All reviews

Rating Breakdown

  • 5
    91% (3,865 ratings)
  • 4
    6% (239 ratings)
  • 3
    1% (53 ratings)
  • 2
    1% (22 ratings)
  • 1
    2% (68 ratings)

Reviews with Text

  • 91% (3,850)
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1 / 5 Share

May 2, 2026

Do not use. Zero customer support and once you sign up you will be forced to pay $199/mo FOREVER or Cancel. Such a shame.

Using app

3 months

Total reviews

1

Average rating

1.0

5 / 5 Share

May 1, 2026

Using app

About 1 year

Total reviews

1

Average rating

5.0

Developer Reply

Thank you for the kind review! We're excited to partner with you on your loyalty and retention journey.

5 / 5 Share

May 1, 2026

Excellent customer service.

Using app

Over 1 year

Total reviews

1

Average rating

5.0

Developer Reply

Dare we say.. reviews like this are the 'essence' of everything we try to do here at Smile. Thank you for sharing your feedback with our team. It made our day. :) Alex & Smile.Io

5 / 5 Share

April 30, 2026

Dayna is a home run partner - ask for her when you sign up! She is wonderful :)

Using app

7 minutes

Total reviews

15

Average rating

4.9

Developer Reply

Shhhh - Don't let the word out about Dayna! Thank you for the review and we're excited to see where loyalty goes with Smile and Ministry of Supply.

5 / 5 Share

April 29, 2026

Using app

About 1 month

Total reviews

3

Average rating

5.0

3 / 5 Share

May 7, 2026

Used loyalty points for many years but after reminding a customer to use their loyalty points I receive a message asking how. I find out that although the customers are receiving their points in their account, they cannot use them because I'm now on the basic plan with Smile and customers will not be able to use their points at checkout unless I now upgrade to Shopify Plus!!!! Switched to an alternative app that does not require additional upgrades or Shopify Pus in order to function. NOTE: upgraded from 1 star to 3 now please quit emailing and phoning which is getting a little tiresome

Using app

Almost 6 years

Total reviews

8

Average rating

3.1

Developer Reply

Hello & thanks you for sharing with our team here! We'd love a chance to connect with you directly and work through this with you directly. Our Shopify Plus required features have always been limited by what kind of customization Shopify allows on their checkout page. Luckily, there are loads of other ways customers can redeem and use points - on all of our plans, and we'd love the opportunity to help get that all set up with you. Hope to hear from you

5 / 5 Share

April 29, 2026

Lynn from the customer support team was amazing and helped get things set up

Using app

17 days

Total reviews

6

Average rating

5.0

Developer Reply

Thank you so much for the review - and shoutout to Lynn! We're lucky to have her. Our team will be here if you need any other help. Smile.Io Team

5 / 5 Share

April 28, 2026

I’ve had such a great experience with Smile. Honestly, it's one of the easiest apps I’ve set up on my store. Everything is super intuitive, from creating the rewards program to customising how it fits our brand. It didn’t feel overwhelming at all, which is rare for apps like this. What really stood out, though, was the customer support. Joanna and Lynn were both incredible. They are responsive, patient, and genuinely helpful. They took the time to answer all my questions and made sure everything was running smoothly. If you’re thinking about adding a loyalty program, I highly recommend Smile.

Using app

5 days

Total reviews

4

Average rating

5.0

Developer Reply

A review as sweet as... honey! Thank you for sharing your kind words with our team, this kind of thing means the world to us and we're so glad we get to play a small role in your e-commerce journey.

5 / 5 Share

April 27, 2026

Lisa is super helpful! Quick and concise!

Using app

Almost 2 years

Total reviews

4

Average rating

5.0

Developer Reply

Thank you for the review - we're lucky to have Lisa on the team and are happy to help support your loyalty journey!

5 / 5 Share

April 26, 2026

We've been using smile for a few years and it's been helpful in building out a loyalty program for our customers.

Using app

About 4 years

Total reviews

9

Average rating

2.3

Developer Reply

Thank you so much for your continued support! 💛 We're so glad to hear that Smile has been helpful in building your loyalty program over the years. We truly appreciate you taking the time to share your experience! 😊 - Smile.io Team ✨

5 / 5 Share

April 24, 2026

Had a question and support team, Lynn was able to help, thank you.

Using app

3 days

Total reviews

2

Average rating

5.0

Developer Reply

Thank you so much for your kind words! 💛 We're glad to hear that Lynn was able to help with your question. We’ll be sure to share your feedback with her! 😊 - Smile.io Team ✨

5 / 5 Share

April 24, 2026

Je suis ravi de l'application Smile réaction en cas de problème très rapide !!! Un grand MERCIII !!!!!

Using app

About 2 months

Total reviews

1

Average rating

5.0

Developer Reply

Merci beaucoup pour votre superbe retour ! 💛 Nous sommes ravis d’apprendre que vous êtes satisfait de l’application et de la rapidité de notre support en cas de besoin. Votre message nous fait très plaisir, un grand merci à vous aussi ! 😊 - Smile.io Team ✨

5 / 5 Share

April 22, 2026

Smile offers a fairly comprehensive loyalty system that meets most of our requirements. However, some details still need improvement, such as setting the number of rewards that can be redeemed for points to prevent the number of rewards from exceeding the expected amount.

Using app

Almost 5 years

Total reviews

2

Average rating

5.0

Developer Reply

Thank you so much for your thoughtful feedback! 💛 We're glad to hear that Smile is meeting most of your loyalty program needs. We also really appreciate your suggestion around reward redemption limits, that’s valuable insight, and we’ll be sure to share it with our team. Thanks again for taking the time to share your experience! 😊 - Smile.io Team ✨

5 / 5 Share

April 22, 2026

We had one of those tough to fix admin/billing issues that involved different web platforms, but once we explained the issue, Lynn looked into it and fixed a year's worth of problems! Great job and customer relations Lynn!

Using app

Over 1 year

Total reviews

1

Average rating

5.0

Developer Reply

Thank you so much for sharing your experience! 💛 We’re so glad Lynn was able to step in and help resolve such a complex issue, especially one that had been ongoing for so long. We’ll be sure to pass along your kind words to her. 😊 - Smile.io Team ✨

5 / 5 Share

April 22, 2026

Smile is a great tool, with very simple and quick setup. The free option provides very valuable capabilities to offer benefit to our customers with no tool cost to us. As we grow and realize the benefits, we will be able to justify upgrading to a paid version in the future. There was a glitch in a feature. Shelby facilitated a prompt resolution and kept us informed throughout the (very short) process. Thank you, Shelby!

Using app

About 23 hours

Total reviews

9

Average rating

5.0

Developer Reply

Thank you so much for your thoughtful review! 💛 We're thrilled to hear that the setup was quick and that the free plan has been valuable for your business. It’s great to know you’re seeing the potential as you grow! We’re also glad Shelby was able to resolve the issue quickly and keep you informed along the way, we’ll be sure to share your kind words with Shelby 😊 - Smile.io Team ✨

5 / 5 Share

April 22, 2026

Super happy with the tool thus far, and the team at Smile.io was SOOO helpful during the setup. Highly recommend.

Using app

13 days

Total reviews

1

Average rating

5.0

Developer Reply

Thank you so much for the amazing feedback! 💛 We're thrilled to hear that you're happy with the tool and that our team could support you during setup. Your recommendation truly means a lot to us! 😊 - Smile.io Team ✨

5 / 5 Share

April 22, 2026

Using app

Over 1 year

Total reviews

15

Average rating

5.0

Developer Reply

Thanks so much for the 5-star rating! 🌟 We’re grateful for your support and always here if you need anything 💛

5 / 5 Share

May 8, 2026

Super solid to start - support has been responsive and active. Only reason for 4/5 as opposed to 5/5 is because of the "On-Site" section within the app has pieces that say "Set Up", and they don't disappear when I've already set them up. This was a bit confusing at first. Still getting used to it, but its pretty clean so far. Edit: 5/5 for sure. We're on the growth plan, and the responsiveness from the team has been awesome. They've been super attentive to our issues (most were user error tbh).

Using app

2 months

Total reviews

1

Average rating

4.0

Developer Reply

We really appreciate you taking the time to share your thoughts, our team is always focused on finding ways to better support our merchants. We’ve also sent you a direct message and would be glad to continue the conversation there. Hope to connect with you soon!

5 / 5 Share

April 21, 2026

Our customers were having trouble logging into their accounts. Fortunately, we spoke with Erin from customer service, and she was amazing! She was quick to respond and found the problem immediately! She also walked me through the steps to fix the problem from my end. She was also able to answer all my questions!

Using app

About 7 years

Total reviews

4

Average rating

5.0

Developer Reply

Thank you so much for sharing your experience! 💛 We're so glad Erin was able to quickly identify the issue and guide you through the steps to resolve it. It’s great to hear she could answer all your questions along the way, we’ll be sure to share your kind words with her! 😊 - Smile.io Team ✨

5 / 5 Share

April 20, 2026

Love getting to support a fellow Canadian company. Shelby from customer support was helpful in getting my (minor) issue resolved and followed up to ensure that everything was up and running.

Using app

About 4 years

Total reviews

12

Average rating

3.3

Developer Reply

Thank you so much for your kind words and support! 💛 We’re so glad Shelby was able to help resolve your issue and follow up to make sure everything was running smoothly. It truly means a lot to us, especially coming from a fellow Canadian business! 😊 - Smile.io Team ✨