr 26, 2019: My struggle to make AND keep meaningful contact continues. The company struggles to deliver consistent support. I'm looking forward to updating this review for the betterment of the Shopify community. Words to live by: The best customers are the ones you have.

April 15, 2019

This app helped me get my loyalty program online and in store for 1/4 the cost of the other software I used and that was in store only. Their auto email flows are great and save me a ton of time and money. New features are always being added. Having both my loyalty program and email marketing in one app makes things a lot easier. They have a great customer service team that respond very quickly and always help address any problems that arise (which are rare). Definitely would recommend this to other businesses.

March 24, 2019

Love how it works. I have the free version and there are so many great ways to use it even at zero cost. Highly recommend!

March 18, 2019

Amazing and simple to use. fantastic integration tools. we have found that its boosted customers return purchases and their time spent on the site.

March 8, 2019

love love love this app. super easy to use and customize for my business. I have think every eCommerce site should have this feature

Jan. 21, 2019

I've been using this app for a while with my store and my customers LOVE the loyalty program. I wouldn't even look for another app because this one meets my needs to the "t". :)

Dec. 30, 2018

great app easy to use and easy to tailor to your needs. Great for customer retention as well. Would highly recommend to anyone.

Dec. 18, 2018

Very intuitive, very impactful, and great customer service on the few occasions you need it. Marsello ftw.

Dec. 9, 2018

I love this app, it's so user-friendly! It does a lot of the work for you! I highly recommend this app!

Dec. 4, 2018

love this app especially since it is free. They have been super helpful on fixing features and helping so 10/10

Nov. 15, 2018

I am really just digging into this app but I like how it works so far and they have good customer service.