Smile: Loyalty Program Rewards for Shopify

Smile: Loyalty Program Rewards

Grow customer loyalty with points, rewards & VIP tiers
Rating
4.9
Feedback
4,154
Reviews
Chart
#10
Shopify

All reviews

3 / 5 Share
June 26, 2026

Features are OK but what I really dislike is the display of features on the pages that I do not have access to. Please tell me how this is not deceptive trade practices. If it is not in my plan it should not be clearly visible and I should not be able to access it. Maybe this is how Smile coerces customers to upgrade - I find it deceptive and annoying because it wastes my time. Change the UX so that only features available on a plan are visible.

Store Using app Total reviews Average rating
Jennifer Hoffman About 2 years 3 2.0
Developer Reply

Thank you for sharing your feedback. We understand your concerns, and we've reached out to you via email to discuss this in more detail. We appreciate you taking the time to share your experience, and your feedback has been passed along to our Product team for consideration.

3 / 5 Share
May 30, 2026

je souhaiterais récompenser mes clientes avec des points si elles mettent des avis sur mon site en ligne

Store Using app Total reviews Average rating
INNA SHOP 3 months 3 3.3
Developer Reply

Bonjour, Merci pour votre avis. Nous sommes convaincus de pouvoir vous aider à mettre cela en place. Nous avons tenté de vous contacter directement et je vais faire un nouveau suivi personnellement. Alex et l'équipe Smile

3 / 5 Share
May 7, 2026

Used loyalty points for many years but after reminding a customer to use their loyalty points I receive a message asking how. I find out that although the customers are receiving their points in their account, they cannot use them because I'm now on the basic plan with Smile and customers will not be able to use their points at checkout unless I now upgrade to Shopify Plus!!!! Switched to an alternative app that does not require additional upgrades or Shopify Pus in order to function. NOTE: upgraded from 1 star to 3 now please quit emailing and phoning which is getting a little tiresome

Store Using app Total reviews Average rating
LiamsBargains.co.uk Almost 6 years 8 3.1
Developer Reply

Hello & thanks you for sharing with our team here! We'd love a chance to connect with you directly and work through this with you directly. Our Shopify Plus required features have always been limited by what kind of customization Shopify allows on their checkout page. Luckily, there are loads of other ways customers can redeem and use points - on all of our plans, and we'd love the opportunity to help get that all set up with you. Hope to hear from you

3 / 5 Share
July 29, 2026

I didn't like the app myself as it didn't serve the purpose I wanted it too plus looked unflattering. But the customer support is very freiendlt and helpful

Store Using app Total reviews Average rating
Rare Parfum 9 days 15 2.8
Developer Reply

Thank you for your feedback and for the kind words about our support team! We're sorry Smile wasn't the right fit. We'd love the chance to learn more about your goals and see if we can help tailor the program to better suit your store. If you're open to it, please reach out—we'd be happy to help. We hope you'll consider giving Smile another try!

3 / 5 Share
Dec. 18, 2025

Store Using app Total reviews Average rating
REEN Jiu Jitsu Almost 2 years 3 3.3
Developer Reply

Thank you for your review! Our support team has reached out to see if there is anything else we can assist you with :) - Smile Team

3 / 5 Share
Oct. 29, 2025

It was really helpful to have Erin assist and guide me with solving different technical problems and how to integrate work flow with Smile~ Erin provides detailed and thoughtful assistance and asking the right questions to help me. Really appreciate it! Just that I find Smile system does have a lot of improvement to make, for example customer reminder emails should have more built in customisable functions eg description text space, and more criteria provided to create VIP tier settings (example not only based on customers' purchase amount / points earned, but also specific order numbers, duration, etc) also the bonus campaign is only limited when there is one "earn points by making a purchase method", so now if we got more than one way, we are not allowed to use the bonus campaign unless we pause them. So i find it not friendly enough despite of the fee we are paying for this system.

Store Using app Total reviews Average rating
Barefoot Asia Almost 2 years 6 4.5
3 / 5 Share
March 3, 2025

Helpful customer service.

Store Using app Total reviews Average rating
Kobi Co. About 2 years 4 4.0
Developer Reply

Thank you for your review. We have reached out to see if we can help more.

3 / 5 Share
Jan. 30, 2025

We used the Smile Rewards app for about 4 years and it does what it says. No complaining about that. In these 4 years we hade some steep price hikes releated to what each abo tier can do. Initially the free tier had no order limits. You got less possibilities, but you did not pay. Then the next tier was 29 Dollars if I remember right. Now it's 49 Dollars with a limit of 500 monthly orders and if you overstep by 1 order you aren't able to access your clients data anymore. The only way is to pay the next tier (199 Dollar, great scaling btw) or to wait the next month and hope the order quantity goes down again. We found a great alternative with less money and more features.

Store Using app Total reviews Average rating
K-Moon About 4 years 3 4.3
Developer Reply

Thanks for taking the time to leave us feedback and help us make Smile better. We have reached out to you personally via email to help you with this.

3 / 5 Share
Nov. 28, 2024

Store Using app Total reviews Average rating
Bowlpros 2 months 4 4.5
Developer Reply

Thank you for your review. Our team have reached out to learn more about how we can support you!

3 / 5 Share
Nov. 21, 2024

Not seeing much response.

Store Using app Total reviews Average rating
Leila Jewels About 2 years 1 3.0
3 / 5 Share
Nov. 6, 2024

Store Using app Total reviews Average rating
Rely Medical Supply, LLC Over 1 year 3 4.3
Developer Reply

Thank you for taking the time to leave this review. We have reached out by email to see how we can help. The Smile team

3 / 5 Share
Aug. 30, 2024

Always have great success with online chat. Today Lisa helped me with a workaround to a problem that I was trying to solve. Thank you Lisa.

Store Using app Total reviews Average rating
Italian Motors USA LLC 2 months 1 3.0
Developer Reply

Thank you so much for taking the time to leave this review! We really appreciate it 💖 Don't hesitate to reach out if you have any questions. Smile Team ✨

3 / 5 Share
June 5, 2024

türkçe dil seçeneği olmaması çok kötü üstelik türkiyedeki birçok marka kullanıyor yazmışlar en azından kendi çevirimizi ekleyebilmemiz iyi olurdu

Store Using app Total reviews Average rating
Kameya 16 minutes 1 3.0
Developer Reply

Thank you for taking the time to leave us your feedback. We value your opinion and reached out to you personally via email to discuss options with you further.

3 / 5 Share
March 28, 2024

Update: Smile.io contacted me with great customer service and has made some suggestions that are helpful! I am adding a star. -->Loyalty Landing Page -->Points on Product Page -->Points on Account Page I am hopeful that the first and third ones will make the program more clear for customers to use so we have to send instructions less! And I am hopeful that the second will increase interest in the program. Previous review: 1) We need to set a maximum points accrual for a single order. This seems really basic and is very important for our business. We offer volume discounts on very large dollar value orders and cant always exclude them prior to ordering, so we have customers with 30,000 points in their accounts which leads to a lot of customer service issues and confusion. We would also like to create a maximum number of redemptions a customer can use in a given week to prevent these customers with 30,000 points from placing an order for a free candle over and over 125 times. 2) The customer emails need to be much more customizable, include more instructions on redemption, and we need to be able to add a terms and conditions section to the pop-up. The fonts in the emails are not customizable, so they don't fit in with our brand. 3) When a customer is referred, they see a very cheesy emoji pop-up that is not customizable. This is not a good first impression. 4) There is no way to see which customers are being emailed by Smile and what emails they have received. Theoretically, we might know based upon the criteria we have set up, but it is not 100 percent clear and there is no record of this anywhere. Each customer page in Smile should show the email name and the date received. 5) It just isn't generating nearly enough sales to be worth the customer service hassle and high app cost.

Store Using app Total reviews Average rating
Santa Barbara Company 10 months 4 4.0
Developer Reply

Hi there, Thank you for taking the time to share with us your concerns. I have sent you a follow up email directly to understand exactly what you want to do and explore other possible solutions. - Karen and the Smile team

3 / 5 Share
Nov. 9, 2023

Smile is great due to their features and partner integrations. ***POS users this is something to be aware of.*** 3 stars because we use mainly the POS feature. When a customer decides to use a coupon during a physical transaction and clicks redeem. If they decide to put the items back at the last minute no longer wants to continue, their points will still get deducted even though no transaction was completed. In order to give them back their points you will have to manually keep track of all customers who canceled a transaction. This is an issue that leaves a lot of human error on the table due to the volume of sales we might get during busy periods of the day. Hopefully the development team will be able to add a feature for it automatically refill the customers points upon a uncompleted transaction. Lisa, Jade and Lynn from the support team is great! 5 stars!

Store Using app Total reviews Average rating
Kawaii Corner About 2 months 4 4.5
Developer Reply

Thank you for taking the time to leave a review! We are glad that you find our team helpful :) When customers cancel a transaction, the reason that the points are removed is that the reward has been redeemed. Customers can still use this reward on future purchases, so the value of the points is not lost. That being said, we are always looking to learn how we can improve Smile and make it more user-friendly. We have reached out personally to learn more about how we can help you with this!

3 / 5 Share
Nov. 8, 2023

Limitation on POS filter.

Store Using app Total reviews Average rating
MS. READ (M) Sdn Bhd About 1 year 6 4.5
Developer Reply

Thanks so much for taking the time to leave us a review! We genuinely appreciate you doing so 🙏 We did reach out to your last conversation thread to see if there was any additional feedback you could provide us. Hope to hear from you there to learn more about your experience using Smile 🤓 Yours in Loyalty, ✨ The Smile Support Team ✨

3 / 5 Share
Oct. 9, 2024

I am giving Smile: Loyalty and Rewards a 3 star rating as the program is inefficient and complicated. However, I have been communicating with Cole Breivik and have been happy with his responsiveness and assistance.

Store Using app Total reviews Average rating
Vital Plan Over 5 years 4 4.3
Developer Reply

Thank you for taking the time to leave this review. We are reaching out to see how we can assist you further. The Smile Team ✨

3 / 5 Share
July 21, 2023

The app is OK, it does what it's supposed to but to be honest I'm considering pulling it because the pricing structure is so ridiculous. The basic level beyond the minimal free plan jumps to a massive $50/month and you don't really get much for that and then for simple things like analytics to show you whether the app is really generating much return on the monthly cost you have to be on the enormous $200/month plan which is frankly ridiculous when vastly more complicated apps cost far less. It does what it says reasonably well but I'm struggling to justify the price to be honest.

Store Using app Total reviews Average rating
Cutting Edge Knives About 1 year 12 4.4
Developer Reply

Thank you so much for taking the time to leave us feedback. We are always looking for ways to improve and value your thoughts and ideas. We sent an email with additional information to see if we can help. Best regards David

3 / 5 Share
July 14, 2023

The app is pretty fine, easy enough to use and customize. We really liked it for a while. HOWEVER, we realized that when our customers click the button to earn points for certain tasks (ie follow us on insta, or like our fb page) smile IMMEDIATELY rewards the reward points, upon clicking the button. I was testing it out and got a reward point email from them before the new browser with our instagram was even done loading. I reached out to support and they explained due to certain laws there is no way for them to verify if users actually follow through with the actions, but they believe that most people do. Alright, thats totally fine, but can you please implement a delay in sending the email/ awarding the points? like a 5 or 10m delay in that email being sent would give the individual a moment to actually go ahead and follow through, and they are WAY more likely to do it that way. Update: I was able to deactivate the auto email, while this is better than nothing, it would be great if they could introduce a delay option!

Store Using app Total reviews Average rating
Color of Heat Almost 3 years 2 4.0
Developer Reply

Thanks for taking the time to leave us a review. We are always looking for ways to improve Smile for merchants, and your feedback helps us do that. You are correct that we aren't able to verify the social actions before awarding points since Facebook, Twitter, and Instagram don't allow 3rd party apps like Smile to track user data. We understand that this isn't ideal and hope that these sites will allow us to track in the future. While it isn't possible to delay the points earning at the moment, we did add it as a feature request for our product team to look into. Our Product Team takes merchant requests seriously, and hopefully this is something we can come up with a better solution for. We reached out to you personally to see how else we can improve your experience with Smile. Let us know if you have any other questions or concerns. We are here to help!

3 / 5 Share
May 3, 2023

This app has cost me thousands of dollars. It rewards people on top of any existing discounts in my store and there are no rules or ways to prevent it stacking. I am losing money all the time due to this. Not happy. The aesthetics are nice but they clearly don't understand retail business and how customers behave.

Store Using app Total reviews Average rating
Salt Fly Pro 7 months 10 2.9
Developer Reply

Thank you for your review. We really appreciate your feedback. We want to ensure that Smile benefits your store and increases engagement with your customers. Smile coupons are not able to be combined. Unfortunately, some 3rd party apps conflict with Smile and can cause unexpected behavior, such as allowing discounts to stack. We don't recommend using these apps alongside Smile for this reason. We also have a recommended setup to help optimize your rewards program and ensure it works for your Store. We will be happy to help you adjust your program and have reached out via email. Best regards Smile Team

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