Okendo: Reviews & Loyalty

Sept. 24, 2025

August 20, 2024 - Worst App in terms of support. So many broken things and don't get answers for many days. Update September 24,2025 - Updated from one star to three stars. The support team reached out and understood our pain points in using the Okendo app (reviews, loyalty, referral, quiz, survey). We are locked into Okendo and the team is trying to help us. They solved some of the high priority customer escalations and committed to reviewing pending requests and solve them in future updates.

July 14, 2025

We've used the Okendo Reviews since 2019. This review applies to their Reviews functionality as we have not used Loyalty or Referrals. Okendo Reviews, when it first came out, was a genuinely exciting and innovative app. It had more features than many of its competitors and much better pricing than the market leader. Up until a couple of years ago, I would have comfortably given Okendo 5 stars. This is no longer the case. They are increasingly focused on Loyalty and Referrals, and their Reviews side of the application has become somewhat outdated. It has received very few updates for a few years now, resulting in it becoming less full-featured than many of its competitors despite retaining the premium price point in the market. Specifically: - Its Review grouping feature is clunky, slow and poorly designed. It can't be automated by tag or metafield like other rival apps, and the syncing process can take over 24 hours, which is insane in 2025. For large stores with a lot of variants, this can become a major headache over time. - The internal search in the admin portal does not work. It only returns results alphabetically rather than by relevance. This means in a store with a lot of reviews, finding, moving, and tagging reviews is a painfully slow process. The fact that this has been left like this and never been updated/fixed is illustrative of their lack of attention to the Reviews side of their business. - Store reviews are very much treated as an afterthought and not particularly well executed compared to competing apps. They are clunky to manage within the portal, and Okendo's widgets do not display them particularly well. - AI Review summary. They have been late to market on this and have made it an additional paid feature, whereas most of their competitors have included it in the main offering. Considering the lack of updates in the last few years it's a pretty bad look for the first one to be late and a paid extra. I get no pleasure in writing this review, but I think it's important for other store owners to understand that Okendo reviews is not the go-to premium review app anymore and that things have moved on since a few years ago. If I were starting a new store, I certainly wouldn't have them at the top of the list of considerations. It works, but it's hardly the best, and it's starting to look tired and expensive for what it is.

Nov. 26, 2024

It does what it says on the tin. The reviews would be more powerful if there was the ability to review other "Types" of things, not just products... E.g. Blog Articles, or Recipes things like this. This would make it perfect for our needs (I asked about this, and the only way to achieve it is really v hacky)

Oct. 24, 2023

I liked that the app was quite easy to set up and the possibility to give free vouchers to customers that would wirte reviews. The review form and interface look very pretty. What I don't like: The app gives you the option to include the questions widget on the product page while being on the basic plan. This means customers can write questions but you'll never know about it and won't get notified about them. Also when you are on the basic plan the sender of the email is always Okendo. Having a customer base that does not use e-mail that often makes it almost impossible to get reviews when an unknown company "okendo" writes them an email and asks for a review. Another thing is that the app can slow down your store a bit. Not heavily but quite a bit - be aware of that. Support was quick and nice!

Feb. 27, 2023

I like the functionality of the app, and I feel like it would provide a great benefit for my customer. The reason why I'm giving it 3 stars rather than 5 stars is that support isn't available until after the Free Trial is over. Again, it's about providing my customer with a good experience so I'll stick with the app but receiving daily emails about problem areas with the app and being left alone to figure out how to address them stinks.

Oct. 17, 2022

UPDATED: To use Okendo, you must enforce both name and surname in customer records. It misses all customers without a registered surname. I've reported this bug to the support and received a strange "it's a feature, not a bug" response and seemingly no intention to correct it. So, please take care of it on your store side if you intend to try Okendo. --------------------------- We expected the review app to look aesthetically pleasing, trustworthy, and manageable at a price point we could afford. After going through several alternatives, Okendo ticked all the boxes. Their essentials plan is perfect for smaller businesses. The widgets look great and can be adjusted to fit our branding (you can even customize stars with SVGS, how about that!). They have photo reminders for reviews that help you curate much better reviews, which are now also available in their essentials plan. One problem we faced with the other review apps was that the badges and similar extras took away from the look and feel of the store. Okendo does not force us into any, and we don't need them). The availability of grouping is yet another advantage. Suppose you sell products that are similar to each other. Different colours and designs of the same product can be grouped to share the reviews. This option is incredibly beneficial when you have low reviews for one design but high on alternative colours. Review moderation is easy, and the dashboard is also ok to navigate. Finally, support is also extremely helpful. So... Okendo was the best choice for us, and I think it will also be the best choice for many others.