Mailchimp Email SMS Marketing for Shopify

Mailchimp Email SMS Marketing

Drive sales with email marketing, SMS, forms, and automation
Rating
4.8
Feedback
1,289
Reviews
Chart
#1,627
Shopify

All reviews

2 / 5 Share
March 18, 2026

Crazy expensive. No way to remove credit card information after they slap you with their hefty price tag. Most annoying picture captcha when logging in.

Store Using app Total reviews Average rating
iFlight Europe About 14 hours 5 3.8
Developer Reply

Hi there, our integration experts team have reached out to you directly to assist. We'll take on board your feedback about our captcha, however there are ways to remove your credit card info as desired as well as strategies to reduce your subscription costs. If any further questions please let us know via [email protected].

2 / 5 Share
Aug. 23, 2025

It is not working right now

Store Using app Total reviews Average rating
Red Garter 6 months 7 4.6
Developer Reply

Hi there, our team have reached out to you directly to try and help. If you have any questions please get in touch with us via [email protected].

2 / 5 Share
Aug. 20, 2025

App won't open on Shopify and it is not synching new products nor recently re-activated products. This is the second time it has happened, the first incident was on July 4th.

Store Using app Total reviews Average rating
Velia Sierra Design About 6 years 6 4.5
Developer Reply

Hi there, very sorry to hear about the experience. Our integration expert team have reached out to you directly to try and help. If any questions you can also get in touch with us via [email protected].

2 / 5 Share
Aug. 15, 2024

Never updates promo codes, you have to delete the app and reinstall an that takes hours. Waste

Store Using app Total reviews Average rating
RedMonkey Sports Over 5 years 11 4.4
Developer Reply

Hey there! Our team can look into this with you. Email [email protected] and our team will help further.

2 / 5 Share
June 19, 2024

This app has caused several issues with my Shopify store- that as of this review still have yet to be resolved. Initially, we wanted to have a newsletter subscription pop up on the front page of our store, and after being set up, it initially would not appear. After contacting the help center (which they were very kind and patient), we were able to get the pop up working, but found when it popped up, it blocked out the entire storefront. It would not go away without refreshing the page. We decided to disable and do away with this integration.

Store Using app Total reviews Average rating
WDVX 15 days 1 2.0
Developer Reply

We appreciate the review. We checked in with our teams about the issue you're running into and we can confirm that this is still being looked into. We appreciate your patience while this happens.

2 / 5 Share
June 14, 2024

Mailchimp has the potential to be a great tool but what a hassle to set up, and like another review, you have to watch your contacts list like a hawk. We have the opposite problem than another reviewer had - where Mailchimp is overriding Shopify subscriptions, so a client agrees to emails during the checkout process but Mailchimp codes them as non-subscribed pending a double opt-in, and it’s random. I’ve been on chat for days and they just talk nonsense about why. Most of the live chat agents don’t bother to understand your problem and just write some template answer that has nothing to do with your problem., and they send you links to articles to read. If I wanted to read an article, I wouldn’t be on live chat! The pre-built templates are cool and the AI features really helpful.The support over the phone is great and you can share your screen and have them walk you thru design & workflow. You have to pay the big bucks though to get phone support. So some really nice features and some not so nice, but man are the live chat agents a challenge!

Store Using app Total reviews Average rating
Efilters.ca 17 days 5 4.4
2 / 5 Share
June 3, 2024

Not synching and we are having to do a ton of stuff manually since the platforms aren't 'talking' to each other.

Store Using app Total reviews Average rating
The Little Coterie Shop About 1 year 1 2.0
Developer Reply

Hey there! Email [email protected] and our team can help look into what's going on.

2 / 5 Share
Feb. 14, 2024

Contacted support to help change my audience for a sign up form. They told me to delete the app and reinstall it. Did that and since then I haven't been able to install the app. Spent countless hour trying but finally they said contact Shopify. I did and Shopify said the same. If I knew Mailchimp customer support would say to delete and then I cant install, I wouldn't have...... Delay my email marketing by a ton.

Store Using app Total reviews Average rating
2XSR Almost 4 years 3 4.0
Developer Reply

Thank you for these details. We've located your ticket number and we're passing along this feedback to the team to ensure a smoother experience in the future.

2 / 5 Share
Feb. 10, 2024

It is not helpful. It tells me my shop has been connected and only 1 subscriber. When I look at my shopify customers I have about 80 or more subscribers. There is no one to talk to.

Store Using app Total reviews Average rating
Life Has Just Begun About 3 years 2 3.5
Developer Reply

Hey there! Our Support team can help look at this with you further. Email [email protected] and our team will follow up.

2 / 5 Share
Nov. 17, 2023

Don't recommend. Mailchimp is always finagling with your email numbers. Spammers constantly sign up at my store. When I delete them, Mailchimp still counts them. It's complete nonsense. Way too expensive. Don't recommend at all.

Store Using app Total reviews Average rating
GREAT DOG CO. Over 4 years 8 2.1
Developer Reply

We appreciate the review and we'd like to help. Email [email protected] and our team can follow up and help with spam signups.

2 / 5 Share
June 26, 2023

I have 1600 subscribers in my list, so my Mailchimp is free. Once i added the integration, Mailchimp wants to charge me, even though my audience is less than 2000 subscribers. So I get an error that makes no sense. I have not gotten any value out of this, other than being able to add the products to the email campaigns, but they honestly look crappy and the product image does not import linked to the product, so i have to copy the link from the button. At this point i could have just done it myself. Waste of time. and now I have to pay $60+ to send an email that was free before... i just hope i m not also getting charged for the app

Store Using app Total reviews Average rating
donatohelbling About 2 hours 1 2.0
Developer Reply

Thank you for providing these details! We can connect you to our Support team so they can see what might be going on. Email [email protected] and they'll follow up with more details.

2 / 5 Share
Nov. 29, 2022

To save me time and look more professional, I need a good supply of email templates to choose from. I also need it to integrate with my Shopify. MailChimp was a bit of a disappointment. I found their app did not allow me the customization I need and their templates were not what I thought they would be. So far Wix has them beat and that's the app I was wanting to switch from.

Store Using app Total reviews Average rating
Carol M Studio About 6 hours 5 4.0
2 / 5 Share
Dec. 11, 2021

Received an email saying "Your automations and data syncing will continue uninterrupted with the Mailchimp for Shopify integration", but when I checked today, the syncing had stopped at some point and as a result, people who had subscribed to my newsletter recently (Including Black Friday deals) had not received their newsletters. Disappointing to say the least.

Store Using app Total reviews Average rating
Maarit Hänninen Over 2 years 10 3.6
Developer Reply

Hi there, thanks for your feedback. We saw your review and we wanted to try to clarify the scenario you're experiencing. When the sync is initiated any subscriber at checkout will still receive an automation business as usual. Also, the sync was initiated on 12/11, and was completed in under 2 hours. We'd like to troubleshoot further if you're missing a subscriber in your Mailchimp Audience. We'll be happy to investigate with you to see why any customer didn't receive an Automation. Can you drop us a note at [email protected]?

2 / 5 Share
Jan. 15, 2021

I've had this app installed for a while and for the most part it seems to work fine, but after reading some reviews today about customers being unsubscribed if they don't check the "accept marketing" box at checkout, I looked and sure enough I think this has happened with my account too which is terrible! Some customers have been with me for years and then all of the sudden they're off my mailing list because they didn't check a box? I'm uninstalling this app today.

Store Using app Total reviews Average rating
Sweet Paprika Designs Over 1 year 3 4.0
Developer Reply

Hi there, thank you for your feedback. After extensive testing, we've figured out how this could be happening after finding a bug in Shopify during checkout. We've been in contact with their technical team, and they have acknowledged this is a glitch on their end. They are working hard to deploy a fix for this problem. Here's why you are having the previous subscribers moved to unsubscribed (or transactional). 1. Let's say [email protected] checks out in your store and opts out of marketing on their first checkout. In Shopify, this customer is NOT subscribed at this point. 2. Later on, you decide to connect ShopSync with an existing Mailchimp Audience. 3. [email protected] IS currently subscribed in Mailchimp in this example - perhaps you gathered their email address previously via another platform or curated them from a pop-up/landing page or social media. 4. With ShopSync now connected, [email protected] comes back to place an order for the second time, and this time they opt-in at checkout. 5. Here's the bug...Shopify doesn't update that customer to be subscribed to marketing on the second order. 6. Because the user is still deemed to be opted out of marketing, Shopify passes this information to Mailchimp as unsubscribed; if they don't complete the checkout, they would be marked as transactional. The only workaround we can advise is to resubscribe the customer via the Shopify admin manually. This action will POST a customer update to Mailchimp with the correct subscriber status to your Audience. Thanks again for the feedback, but please understand the unsubscribe behavior is not because of ShopSync specifically. Because of the bug, any app listening to a customer update from Shopify would pass the wrong information at this point on the customer's marketing status. We don't have visibility into Shopify's product release or bug fix roadmap, but I'm happy to reach back out directly when this issue is patched. In the interim, please let us know if there's anything else we can do to help.

2 / 5 Share
April 28, 2020

I've installed this app, but I'm not totally sure it's syncing everything properly. I'm still using mailchimp, but I'm not sure any of my automations are sending.

Store Using app Total reviews Average rating
Jaipur Atelier 3 months 1 2.0
Developer Reply

Hi there, thanks for reaching out. We looked at the connection you have with ShopSync on your store and everything looks great on our side. We see successful syncs of data as recent as today. If you're having trouble or have questions about Automations in Mailchimp, you can reach out to their excellent support team at https://mailchimp.com/help/mailchimp-support-options/. If you need us for anything else, don't hesitate to get in touch at [email protected].

2 / 5 Share
Jan. 19, 2020

It's recommended that you do not have the automatic 'add to mailing list' box check on the payment page. It took me about 9 months to realize that ShopSync had been switching my customers to "non subscribe" when they made a purchase, because that box was unchecked. Because of this, Mailchimp omitted hundreds of my good, long time customers from my mailings. I have now switched to Klaviyo.

Store Using app Total reviews Average rating
Texture Clothing 9 months 5 2.0
2 / 5 Share
Jan. 20, 2020

There is one significant flaw that you should be aware of before you install and use this app. Let's say my email is [email protected]. I make a purchase for my friend, Mark. The shipping address name is Mark Smith. The billing address name is James Johnson. The app will sync the SHIPPING name to my email ([email protected]). This means when I go to send a newsletter to [email protected] and use personalisation in the email, it will say "Hi Mark!" - when my name is actually James. Shopsync support confirmed this is a known flaw. If you want to use personalisation in your email marketing, you must be aware that this app will 'corrupt' your mailing list by mixing up names. This might not be an issue for you if your customers only ever ship to themselves.

Store Using app Total reviews Average rating
Retropilot 2 months 5 4.2
Developer Reply

HI Retropilot, thank you for sharing this feedback. After seeing the scenario you described, we dug into the issue deeper and it turns out this is a known Shopify bug, not anything with ShopSync. Here is a response from their support team we received: "It looks like this is a frustration that more than a few merchants have brought to us. Currently, when a customer account is created Shopify sets the default address as the shipping address instead of the billing address. If the customer put in a new shipping address this would be taken to be the new default address as well. There is no way for the merchant to make this change on their own and to make that change our devs would need to do something system-wide to adjust it to be billing first instead of shipping. The only workaround currently is the laborious process of editing a customer's default address after their account is created." The good news is that Shopify is aware of the problem and it looks like they will be working to address the issue in the future. Thank you for using ShopSync and let us know if you have any other questions.

2 / 5 Share
May 27, 2019

since I used this app I have never had so many abuse reports and unsubscrivers, as well as many fake emails that did not appear on my list before ... at this point it is better to abandon mailchimp to find something more integrated. very sad Samuel

Store Using app Total reviews Average rating
2 / 5 Share
May 11, 2019

Installing was very easy however I did have issues.I installed today but now my customers cannot subscribe currently and automations not resuming automatically since I archived them.

Store Using app Total reviews Average rating
Michael Cherry Brand About 5 hours 1 2.0
2 / 5 Share
May 5, 2019

When customers sign up to our email list the confirmation email goes to spam - this is a huge barrier to customers and there has been a dramatic customer retention drop off because of this :(

Store Using app Total reviews Average rating
Snowboard Addiction 4 days 6 4.5
Developer Reply

Hi there, thank you for the feedback. We saw your review and wanted to reach back out. With the feature you’re describing it is outside the functionality of ShopSync, we don't have control over the confirmation email sent by Mailchimp. If you're concerned about this feature, Mailchimp would be better suited to answer your questions. You can reach out to their excellent customer service team over at https://mailchimp.com/help/. You should be able to chat with them and take things from there. Let us know if you have any follow up questions or visit our support area to learn more information about ShopSync.

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